{"id":370471,"date":"2024-07-19T13:46:54","date_gmt":"2024-07-19T16:46:54","guid":{"rendered":"https:\/\/anba.com.br\/?p=370471"},"modified":"2024-07-19T13:47:41","modified_gmt":"2024-07-19T16:47:41","slug":"morocco-opens-tourism-office-in-brazil","status":"publish","type":"post","link":"https:\/\/anba.com.br\/en\/morocco-opens-tourism-office-in-brazil\/","title":{"rendered":"Morocco opens tourism office in Brazil"},"content":{"rendered":"\n

S\u00e3o Paulo \u2013 Morocco now has an official tourism office in S\u00e3o Paulo to promote itself as destination to Brazilians. The work started in September 2023, when Mohamed Amine El Joudani was appointed as representative of the Moroccan National Tourist Office (MNTO<\/a>) in the Latin American country, but the office opened its doors as recently as last May.<\/p>\n\n\n\n

The establishment of the office in S\u00e3o Paulo is part of the expansion strategy of the MNTO, with the opening of new representations across the globe to seek tourists in non-traditional markets. According to El Joudani, the countries that usually send out the most tourists to Morocco are European. Countries like Spain and France are just a short flight away from the Arab country in North Africa.<\/p>\n\n\n\n

From Brazil, some 38,000 visitors go to Morocco every year, according to El Joudani. MNTO wants this number to grow. The representative says the average ticket of Brazilian tourist spending in his country is high. \u201cI always say that my nearly 40,000 tourists are worth 300,000, because the average ticket is high,\u201d he says.<\/p>\n\n\n\n

This is the first time that the MNTO has an office in Brazil, according to El Joudani. \u201cBrazil is a very important market for the international tourism industry,\u201d he says, pointing out that many Brazilians travel to Europe, usually to visit two or three countries in one sweep, and Morocco can be included in the itinerary. \u201cBesides direct visits, we could tap into this flow towards Europe.\u201d<\/p>\n\n\n\n

The office in S\u00e3o Paulo has initiated its activities to present Morocco and its tourist attractions to Brazilians by participating in industry shows, organizing fam trips and press trips, and holding roadshows across the Latin American country. The office is set to join Abav Expo, an exhibition to take place in Bras\u00edlia in July.<\/p>\n\n\n\n

The office aims to showcase Morocco<\/a> as destination from three perspectives: group, luxury and corporate tourism. The first aims to foment travels sold as packages by tourism agencies. Morocco\u2019s big draw in this area is its culture and history, says El Joudani. \u201cBrazilians like different cultures, history \u2013 they are a curious people that loves things that are different,\u201d he says, adding that local cuisine is another lure.<\/p>\n\n\n\n

As for luxury tourism, Morocco has expertise and infrastructure prepared for it, with high-end resorts, restaurants and hotels in its tourist cities, according El Joudani. The country also has the structure for major international corporate conventions and events, particularly in Marrakesh, for corporate. There are still other tourist attractions like the desert and its camels.<\/p>\n\n\n\n

Last year Morocco welcomed 14.5 million visitors from across the world, a 34% increase from 2022, according to figures published on the MNTO\u2019s website. In addition to a growing number of visitors, the country is the host country of major global events like 2016\u2019s climate summit COP22, and 2030\u2019s World Cup alongside Spain and Portugal.<\/p>\n\n\n\n

Morocco: Nonstop flight<\/strong><\/h2>\n\n\n\n

The MNTO\u2019s representative believes the tourism of Brazilians to Morocco will be strongly favored by the S\u00e3o Paulo-Casablanca direct flight to be restarted on December 7 by Royal Air Maroc, Morocco\u2019s flagship carrier. The air route was discontinued during the Covid-19 pandemic and will return with three weekly flights, the Moroccan carrier announced.<\/p>\n\n\n\n

El Joudani says he has high expectations for an increased tourism of Brazilians. The Moroccan-born tourism professional has lived in Brazil for 13 years, where he\u2019s always worked in the travel industry. El Joudani says he found in the tourism work a way to please both countries. \u201cShowcasing the beauties of my birth country to my adopted country,\u201d he says.<\/p>\n\n\n\n

Read more:<\/em>
Royal Air Maroc return to S\u00e3o Paulo after 4 years<\/a>
Morocco one of the 2030 World Cup hosts<\/a><\/p>\n\n\n\n

Translated by Guilherme Miranda<\/strong><\/p>\n

Isaura Daniel\/ANBA<\/div>","protected":false},"excerpt":{"rendered":"

The Moroccan National Tourist Office (MNTO) opened in May a center in S\u00e3o Paulo to promote the country as a travel destination to Brazilians. The nonstop route between Casablanca and S\u00e3o Paulo is expected to encourage travel.<\/p>\n","protected":false},"author":1455,"featured_media":370460,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[101],"tags":[9534,8997,12625,50236,50235,9558,50237,9941],"class_list":{"0":"post-370471","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tourism","8":"tag-brazil-en","9":"tag-international-tourism","10":"tag-marrocos-ar","11":"tag-mnto","12":"tag-moroccan-national-tourist-office","13":"tag-morocco-en","14":"tag-moroccos-tourism","15":"tag-royal-air-maroc-en"},"wps_subtitle":"The Moroccan National Tourist Office (MNTO) opened in May a center in S\u00e3o Paulo to promote the country as a travel destination to Brazilians. The nonstop route between Casablanca and S\u00e3o Paulo is expected to encourage travel.","_links":{"self":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/370471","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/users\/1455"}],"replies":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/comments?post=370471"}],"version-history":[{"count":0,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/370471\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media\/370460"}],"wp:attachment":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media?parent=370471"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/categories?post=370471"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/tags?post=370471"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}