S\u00e3o Paulo \u2013 Jordan wants to attract more tourists from Brazil. To that end, the Jordan Tourism Board has signed a partnership deal with the Brazilian company Interamerican Network to promote its tourist destinations among operators and end consumers in the country. <\/p>\n
\u201cWe are going to show what Jordan has got. We will participate in the leading tourism industry fairs, especially in S\u00e3o Paulo, which concentrates approximately 45% of all Brazilian tour operators,\u201d says Maur\u00edcio Mateus, who is in charge of trader relations at Interamerican. The company will carry out marketing actions in Brazil and provide support for operators to set up their travel routes in the Arab country.<\/p>\n
According to Mateus, Interamerican will work to promote Jordan as a travel option for Brazilians. \u201cWe want it to spring to mind when the time comes for Brazilians to go on holiday,\u201d he claims.<\/p>\n
According to the trader, the Brazilian public still lacks knowledge on the tourist attractions of Jordan. As an example, he mentions the possibilities of doing adventure tourism and exploring the cuisine, archaeology and fashion attractions.<\/p>\n
Another point highlighted by Mateus is religious tourism. \u201cWe are going to take advantage of the image of the Holy Land,\u201d he says. Jordan comprises part of the River Jordan, where Jesus Christ was baptized. Interamerican will also be responsible for communicating these promotional actions to the press.<\/p>\n
Interamerican Network is a Marketing and Public Relations agency that focuses on the travel and tourism segment. The company\u2019s services include devising strategic plans, carrying out promotional actions and events, launching products and others. Emirates Airline is one of the company\u2019s clients.<\/p>\n
*Translated by Gabriel Pomerancblum<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"
The Jordan Tourism Board signed a partnership with Brazilian company Interamerican Network. The aim is to promote its tourist destinations among Brazilian operators and end consumers.<\/p>\n","protected":false},"author":2313,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[91],"tags":[],"class_list":{"0":"post-38147","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-economy"},"wps_subtitle":"The Jordan Tourism Board signed a partnership with Brazilian company Interamerican Network. The aim is to promote its tourist destinations among Brazilian operators and end consumers.","_links":{"self":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/38147","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/users\/2313"}],"replies":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/comments?post=38147"}],"version-history":[{"count":0,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/38147\/revisions"}],"wp:attachment":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media?parent=38147"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/categories?post=38147"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/tags?post=38147"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}