{"id":381167,"date":"2025-01-17T16:30:00","date_gmt":"2025-01-17T19:30:00","guid":{"rendered":"https:\/\/anba.com.br\/?p=381167"},"modified":"2025-01-17T10:32:09","modified_gmt":"2025-01-17T13:32:09","slug":"moouis-childrens-fashion-reaches-saudi-arabia","status":"publish","type":"post","link":"https:\/\/anba.com.br\/en\/moouis-childrens-fashion-reaches-saudi-arabia\/","title":{"rendered":"Mooui\u2019s children’s fashion reaches Saudi Arabia"},"content":{"rendered":"\n

S\u00e3o Paulo \u2013 Founded in 2015 by Thais Carballal, Mooui<\/a>, a Brazilian brand of children\u2019s clothing and accessories, has exported to over 40 countries, including Saudi Arabia. \u201cI always knew the pieces I was creating would be well received abroad because they were unique, but I wasn\u2019t prepared to start in 2017,\u201d says Carballal, co-founder of Mooui.<\/p>\n\n\n\n

\u201cBut we started\u2014at first, I\u2019d send the orders via the postal service to some customers living in Saudi Arabia, and then I began sending them to other countries, too.\u201d Since then, the company has sold to South America, including Argentina, Chile, Venezuela, and Uruguay. In Central America, it exported to Costa Rica and the Dominican Republic; in North America, it sold to countries like Mexico and the United States. In Oceania, it catered to buyers from Australia and New Zealand; and in Europe, it reached Portugal, Spain, Germany, France, England, and others.<\/p>\n\n\n

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\"Many
Many colors and creativity in children\u2019s clothing<\/figcaption><\/figure>\n<\/div>\n\n\n

The exports that started in 2017 to Saudi Arabia were so successful, Carballal said, that they continue to this day. \u201cWe used to sell directly to end customers living there, most of whom were Brazilians. Then in October 2024, a customer found us on social media and loved our pieces so much she placed her first order and is now reselling our products in a multi-brand store in the city.\u201d<\/p>\n\n\n\n

Very interested in the Arab market, the Brazilian has high expectations for the store that will sell her products in Saudi Arabia. \u201cWe\u2019re interested in this market because we\u2019ve always had customers there, but it was never something very active,\u201d explains the co-founder of Mooui<\/a>.<\/p>\n\n\n\n

\u201cThe store will definitely bring more brand recognition and help us reach other Arab destinations.\u201d According to Carballal, the best-selling products in Saudi Arabia are children\u2019s clothing for kids of various ages. The main buyers are Brazilians living there.<\/p>\n\n\n

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\"The
The brand also produces children\u2019s decor<\/figcaption><\/figure>\n<\/div>\n\n\n

In addition to its strong presence in Saudi Arabia, the clothing brand is also making waves in the European market. To better cater to customers in the region, Carballal decided to open the brand\u2019s first store in Barcelona, Spain, last November.<\/p>\n\n\n\n

\u201cI started the company with a partner in 2017, but she left. After my husband joined the business, we started considering having a partner in Europe because we don\u2019t want to move. With that in mind, we remembered a friend who lives in Barcelona and had had worked with us before, so we offered her a partnership,\u201d Carballal recalls.<\/p>\n\n\n\n

\u201cSince she already had experience in the industry, she turned out to be the best choice. Due to my Spanish citizenship, my affinity with the country\u2019s children\u2019s brands, and the city\u2019s proximity to the port, Barcelona was the ideal choice.\u201d<\/p>\n\n\n\n

While in Saudi Arabia clothing is the most purchased products, in Europe, due to the low temperatures and regional customs, duvet covers are the most popular items. \u201cHere [in Brazil] we\u2019re used to changing bed linens every week, but in Europe, they\u2019re not. They tend to keep the same duvet for a long time. That\u2019s why they use a cover to protect it and keep it clean,\u201d says Carballal.<\/p>\n\n\n\n

Hisory of the children’s clothing brand<\/strong><\/h2>\n\n\n\n

During the process of assembling her first daughter\u2019s layette Thais Carballal saw a business opportunity. \u201cI\u2019ve always enjoyed buying unique products for myself. So, when I got pregnant, I had the idea to do the same for my daughter\u2019s room, but in Brazil, I could only find simple, very clich\u00e9d wallpaper and clothing. After putting together her layette with items from different countries, I thought about creating a unique children\u2019s brand.\u201d<\/p>\n\n\n

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\"Thais
Thais Carballal: An engineering graduate working in fashion and home d\u00e9cor<\/figcaption><\/figure>\n<\/div>\n\n\n

During her maternity leave, after moving back to her hometown of Londrina, Paran\u00e1 state, Mooui began to take its first steps. \u201cCreativity and planning were the foundation for creating an authentic children\u2019s brand. I identified a gap in the market for a d\u00e9cor brand with purpose and founded Mooui,\u201d Carballal recalls.<\/p>\n\n\n\n

In the future, the brand plans to invest more in exports and in time, open its first brick-and-mortar store in Londrina, the city where its products are developed, as well as another store in S\u00e3o Paulo. \u201cBy the end of 2025, we\u2019ll finalize the plans to open these stores in Brazil. Speaking of the domestic market, I can say that our main customers in the country are in S\u00e3o Paulo, Rio de Janeiro, and Paran\u00e1,\u201d says Carballal.<\/p>\n\n\n\n

Based on the belief that children\u2019s clothing, nursery d\u00e9cor, and bedding are more than just ornaments, the Brazilian brand launches one collection per year. Since 2015, it has developed over 1,000 unique designs.<\/p>\n\n\n\n

Read more:
<\/em>Amina Muaddi, the Jordanian of footwear<\/a><\/p>\n\n\n\n

Report by Rebecca Vettore, in collaboration with ANBA.<\/strong><\/p>\n\n\n\n

Translated by Guilherme Miranda<\/strong><\/p>\n

Supplied<\/div>
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The company, founded by Brazilian Thais Carballal, has been exporting clothing for children of various ages to the Arab country since 2017.<\/p>\n","protected":false},"author":2342,"featured_media":380563,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[107],"tags":[10044,11910,34545,9534,52170,1967,10643,52171,9595],"class_list":{"0":"post-381167","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-opportunities","8":"tag-arab-countries-en","9":"tag-arabia-saudita-en","10":"tag-brasileira-en","11":"tag-brazil-en","12":"tag-childrens-clothing","13":"tag-clothing","14":"tag-criancas-ar","15":"tag-mooui-2","16":"tag-saudi-arabia-en"},"wps_subtitle":"The company, founded by Brazilian Thais Carballal, has been exporting clothing for children of various ages to the Arab country since 2017.","_links":{"self":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/381167","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/users\/2342"}],"replies":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/comments?post=381167"}],"version-history":[{"count":0,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/381167\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media\/380563"}],"wp:attachment":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media?parent=381167"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/categories?post=381167"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/tags?post=381167"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}