{"id":379740,"date":"2024-12-12T10:19:32","date_gmt":"2024-12-12T13:19:32","guid":{"rendered":"https:\/\/anba.com.br\/?p=379740"},"modified":"2024-12-12T10:20:17","modified_gmt":"2024-12-12T13:20:17","slug":"opananken-on-arab-feet","status":"publish","type":"post","link":"https:\/\/anba.com.br\/en\/opananken-on-arab-feet\/","title":{"rendered":"Opananken on Arab feet"},"content":{"rendered":"\n

S\u00e3o Paulo \u2013 In the early history of footwear, artisans in the Balkans region would stitch leather to the sole of the shoe with a technique they called Opanaki, explains Leandro Moscardini, international business manager at Opananken<\/a>, to explain the origin of the company\u2019s name. The company now produces about 400 male and female models, which are now available in stores in Kuwait, Egypt, and the United Arab Emirates. \u201cThese are newly opened markets, but our products are already available in Saudi Arabia, Oman, Jordan, Libya, and Sudan,\u201d he says.<\/p>\n\n\n

\n
\"Shoes
Shoes exported by Opananken are 100% leather<\/figcaption><\/figure>\n<\/div>\n\n\n

According to Moscardini, the exported shoes are 100% leather, \u201cand built with our comfort and anti-stress design.\u201d The brand\u2019s products are recognized for their unique assembly method and are recommended for diabetic patients, whose foot sensitivity is reduced due to the disease. \u201cIn addition to shoes, boots, sneakers, and sandals, we have the Arab sandal, a product specifically designed for this market,\u201d he explains. The model was developed by Opananken in partnership with a client. \u201cThey sent us a reference, and we developed and designed the models using our technology and expertise.\u201d<\/p>\n\n\n\n

The brand, founded in October 1990, is present in over 40 countries, with 50% of its production dedicated to exports. Moscardini says each of these countries has its own purchasing preferences. \u201cWhat we ship to the Arab market is not the same as what we export, for example, to Costa Rica, the United States, or Japan. Some countries only buy women\u2019s shoes, others only men\u2019s, and some purchase both.\u201d Among the exported models, 70% are men\u2019s shoes, and 30% are women\u2019s.<\/p>\n\n\n

\n
\"The
The brand\u2019s creations are known for their comfort<\/figcaption><\/figure>\n<\/div>\n\n\n

By 2025, when it will celebrate 35 years, the brand plans to further expand its presence in the international market. \u201cWe\u2019re investing in international trade fairs, new clients, and products that meet these demands.\u201d Domestically, the plans include opening more exclusive stores. \u201cWe already have the second store open in the country.\u201d The brand\u2019s portfolio features over 250 models in the women’s line and approximately 150 in the men’s.<\/p>\n\n\n\n

Stores abroad<\/strong><\/h2>\n\n\n\n

Moscardini says there are also plans to open stores abroad in partnership with some clients, whose names he keeps confidential. \u201cBut all of this still has to be carefully developed and planned given the slight international crisis all countries are facing post-pandemic, such as high inflation.\u201d<\/p>\n\n\n\n

According to him, people are buying less, and the market has become more restrained, both in Brazil and worldwide. \u201cThere’s been a shift in consumer habits after the pandemic: People are spending more time and money on leisure and dining and less on clothing. Industry and commerce are sensitive to these changes, making us reflect on the future: What are the prospects? Where to invest, which line to launch, and what type of material to use in the launch?\u201d he wonders.<\/p>\n\n\n\n

Read more:
<\/em>Arab buyers seek out footwear in Brazil<\/a><\/p>\n\n\n\n

Report by Paula Medeiros, in collaboration with ANBA<\/strong><\/p>\n\n\n\n

Translated by Guilherme Miranda<\/strong><\/p>\n\n\n\n

<\/p>\n

Supplied<\/div>
Supplied<\/div>
Supplied<\/div>","protected":false},"excerpt":{"rendered":"

The Brazilian brand has footwear starting to arrive in Arab countries such as Kuwait, Egypt, and the UAE, in addition to established sales in Saudi Arabia, Oman, Jordan, Libya, and Sudan. Opananken makes an Arab sandal specially developed for the region.<\/p>\n","protected":false},"author":2343,"featured_media":379626,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[107],"tags":[51902,48455,9561,1867,9537,11627,51903,6949,2030,51904,9595,1854,9579],"class_list":{"0":"post-379740","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-opportunities","8":"tag-arab-sandals","9":"tag-egypt-2","10":"tag-exports-en","11":"tag-footwear","12":"tag-jordan-en","13":"tag-kuwait-ar","14":"tag-leandro-moscardini-2","15":"tag-libya","16":"tag-oman","17":"tag-opananken-2","18":"tag-saudi-arabia-en","19":"tag-sudan","20":"tag-uae-en"},"wps_subtitle":"The Brazilian brand has footwear starting to arrive in Arab countries such as Kuwait, Egypt, and the UAE, in addition to established sales in Saudi Arabia, Oman, Jordan, Libya, and Sudan. Opananken makes an Arab sandal specially developed for the region.","_links":{"self":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/379740","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/users\/2343"}],"replies":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/comments?post=379740"}],"version-history":[{"count":0,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/379740\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media\/379626"}],"wp:attachment":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media?parent=379740"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/categories?post=379740"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/tags?post=379740"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}