{"id":371148,"date":"2024-07-31T11:25:20","date_gmt":"2024-07-31T14:25:20","guid":{"rendered":"https:\/\/anba.com.br\/?p=371148"},"modified":"2024-07-31T11:25:22","modified_gmt":"2024-07-31T14:25:22","slug":"instant-coffee-from-brazil-a-brewing-success","status":"publish","type":"post","link":"https:\/\/anba.com.br\/en\/instant-coffee-from-brazil-a-brewing-success\/","title":{"rendered":"Instant coffee from Brazil: A brewing success"},"content":{"rendered":"\n

S\u00e3o Paulo \u2013 For many years now, Brazil<\/strong> has ranked as the world\u2019s leading top coffee exporter<\/strong> and grower. Divided into two categories, coffee can be called green \u2013 raw, unroasted coffee beans \u2013 and industrialized. Although green accounts for a larger share in Brazilian production and exports, industrialized \u2013 roasted ground or instant <\/strong>\u2013 has gained prominence, too.<\/p>\n\n\n\n

In 2022, Brazil exported nearly 3.8 million 60-kg bags of industrialized coffees. The following year\u2019s volume remained high at 3.7 million bags, a highlight being instant coffee, which accounted for 98%, according to exporting group Cecaf\u00e9.<\/p>\n\n\n

\n
\"Eduardo
Eduardo Heron, of Cecaf\u00e9: Brazil is the top instant coffee exporter<\/figcaption><\/figure>\n<\/div>\n\n\n

\u201cBrazil is the world\u2019s top exporter of instant coffee, and the country\u2019s two new processing plants for instant coffee are expected to further push up growth. Brazil has exported an average of 4 million instant coffee bags in the past few years,\u201d explains Cecaf\u00e9 technical director Eduardo Heron.<\/p>\n\n\n\n

At first, Brazilian instant coffee used to be exported under private labels like well-known brand Pel\u00e9. But over time, the Latin American country has specialized in supplying raw materials for other countries\u2019 local brands to sell.<\/p>\n\n\n\n

\u201cOnce you have local industrial plants taking care of packaging and distribution, it becomes more feasible for Brazil to sell without a label. This transition happened around the 1990\u2019s and 2000s,\u201d said Brazilian Instant Coffee Industry Association (ABICS) institutional relations director Aguinaldo Lima.<\/p>\n\n\n\n

\u201cWe hardly ever export instant coffee under Brazilian brands. I\u2019d say branded coffee accounts for roughly 5% of our total instant coffee exports.\u201d<\/p>\n\n\n

\n
\"Aguinaldo
Aguinaldo Lima, of ABICS: Brazil supplies instant coffee to Arabs<\/figcaption><\/figure>\n<\/div>\n\n\n

Approximately 120 countries appear on the list of importing instant coffee from Brazil. With 16 countries in the buyers ranking, the Arab market stands out as one of the South American giant\u2019s oldest trade partners. Loyal customers since the 60s, these nations by 60,000 bags a year.<\/p>\n\n\n\n

\u201cBrazil is greatly relevant in this instant coffee market with traditional buyers like Saudi Arabia<\/strong> and Lebanon<\/strong>. The United Arab Emirates<\/strong> has also become a leading buyer, as it is a distribution hub to other countries,\u201d explains Lima.<\/p>\n\n\n\n

Out of Brazil\u2019s total instant coffee production, 80% is exported, and 20% caters to the domestic market. According to Cecaf\u00e9, the country consumes approximately 1 million bags of instant coffee annually.<\/p>\n\n\n\n

\u201cIn Brazil, instant coffee consumption is still low, around 6% of the total, but since 2016 this number has grown. This shows that consumers are experiencing a renewed appreciation of instant coffee. As we ranked as a world\u2019s leading coffee consumer, we have a major opportunity to broaden instant coffee consumption around here,\u201d says ABICS\u2019s institutional relations director.<\/p>\n\n\n\n

Million bags exported<\/strong><\/h2>\n\n\n\n

With positive figures year after year, Brazil reached record-high overall coffee exports in the 2023-24 crop season, at 47.3 million bags, up 33% from the 2022-23 crop season and 4% from the previous record high in 2020-21, according to Cecaf\u00e9.<\/p>\n\n\n\n

Our coffees\u2019 diversity in traits allow the country to cater to the most diverse, most demanding global markets.<\/p>Eduardo Heron, technical director at Cecaf\u00e9<\/cite><\/blockquote><\/figure>\n\n\n\n

Brazil, whose soil and climate are ideal for coffee growing, exports a bit more than 60% of total production. The top spot in the list of leading buyers is held by the United States, followed by Germany, Belgum, Italy and Japan. China ranks seventh, seeing the highest growth in its purchases of the Brazilian in the 2023-24 crop season.<\/p>\n\n\n\n

