{"id":370620,"date":"2024-07-23T10:48:21","date_gmt":"2024-07-23T13:48:21","guid":{"rendered":"https:\/\/anba.com.br\/?p=370620"},"modified":"2024-07-23T10:48:24","modified_gmt":"2024-07-23T13:48:24","slug":"eco-friendly-jewelry-brand-reaches-11-countries","status":"publish","type":"post","link":"https:\/\/anba.com.br\/en\/eco-friendly-jewelry-brand-reaches-11-countries\/","title":{"rendered":"Eco-friendly jewelry brand reaches 11 countries"},"content":{"rendered":"\n

S\u00e3o Paulo \u2013 In a market where gems and unique designs stand out, Amarjon Biojoias<\/a> emerges to win a new audience: eco-friendly jewel lovers. Established in 2008, the Brazilian company makes pieces from leaves, flowers and seeds.<\/p>\n\n\n\n

\u201cBefore establishing Amarjon, I saw that the semi fine jewelry I worked at was becoming a little saturated. Searching for a new niche to work with, I found bio jewelry. Over time and research, we honed this technique, and now we seek to interfere as little as possible with the nature design to create the items,\u201d says Isabel Ribeiro, managing partner at Amarjon Biojoias.<\/p>\n\n\n\n

The 16-year-old brand has sold jewels to several Brazilian states \u2013 like Par\u00e1, S\u00e3o Paulo, Rio Grande do Sul, Bahia, Goi\u00e1s, and Cear\u00e1 \u2013 and other countries, too.<\/p>\n\n\n

\n
\"Isabel
Isabel Ribeiro used to work with semi fine jewelry before establishing her bio jewelry brand<\/figcaption><\/figure>\n<\/div>\n\n\n

\u201cExports<\/strong> started incidentally. One day, a Brazilian living in Denmark was vacationing in Bahia, discovered our pieces and wanted to resell them there. He started the business in 2013 and hasn\u2019t stopped since. Then we saw our potential to start exporting,\u201d says the Amarjon Biojoias partner.<\/p>\n\n\n\n

After Denmark, the company reached France, Italy, Poland, the United States, Canada, the French Guiana, Japan, Portugal, the United Kingdom, and most recently, Turkey. To reach all these destinations, Ribeiro said she was supported by the Brazilian Trade and Investment Promotion Agency (ApexBrasil). She points out that ApexBrasil was present across all stages of the process, from teaching her how to price her products to find new partners.<\/p>\n\n\n\n

\u201cThe Turkish are our most recent trade partners. Last year, they came to our store in Rio de Janeiro and were thrilled, saying they wanted to open a branch store there. In December 2023 we started having meetings, and last May we signed the contract. We\u2019ll soon not have a franchise but license our brand there.\u201d<\/p>\n\n\n\n

Although the company hasn\u2019t exported to the Arabs<\/strong> yet, Ribeiro does plan to do that. \u201cWe still don\u2019t know much about this market, so we wouldn\u2019t even know how to start. But we have every intention to start exporting to the Arabs \u2013 we just need a direction, an opportunity form someone who gets it.\u201d<\/p>\n\n\n\n

Jewelry’s production and expansion<\/strong><\/h2>\n\n\n\n

Based on raw materials from the Latin American country\u2019s main biomes like the Amazon, Caatinga, the Atlantic Forest, Pampa, craftswomen hired by Amarjon Biojoias make rings, earrings, pendants, bracelets, necklaces, and other accessories.<\/p>\n\n\n

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\"Nature
Nature inspires and serves as base<\/figcaption><\/figure>\n<\/div>\n\n\n

\u201cThe leaves are collected, dehydrated, waterproofed and metallized by the hands of our skilled craftswomen. Then they are molded and properly prepared for the final stage \u2013 the gold plating. The care with which each item is worked and the thick gold layer applied ensure durability and high quality standards,\u201d Ribeiro explained. \u201cThe entire process takes a month to be finished.\u201d<\/p>\n\n\n\n

After selling to several Brazilian states and even other countries, came the idea to open their first brick-and-mortar store. \u201cWe wanted to open it, but we didn\u2019t know where it could be. Then a client of ours told us about a vacant space in the Eco Resort Arraial d\u2019Ajuda. We opened the shop during the pandemic, in 2021, and it was a hit, as both the resort\u2019s visitors and our customers are concerned about sustainability and nature conservation,\u201d said Ribeiro. \u201cThe resort is in a beach district called Arraial d\u2019Ajuda in the municipality of Porto Seguro, Bahia state.<\/p>\n\n\n

\n
\"Raw
Raw materials from biomes<\/figcaption><\/figure>\n<\/div>\n\n\n

The company\u2019s second store opened at the Sheraton Grand Rio Hotel & Resort in Rio de Janeiro in September 2023, and this year\u2019s May saw the opening of its third store, at the Grand Palladium Imbassa\u00ed Resort & Spa, in the coastal district of Imbassa\u00ed in the municipality of Mata de S\u00e3o Jo\u00e3o, Bahia state.<\/p>\n\n\n\n

\u201cOur fourth store will open later this year, and we have another project for the next year. After seeing so many customers interested in expanding our business, we started thinking about creating franchises. This\u2019ll be our focus starting 2025,\u201d says the company\u2019s partner.<\/p>\n\n\n\n

Earrings<\/strong><\/h2>\n\n\n\n

The earrings are the top-selling products, and the target audience is mostly made up of women from 35 to 55. Aiming to widen this audience, the sustainable jewelry brand made a different campaign on Mother\u2019s Day.<\/p>\n\n\n\n

\u201cTo reach more buyers, last year we developed a campaign with matching items for mothers and daughters. We made smaller earrings for children on Mother\u2019s Days. It was so successful that we\u2019re currently developing a children\u2019s collection.\u201d<\/p>\n\n\n\n

Read more:<\/em>
Brazilian jewelry has store in Riyadh<\/a>
Pearl farm? A dive into the emirate that grows gemstones<\/a><\/p>\n\n\n\n

Report by Rebecca Vettore in collaboration with ANBA<\/strong><\/p>\n\n\n\n

Translated by Guilherme Miranda<\/strong><\/p>\n

Amarjon Biojoias<\/div>
Amarjon Biojoias<\/div>
Amarjon Biojoias<\/div>
Amarjon Biojoias<\/div>","protected":false},"excerpt":{"rendered":"

Established by Isabel Ribeiro, Amarjon Biojoias makes earrings, bracelets and necklaces from leaves, flowers and seeds of Brazilian biomes.<\/p>\n","protected":false},"author":2342,"featured_media":370602,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[103],"tags":[50268,9534,50269,2188,4641,9561,6322,11698,50270,27364],"class_list":{"0":"post-370620","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-sustainability","8":"tag-amarjon-biojoias-2","9":"tag-brazil-en","10":"tag-brazilian-jewels","11":"tag-export","12":"tag-exportacao-en","13":"tag-exports-en","14":"tag-jewelry","15":"tag-joias-ar","16":"tag-sustainable-jewels","17":"tag-sustentabilidade-en-2"},"wps_subtitle":"Established by Isabel Ribeiro, Amarjon Biojoias makes earrings, bracelets and necklaces from leaves, flowers and seeds of Brazilian biomes.","_links":{"self":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/370620","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/users\/2342"}],"replies":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/comments?post=370620"}],"version-history":[{"count":0,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/370620\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media\/370602"}],"wp:attachment":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media?parent=370620"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/categories?post=370620"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/tags?post=370620"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}