S\u00e3o Paulo \u2013 The Minas Gerais-based food company Clap Alimentos wants to enter the Arab market with the products of its Maricota brand. For such, it obtained Halal certification for 37 products in a list that includes lasagnes, pizzas, cod cakes, meat and chicken safihas, cornbread, pancakes, cheese bread and mini kibbehs.<\/p>\n
\u201cWe go to fairs and international missions with the Apex (Brazilian Export Promotion Agency). In these events, we have met Middle Eastern buyers who have shown interest in our products, but we were not certified, therefore we could not export,\u201d said Camila Oz\u00f3rio, the company\u2019s international assistant, regarding the company\u2019s interest in the Muslim market. \u201cWe have also engaged in business matchmaking rounds here in Brazil with companies from the region that are interested in importing,\u201d she added.<\/p>\n
Next year, for the first time, Clap is going to the Gulfood, the leading trade show for the food industry in the Middle East, held in Dubai, in the United Arab Emirates. \u201cWe are going to showcase our products and seek new clients,\u201d stated Camila. Product certification was issued by the Brazilian Halal Food Centre (Cibal, in the Portuguese acronym), the operational arm of the Federation of Muslim Associations in Brazil (Fambras).<\/p>\n
At present, Clap sells to the United States, Angola, Spain, France, Argentina and Chile. Out of the 800 monthly tonnes of food that the company produces, 15% to 20% are exported. According to Camila, large-scale manufacturing of Halal items should start in September, and may represent up to 25% of the company\u2019s output. She explains that currently, products are undergoing testing by some clients interested in importing.<\/p>\n
The executive underscores, however, that not all of its Halal output should be shipped abroad, because Clap is also willing to sell the foodstuffs domestically. \u201cThere is a strong demand for Halal products from the Brazilian Muslim community for Halal,\u201d she claimed.<\/p>\n
According to Camila, the changes made in the composition of certain foods in order to earn the certification were good for the company. \u201cWe do not use preservatives or aromas in these products, but the flavour remains the same [as the original]. Thus, we have reached not only a public that seeks Halal foods, but also quality natural products,\u201d she explained.<\/p>\n
The packaging will also be modified to attest to the certification. \u201cWe are producing packaging bearing the Halal stamp and written in English and Arabic,\u201d she finished off.<\/p>\n
Based in the city of Luz, in the interior of the state of Minas Gerais, Clap was established in 1991, has offices in the cities of Belo Horizonte and S\u00e3o Paulo and employs 600 people.<\/p>\n
Contact <\/b>
Clap Alimentos
Tel.: +55 11 2631-4900
E-mail: comex@clapalimentos.com.br
Site: www.maricotaalimentos.com.br<\/p>\n
*Translated by Gabriel Pomerancblum<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"
Minas Gerais state-based Clap Alimentos wants to enter the Middle East with its Maricota brand products. For such, it has been Halal certified and will go to the next edition of Gulfood, in Dubai.<\/p>\n","protected":false},"author":2313,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[107],"tags":[],"class_list":{"0":"post-38271","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-business-opportunities"},"wps_subtitle":"Minas Gerais state-based Clap Alimentos wants to enter the Middle East with its Maricota brand products. For such, it has been Halal certified and will go to the next edition of Gulfood, in Dubai.","_links":{"self":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/38271","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/users\/2313"}],"replies":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/comments?post=38271"}],"version-history":[{"count":0,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/38271\/revisions"}],"wp:attachment":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media?parent=38271"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/categories?post=38271"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/tags?post=38271"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}