{"id":371678,"date":"2024-08-06T15:30:33","date_gmt":"2024-08-06T18:30:33","guid":{"rendered":"https:\/\/anba.com.br\/?p=371678"},"modified":"2024-08-06T15:33:05","modified_gmt":"2024-08-06T18:33:05","slug":"malaysia-a-potential-market-for-brazilian-foods","status":"publish","type":"post","link":"https:\/\/anba.com.br\/en\/malaysia-a-potential-market-for-brazilian-foods\/","title":{"rendered":"Malaysia: A potential market for Brazilian foods"},"content":{"rendered":"\n

S\u00e3o Paulo \u2013 VijiKantha Bendiah, head of commercial department at Malaysia\u2019s retailer Giant, is a participant in the Halal do Brasil’s Buyer Project. He told ANBA on Monday (5) that made-in-Brazil food items have better prices and quality compared to those made in the United States and the European Union. \u201cI\u2019m amazed at how Brazil is an established exporter, because in Asia, we focus on the US, Mexico, Poland, and here you have similar products for more competitive prices,\u201d he said.<\/p>\n\n\n

\n
\"Brazilian
Brazilian brands exhibit their products to importers in the Arab-Brazilian Chamber<\/figcaption><\/figure>\n<\/div>\n\n\n

Bendiah and seven other buyers from Muslim-majority countries were invited by the Halal do Brasil project to have B2B meetings with Brazilian firms from Monday (5) through Wednesday (7). From Thursday (8) to Saturday (10), they\u2019ll be divided into groups to visit food and beverage companies in the states of Goi\u00e1s, Minas Gerais, and Paran\u00e1.<\/p>\n\n\n\n

The meetings between buyers and sellers are held in S\u00e3o Paulo in the headquarters of the Arab-Brazilian Chamber of Commerce<\/strong> (ABCC), which spearheads the project<\/a>\u2019s activities alongside the Brazilian Trade and Investment Promotion Agency (ApexBrasil).<\/p>\n\n\n\n

Malaysian firm buys poultry from Brazil<\/strong><\/h2>\n\n\n\n

Bendiah is the only representative of firm that isn\u2019t Arab. The other guests of the Buyer Project<\/a> are firms from Oman, Qatar, Lebanon, Jordan, United Arab Emirates, and Tunisia. The Halal do Brasil<\/a> project promotes halal goods overseas, halal meaning fit for Muslim consumption. The Buyer Project seeks to present Muslim-friendly food items to potential Islamic customers<\/p>\n\n\n\n

\u201cWhen I first received emails from the ABCC [to join the project], I was amazed by the potential business with Brazil. I didn\u2019t know about the country\u2019s halal expertise. Halal isn\u2019t just about target audience but rather [food] safety,\u201d said Bendiah. He added that he was astonished with the quality of the products he found, including olive oil, cookies and biscuits, and others. The firm belongs to a holding company that has 94 stores across Malaysia and 2,6000 employees. It already imports halal chicken from Brazil, said the executive, who now sees opportunities for more products.<\/p>\n\n\n\n

Read more:
<\/em>Malaysia: 1.9 billion halal consumers<\/a><\/p>\n\n\n\n

Translated by Guilherme Miranda<\/strong><\/p>\n

Paulo Guereta\/Arab-Brazilian Chamber<\/div>
Paulo Guereta\/Arab-Brazilian Chamber<\/div>","protected":false},"excerpt":{"rendered":"

Retailers from the Asian country are participating in the Buyer Project in S\u00e3o Paulo this week and compare products from Brazil to the United States\u2019 and the European Union\u2019s.<\/p>\n","protected":false},"author":2317,"featured_media":371670,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[46537],"tags":[6450,9534,1916,27159,576,26440,9557,3249,2166],"class_list":{"0":"post-371678","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-arab-brazilian-chamber","8":"tag-biscuits","9":"tag-brazil-en","10":"tag-coffee","11":"tag-cookies","12":"tag-european-union","13":"tag-malaysia","14":"tag-poultry-en","15":"tag-sugar","16":"tag-united-states"},"wps_subtitle":"Retailers from the Asian country are participating in the Buyer Project in S\u00e3o Paulo this week and compare products from Brazil to the United States\u2019 and the European Union\u2019s.","_links":{"self":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/371678","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/users\/2317"}],"replies":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/comments?post=371678"}],"version-history":[{"count":0,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/371678\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media\/371670"}],"wp:attachment":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media?parent=371678"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/categories?post=371678"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/tags?post=371678"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}