S\u00e3o Paulo \u2013 Architect Fabiana Bezerra never thought that after her father gave her that sample of golden grass, a variety typical of the Tocantins state’s Jalap\u00e3o region, her life would change so much. Including her profession. Now an expert in costume jewellery production using the bright raw material, Fabiana became a businesswoman by establishing her own company, Art da Terra, in 2007. The enterprise based in Palmas, the capital of Tocantins, earns over 80% of its revenues from exports of earrings, rings, necklaces and bracelets. The plan, from now on, is to invest in new markets, such as the Arab countries. <\/p>\n
The list of countries that buy the golden grass items comprises Germany, Austria, Spain, the United States, France, Greece, Honduras, Italy, Japan, Mexico, Puerto Rico, Portugal, Switzerland and Turkey. \u201cWe started out with Spain, in 2007,\u201d explains Fabiana. <\/p>\n
According to the entrepreneur, the foreign market has always been a priority. \u201cWe put together a website, which by the way is being revamped right now, with information in Spanish, French and English,\u201d says Fabiana. \u201cIt was through internet contacts that we began selling to foreign countries, six months after establishing Art da Terra,\u201d she explains. <\/p>\n
The next steps include gaining new foreign clients. \u201cWe are highly interested in selling to the Arabs, we just haven\u2019t had a chance yet,\u201d she says. \u201cWe know that in those countries, they really enjoy golden tones in their costume jewellery,\u201d she claims. According to Fabiana, her only Arab customers for the time being \u201care the businessmen living in S\u00e3o Paulo\u201d or \u201cthose from other states of Brazil, whom we meet at the trade shows we go to.\u201d <\/p>\n
Art da Terra releases two costume jewellery collections a year, one in January and the other in June. Each collection features two lines: one with gold-plated products and another more artisanal one, using organic materials combined with the golden grass. \u201cA total of around 25 people do the work, and each is in charge of a different stage of production,\u201d explains Fabiana. \u201cThe gold-plated items, for instance, get plated in another state,\u201d she says. <\/p>\n
So much effort paid off last year, as the company was awarded in the last two editions of Eclat de Mode \u2013 Bijorhca, a trade show for jewellery, costume jewellery and watches held in Paris, France. The company also featured in the \u201cBijoux Textiles\u201d exhibition, focused on accessories made from textile materials, held at the Fashion Gallery, a museum in Hong Kong. \u201cOnly 20 designers from around the world were selected,\u201c the golden grass entrepreneur says proudly. <\/p>\n
Contact:
Art da Terra
Telephone: (+55 63) 3216-1444
Email: artdaterra@gmail.com<\/p>\n
*Translated by Gabriel Pomerancblum<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"
Art da Terra, which makes costume jewellery using golden grass from Tocantins, ships its items to 14 countries. Now, it wants to win Arab women with the shine of its rings, necklaces and earrings.<\/p>\n","protected":false},"author":2314,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[91],"tags":[],"class_list":{"0":"post-38216","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-economy"},"wps_subtitle":"Art da Terra, which makes costume jewellery using golden grass from Tocantins, ships its items to 14 countries. Now, it wants to win Arab women with the shine of its rings, necklaces and earrings.","_links":{"self":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/38216","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/users\/2314"}],"replies":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/comments?post=38216"}],"version-history":[{"count":0,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/38216\/revisions"}],"wp:attachment":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media?parent=38216"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/categories?post=38216"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/tags?post=38216"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}