S\u00e3o Paulo \u2013 A year ago, Showcolate, a company from the city of Belo Horizonte that sells desserts made from fruit and chocolate, opened its first kiosk store in an Arab country, Lebanon. Now, it also owns a unit in Oman and is getting ready to enter the markets of Saudi Arabia, the United Arab Emirates, Kuwait, Bahrain and Qatar. And that is not all.<\/p>\n
\u201cThe region has been accepting our brand very well. I have been contacted by people interested in being master-franchisees,\u201d explains businessman Wallace Ricardo, the owner of Showcolate.<\/p>\n
It was by means of a master-franchisee \u2013 that is, the person in charge of the expansion of a brand in a given region \u2013 that the company broke into the Arab market. In this particular case, the investment amounted to 500,000 euros.<\/p>\n
According to Ricardo, there is still space for other deals of the type in the Middle East. \u201cWe may have new deals, in countries other than the ones we are set to enter,\u201d he says. He explains that the franchise in Beirut, for instance, generates monthly revenues of around US$ 20,000. \u201cThe bulk of earnings go to the master franchisee, who gets 70% [of revenues], and 30% of it comes to Brazil,\u201d he says.<\/p>\n
The businessman says the type of dessert his brand makes, though widespread among Brazilians, was new to the Arabs. \u201cIt didn\u2019t exist in those countries, but the people really enjoyed it, it is being very well accepted,\u201d he points out. He also explains that local fruit has been put on the menu, such as dates, to appeal to the tastes of Arab consumers. \u201cDates and chocolate suit their taste really well.\u201d<\/p>\n
Ricardo should soon go to the Emirates to discuss the opening of one more Showcolate kiosk. \u201cI am planning a trip to set the details of our first unit in Dubai,\u201d he reveals. According to him, the Emirates are the country that holds the most promise of business expansion in the Arab world. \u201cI have high hopes about the unit due to open in Dubai, because the emirate is a shop window to the world,\u201d he claims.<\/p>\n
According to Ricardo, in the Emirates alone, 10 of the brand\u2019s units should be opened. In the meantime, Saudi Arabia and Qatar should have their first Showcolate kiosk stores by the end of the year.<\/p>\n
The businessman claims that there are approximately 90 kiosks of his brand in Brazil and abroad. In Brazil alone, 12 new ones should be inaugurated before July. \u201cWe are going through a stage of very strong expansion,\u201d he says.<\/p>\n
On the market for eight years, Showcolate is present in the South, Southeast, Midwest and Northeast of Brazil. Overseas, it is also active in Portugal, Chile, Peru, Venezuela, Panama, Mexico and Colombia.<\/p>\n
*Translated by Gabriel Pomerancblum<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"
Showcolate, which sells fruit and chocolate desserts, is present in Lebanon and Oman. The chain will be extended to include four other countries in the region, and there is room for more.<\/p>\n","protected":false},"author":2313,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[107],"tags":[],"class_list":{"0":"post-38165","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-business-opportunities"},"wps_subtitle":"Showcolate, which sells fruit and chocolate desserts, is present in Lebanon and Oman. The chain will be extended to include four other countries in the region, and there is room for more.","_links":{"self":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/38165","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/users\/2313"}],"replies":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/comments?post=38165"}],"version-history":[{"count":0,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/38165\/revisions"}],"wp:attachment":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media?parent=38165"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/categories?post=38165"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/tags?post=38165"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}