{"id":373417,"date":"2024-09-03T14:30:15","date_gmt":"2024-09-03T17:30:15","guid":{"rendered":"https:\/\/anba.com.br\/?p=373417"},"modified":"2024-09-03T14:31:43","modified_gmt":"2024-09-03T17:31:43","slug":"halal-project-takes-companies-to-show-in-malaysia","status":"publish","type":"post","link":"https:\/\/anba.com.br\/en\/halal-project-takes-companies-to-show-in-malaysia\/","title":{"rendered":"Halal project takes companies to show in Malaysia"},"content":{"rendered":"\n

S\u00e3o Paulo \u2013 The number of Brazilian companies participating in this year\u2019s MIHAS, the world\u2019s largest halal food and beverage show, will increase. Held in Kuala Lumpur, Malaysia, the event<\/a> brings together global producers of products fit for Muslim consumption and major buyers and importers. This year, the Brazilian stand at the Halal Project will feature six companies.<\/p>\n\n\n\n

The Halal do Brasil project is spearheaded by the Arab-Brazilian Chamber of Commerce<\/strong> (ABCC) and the Brazilian Trade and Investment Promotion Agency (ApexBrasil) to promote halal food and beverages made in the Latin American giant. Brazil is the world\u2019s largest producer of halal meats and has certified companies that manufacture halal food products.<\/p>\n\n\n

\n
\"The
The Halal project\u2019s booth in 2023 featured three companies. This year, the participating companies produce meats, sweets, and corn products<\/figcaption><\/figure>\n<\/div>\n\n\n

The Brazilian booth at MIHAS will occupy approximately 70 square meters in a central location inside the international pavilion of the show. Through the Halal project, meat companies BRF, Seara, and Jaguafrangos, corn product manufacturer Milh\u00e3o, sweets firm DaCol\u00f4nia, and trading company WMS Foods will be present at the event.<\/p>\n\n\n\n

According to Fernanda Dantas, International Projects Manager at the ABCC, ApexBrasil will facilitate meetings between sellers and buyers during the exhibition. Additionally, the Brazilian Embassy in Kuala Lumpur will host a business cocktail with Brazilian and Malaysian businesspeople on the first day of the show, similar to what was done last year.<\/p>\n\n\n\n

The ABCC\u2019s secretary-general and vice-president of international relations Mohamad Mourad will be at the exhibition, as well as Noury Dweidary, business executive at the ABCC\u2019s office in Dubai. ApexBrasil will also have personnel at the event.<\/p>\n\n\n\n

“In 2023, we opened doors at the show and began to raise awareness among Brazilian companies. Three companies participated last year. This year, twice as many companies are attending. It\u2019s worth investing in this participation,\u201d says Dantas. \u201cMalaysia is a promising market, a gateway to the halal market, and a major buyer of halal products, but it still buys relatively little from Brazil,\u201d Dantas adds, referring to the food industry.<\/p>\n\n\n\n

She says that typically Brazilian products have a strong appeal in that market and cites examples such as a\u00e7a\u00ed, cupua\u00e7u, nuts, and chocolate. She also mentions that MIHAS is a showcase that extends beyond the Malaysian market as it attracts buyers from various locations, particularly China and Southeast Asian nations.<\/p>\n\n\n\n

Trade between Brazil and Muslim-majority countries like Malaysia<\/strong><\/h2>\n\n\n\n

According to data from Brazil\u2019s trade ministry, in 2023 Brazil exported USD 38.8 billion to Muslim-majority countries, which altogether were the second largest destination for Brazilian exports, only behind China. On the other hand, imports from these countries totaled USD 17.9 billion, resulting in a trade surplus of USD 20.8 billion. In 2022, Brazil exported USD 39.1 billion and imported USD 23.2 billion. This year through July, exports amounted to USD 26.5 billion, while imports totaled USD 10.8 billion.<\/p>\n\n\n\n

In 2023, Brazil\u2019s top exports to these countries were sugars, iron ore, soybeans, poultry meat, and corn. Top imports were oil and its derivatives, as well as fertilizers.<\/p>\n\n\n\n

Out of the Muslim-majority countries, leading buyers of Brazilian products last year were Indonesia, Malaysia, Turkey, Saudi Arabia, the United Arab Emirates, and Algeria. The primary sellers to Brazil were Saudi Arabia, Algeria, Malaysia, Indonesia, Morocco, and the UAE.<\/p>\n\n\n\n

Brazil exported USD 4.06 billion to and imported USD 1.46 billion from Malaysia alone last year, resulting in a trade surplus of USD 2.59 billion. Top exports were iron ore, crude oil, sugar, and corn. Leading imports were microchips, tires, and telecommunications equipment. <\/p>\n\n\n\n

Read more:
Malaysia: A potential market for Brazilian foods<\/a><\/p>\n\n\n\n

Translated by Guilherme Miranda<\/strong><\/p>\n

Supplied<\/div>
Fernanda Dantas\/Arab-Brazilian Chamber<\/div>","protected":false},"excerpt":{"rendered":"

MIHAS is the leading global showcase for products fit for Muslim consumption. Through the Halal do Brasil project, six companies will participate in the event set for September 17-20 in Kuala Lumpur.<\/p>\n","protected":false},"author":2317,"featured_media":373401,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[46537],"tags":[28679,48478,9534,9561,9550,38735,26440,43495,49710,9579],"class_list":{"0":"post-373417","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-arab-brazilian-chamber","8":"tag-apexbrasil-en","9":"tag-arab-brazilian-chamber-of-commerce-2","10":"tag-brazil-en","11":"tag-exports-en","12":"tag-halal-en","13":"tag-halal-do-brasil-en-2","14":"tag-malaysia","15":"tag-mihas-en","16":"tag-trade-shows","17":"tag-uae-en"},"wps_subtitle":"MIHAS is the leading global showcase for products fit for Muslim consumption. Through the Halal do Brasil project, six companies will participate in the event set for September 17-20 in Kuala Lumpur.","_links":{"self":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/373417","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/users\/2317"}],"replies":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/comments?post=373417"}],"version-history":[{"count":0,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/373417\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media\/373401"}],"wp:attachment":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media?parent=373417"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/categories?post=373417"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/tags?post=373417"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}