{"id":379349,"date":"2024-12-06T13:32:52","date_gmt":"2024-12-06T16:32:52","guid":{"rendered":"https:\/\/anba.com.br\/?p=379349"},"modified":"2024-12-06T13:32:54","modified_gmt":"2024-12-06T16:32:54","slug":"brazilian-firms-win-over-market-at-fair-in-egypt","status":"publish","type":"post","link":"https:\/\/anba.com.br\/en\/brazilian-firms-win-over-market-at-fair-in-egypt\/","title":{"rendered":"Brazilian firms win over market at fair in Egypt"},"content":{"rendered":"\n<p>S\u00e3o Paulo \u2013 At the end of this year\u2019s Food Africa, a food fair held in Cairo, Egypt, from Tuesday (3) to Thursday (5), some of the participating Brazilian companies reported having closed deals during the event or expected to finalize negotiations soon. The companies aimed to open a new export channel, which they believe will happen.<\/p>\n\n\n\n<p>The Brazilian companies participated in the fair through the Halal do Brasil project, spearheaded by the <strong>Arab-Brazilian Chamber of Commerce<\/strong> (ABCC) and the Brazilian Trade and Investment Promotion Agency (ApexBrasil) to promote Brazil\u2019s halal production abroad. Halal products are those fit for Muslim consumption.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/anba.com.br\/wp-content\/uploads\/2024\/12\/DSC_2909-1024x683.jpg\" alt=\"Brazilian participation is expected to grow at Food Africa in Egypt in 2025\" class=\"wp-image-379326\" style=\"width:310px;height:auto\" srcset=\"https:\/\/anba.com.br\/wp-content\/uploads\/2024\/12\/DSC_2909-1024x683.jpg 1024w, https:\/\/anba.com.br\/wp-content\/uploads\/2024\/12\/DSC_2909-600x400.jpg 600w, https:\/\/anba.com.br\/wp-content\/uploads\/2024\/12\/DSC_2909-150x100.jpg 150w, https:\/\/anba.com.br\/wp-content\/uploads\/2024\/12\/DSC_2909-768x512.jpg 768w, https:\/\/anba.com.br\/wp-content\/uploads\/2024\/12\/DSC_2909-1536x1024.jpg 1536w, https:\/\/anba.com.br\/wp-content\/uploads\/2024\/12\/DSC_2909-450x300.jpg 450w, https:\/\/anba.com.br\/wp-content\/uploads\/2024\/12\/DSC_2909-1200x800.jpg 1200w, https:\/\/anba.com.br\/wp-content\/uploads\/2024\/12\/DSC_2909.jpg 1620w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Brazilian participation is expected to grow at Food Africa in Egypt in 2025<\/figcaption><\/figure>\n<\/div>\n\n\n<p>Julio Mariucci, export sales manager at <a href=\"https:\/\/coperaguas.com.br\/\" target=\"_blank\" rel=\"noopener\">Coperaguas<\/a> agro-industrial cooperative, said participating in Food Africa was an opportunity to cement the company\u2019s presence in the Egyptian market, the second-largest destination of its exports, after India.<\/p>\n\n\n\n<p>\u201cThe Egyptian market is one we\u2019ve been serving for over 10 years. Our participation was excellent for further consolidating our presence in this market. We closed important deals and have already aligned our strategy with our buyers for 2025,\u201d he said. The top products exported by Coperaguas to Egypt are beans, popcorn, and peanuts.<\/p>\n\n\n\n<p>The Alta Paulista Mixed Agricultural Cooperative (<a href=\"https:\/\/www.camap.com.br\/\" target=\"_blank\" rel=\"noopener\">CAMAP<\/a>) participated in Food Africa with the goal of reestablishing sales to Egypt, a market where it had previously operated but lost competitiveness due to pricing. The reduction in import tariffs provided by the free trade agreement between Egypt and Mercosur, according to the company\u2019s director Evandro Luiz Jurevits, is an ally in increasing competitiveness. The tariff is expected to be gradually reduced until it reaches zero in 2025.<\/p>\n\n\n\n<p>\u201cWe got good leads, and we believe this will bring us back to Egypt,\u201d he said, noting that Brazilian peanuts are currently out of season, which temporarily reduces their competitiveness. \u201cAs the new harvest comes, we\u2019ll be able to make good deals,\u201d he added. After the fair, Jurevits was scheduled to have meetings to close deals before returning to Brazil.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Brazilian companies aim markets beyond Egypt<\/strong><\/h2>\n\n\n\n<p>The head of international projects at the ABCC, Fernanda Dantas, said Food Africa was busy and had an audience interested in doing business. \u201cWe\u2019ll have a booth next year. The idea is to increase participation, with a larger booth and more companies present,\u201d she said, already thinking about marketing actions that could be implemented to attract even more customers.<\/p>\n\n\n\n<p>\u201cI believe that processed products that are not \u2018premium\u2019 have space here, and what we observed was a lot of demand and interest. There\u2019s room to open markets for many products,\u201d said Dantas. However, she lamented the absence of Brazilian producers of a\u00e7a\u00ed, an appealing product for international markets. \u201cMaybe next year we can bring them and hold tasting sessions,\u201d she said.<\/p>\n\n\n\n<p>The head of the ABCC\u2019s office in Cairo, Micheal Gamal, highlighted the strong brand presence of Brazil in Egypt. \u201cBrazil\u2019s share is very important in many products. Why? Because the name \u2018Brazil\u2019 carries a very good reputation. People look at the name Brazil and come to the booth to see what\u2019s there. So, the participation of Brazilian companies is very important,\u201d he said. Gamal added that the Egyptian market has room for commodities, but beyond that, there are opportunities for chocolates, cereals, and nuts.<\/p>\n\n\n\n<p><em>Read more:<br><\/em><a href=\"https:\/\/anba.com.br\/en\/fair-in-egypt-an-opportunity-in-african-market\/\">Fair in Egypt an opportunity in African market<\/a><\/p>\n\n\n\n<p><strong>Translated by Guilherme Miranda<\/strong><\/p>\n<div class=\"credits-overlay\" data-target=\".wp-image-379322\">Supplied\/Halal do Brasil<\/div><div class=\"credits-overlay\" data-target=\".wp-image-379326\">Supplied\/Halal do Brasil<\/div>","protected":false},"excerpt":{"rendered":"<p>At the end of Food Africa, Brazilian companies celebrate food export contracts and say the event helped open opportunities in the Arab country.<\/p>\n","protected":false},"author":2317,"featured_media":379322,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[46537],"tags":[28679,48478,9534,2944,48455,12075,17011,9550,38735],"class_list":{"0":"post-379349","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-arab-brazilian-chamber","8":"tag-apexbrasil-en","9":"tag-arab-brazilian-chamber-of-commerce-2","10":"tag-brazil-en","11":"tag-companies","12":"tag-egypt-2","13":"tag-food-africa","14":"tag-foods","15":"tag-halal-en","16":"tag-halal-do-brasil-en-2"},"wps_subtitle":"At the end of Food Africa, Brazilian companies celebrate food export contracts and say the event helped open opportunities in the Arab country.","_links":{"self":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/379349","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/users\/2317"}],"replies":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/comments?post=379349"}],"version-history":[{"count":0,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/379349\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media\/379322"}],"wp:attachment":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media?parent=379349"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/categories?post=379349"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/tags?post=379349"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}