The Brazilian product stands out for a diverse range of traits and origins \u2013 being produced across 36 regions in the country \u2013 and sustainability, Heron says. \u201cOur coffees\u2019 diversity in traits allow the country to cater to the most diverse, most demanding global markets, ranking as the top supplier to leading consumer countries and making up blends around the world.\u201d<\/p>\n\n\n\n

Green coffee: The top export<\/strong><\/h2>\n\n\n\n

Green coffee, the most produced and exported coffee from Brazil, has retained the same level of exports in the past two years, at 35.6 million bags in 2022 and 35.5 million bags in 2023.<\/p>\n\n\n\n

It is divided into two variety, robusta and arabica. For it to grow and thrive, it has to be under favorable climate conditions.<\/p>\n\n\n\n

Robusta coffee has become highly popular for its conilon variety. According to Juliana Rezende Mello, coffee grower and founder of MonCerrado Caf\u00e9s, it has an ideal to place to grow \u2013 close to the sea and at lower altitudes like in Brazil\u2019s Amazonas state.<\/p>\n\n\n\n

As for arabica, it requires higher altitudes to thrive, so it does well on the soil of Minas Gerais state. \u201cFor the coffee to grow, it requires a good microbiome that\u2019s colder and rainier. It starts developing around May and is harvested from September to November,\u201d says Mello.<\/p>\n\n\n\n

A MonCerrado cup of coffee<\/strong><\/h2>\n\n\n\n

MonCerrado<\/a> is one of the many brands selling both green and roasted coffee in Brazil, having grown its cherries at the Santa B\u00e1rbara farm in Monte Carmelo, Minas Gerais, since 2015.<\/p>\n\n\n

\n
\"Mello
Mello invests in sustainability to produce the MonCerrado coffees in Minas Gerais<\/figcaption><\/figure>\n<\/div>\n\n\n

\u201cMy background is in pharmacy, so it was a major challenge to learn about coffee, its specificities, the time of planting, the procedures that should be followed for it to arrive to the cup. Over time, I managed to deliver products that have the same flavor and quality,\u201d says Mello.<\/p>\n\n\n\n

Founder of the brand, she invested in alternatives to sustainably boost her coffees\u2019 productivity. First, she chooses a genetically modified varietal that that is then planted, and after the plants have grown, seeds are collected.<\/p>\n\n\n\n

Following this process, the cherries go under a specific drying process to increase the quality of the beverage, then they\u2019re roasted and package for selling.<\/p>\n\n\n\n

Besides the domestic market, with sales to states of S\u00e3o Paulo, Paran\u00e1, Minas Gerais, Rio de Janeiro, Tocantins, and Goi\u00e1s, the company has exported its green coffee to Europe and is interested in exporting to Arab countries, too.<\/p>\n\n\n\n

\u201cFor most exports, I was aided by a local cooperative. We want to export to more countries, including the Arabs, but we\u2019re now investing in obtaining more international certificates. As I don\u2019t know much about the Arab market, I\u2019d need help understanding their needs,\u201d said Mello.<\/p>\n\n\n\n

Read more:
Brazil\u2019s Fazenda Barinas exports 80% of coffee production<\/a><\/p>\n\n\n\n

Report by Rebecca Vettore, in collaboration with ANBA<\/strong><\/p>\n\n\n\n

Translated by Guilherme Miranda<\/strong><\/p>\n

\u00a9Lino Mirgeler\/DPA Picture Alliance\/AFP<\/div>
Supplied\/Cecaf\u00e9<\/div>
Supplied\/ABICS<\/div>
Supplied\/MonCerrado<\/div>","protected":false},"excerpt":{"rendered":"

Out of Brazil\u2019s industrialized coffees, instant is the top export, accounting for 98% of shipments last year, exporting group Cecaf\u00e9 reported. Industry leaders say growth prospects are good.<\/p>\n","protected":false},"author":2342,"featured_media":371093,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[92],"tags":[22644,9534,10669,19048,42017,1916,28575,5476,4968,9595,6481,9579],"class_list":{"0":"post-371148","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-special-reports","8":"tag-brasil-en-2","9":"tag-brazil-en","10":"tag-cafe-ar","11":"tag-cafe-soluvel-en","12":"tag-cafe-verde-en","13":"tag-coffee","14":"tag-emirados-arabes-unidos-en","15":"tag-green-coffee","16":"tag-instant-coffee","17":"tag-saudi-arabia-en","18":"tag-soluble-coffee","19":"tag-uae-en"},"wps_subtitle":"Out of Brazil\u2019s industrialized coffees, instant is the top export, accounting for 98% of shipments last year, exporting group Cecaf\u00e9 reported. Industry leaders say growth prospects are good.","_links":{"self":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/371148","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/users\/2342"}],"replies":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/comments?post=371148"}],"version-history":[{"count":0,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/371148\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media\/371093"}],"wp:attachment":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media?parent=371148"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/categories?post=371148"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/tags?post=371148"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}