S\u00e3o Paulo \u2013 A sweet, very sweet fruit, with truly white flesh, delicate flavour and fewer seeds than sweetsop, a fruit in the same family. That is the atemoya. Considered exotic, the product originated in the United States and is also produced in Brazil, as well as being exported.<\/p>\n
Atem\u00f3ia Bona, the company that produces 400 tonnes of fruit each year, exports 150 tonnes of the product to Canada and Portugal. Seven years ago, sales started through a trading company and expectations for 2011 are for growth.<\/p>\n
"This year we should probably have greater production of fruit, 90% for export," said Fran\u00e7ois Bonaventure, the company export manager. "Due to this production we expect to increase exports by 50%," he revealed.<\/p>\n
Almost unknown in Brazil, atemoya is a hybrid of two fruits, the sweetsop and the cherimoya. Countries like Chile, Spain, Peru, Venezuela, the United States and South Africa, for example, are important producers of the fruit.<\/p>\n
Atemoya production by Bona is fully organic and has Ecocert certification, granted by the Brazilian Ministry of Agriculture, Livestock and Supply.<\/p>\n
The fruit is grown at a farm in the state of Minas Gerais, in the city of Parais\u00f3polis, and, in the domestic market, is sold at the S\u00e3o Paulo General Trading Post and Warehouse Company (Ceagesp), a site that supplies the whole state of S\u00e3o Paulo with fruit, vegetables, flowers and meats, among other products. The company also has a second farm in Campo dos Jord\u00e3o (SP), where they produce raspberries, kiwi and blueberry, fruit not yet exported by Bona.<\/p>\n
For atemoyas to arrive fresh in import markets, it is exported by air twice a month, on Wednesdays and Sundays. "From harvest to the hands of consumers, it takes ten days, but we recommend seven," said Bonaventure.<\/p>\n
On the domestic market, a box with 14 atemoyas may cost between 15 and 21 reals (US$ 8.90 to US$ 12.40), depending on the crop period. On the foreign market, production is sold for the price of 23 reals (US$ 13.60) per box.<\/p>\n
For production of atemoyas, Bona has seven full-time employees, a figure that rises to 17 at harvest time. The company’s annual revenues are 600,000 reals (US$ 355,000), of which 50% come from exports.<\/p>\n
Contact<\/p>\n
Atem\u00f3ia Bona<\/b>
Telephone: (+55 11) 7733-0982
E-mail: fbbona@yahoo.com.br
Site: www.atemoia.com.br<\/p>\n
*Translated by Mark Ament<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"
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