S\u00e3o Paulo \u2013 The secret lies in Tauari (Couratari tauari), a wood variety typical of the northernmost Brazilian states. With its beds, tables, chests of drawers and chairs made from the raw material, M\u00f3veis Osterno, from Marco, a city 220 kilometres away from the state capital Fortaleza, has arrived at markets such as the United States, Mexico, Italy, Puerto Rico and Portugal. Increasing the list by selling to the Arabs is one of the targets for the next few years. At present, exports account for 10% of the brand\u2019s revenues. <\/p>\n
According to the director of the company, J\u00fanior Osterno, foreigners enjoy items made using \u201clots of wood.\u201d \u201cThe quality of the design and the raw material, which is better than many alpine woods used in foreign countries, are the highlights according to our foregn clients,\u201d he explains. Presently, bedroom items such as beds, chests of drawers and bedside tables account for 80% of Osterno\u2019s exports. \u201cThe remaining 20% are for environments such as dining rooms,\u201d says J\u00fanior. <\/p>\n
Besides, according to the businessman, aspects such as timely delivery and good technical assistance are two important features when it comes to gaining the trust of international buyers. \u201cIf a client tells us that some item arrived at its destination damaged, which seldom happens, we ship a new one in the next batch, no hassle,\u201d explains J\u00fanior. <\/p>\n
The company began exporting in 1998, after attending trade fairs for the sector in S\u00e3o Paulo and Rio Grande do Sul. \u201cWe made contacts and evolved,\u201d claims J\u00fanior. \u201cNow, we export directly to our buyers in each country,\u201d he says. at present, the United States and Mexico are the top clients. <\/p>\n
With regard to the Arabs, the businessman says that he is aware of the importance of the Middle East. According to him, from now on, he will seek buyers in the region. \u201cI started giving it more thought after attending a talk on the Brazilian potential to sell to the Arab countries, at the Federation of Industries of the State of Cear\u00e1 (Fiece),\u201d says J\u00fanior. \u201cNow, it is time for action,\u201d he guarantees. <\/p>\n
Contact<\/b> <\/p>\n
M\u00f3veis Osterno<\/p>\n
Telephone: (+55 88) 3664-1300<\/p>\n
E-mail: comercial@osterno.com.br<\/p>\n
*Translated by Gabriel Pomerancblum<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"
Its use of the wood variety typical of northern Brazilian states helped M\u00f3veis Osterno to grow on the foreign market. After selling to Europe and the United States, the company wants the Arabs.<\/p>\n","protected":false},"author":2314,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[91],"tags":[],"class_list":{"0":"post-38309","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-economy"},"wps_subtitle":"Its use of the wood variety typical of northern Brazilian states helped M\u00f3veis Osterno to grow on the foreign market. After selling to Europe and the United States, the company wants the Arabs.","_links":{"self":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/38309","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/users\/2314"}],"replies":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/comments?post=38309"}],"version-history":[{"count":0,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/38309\/revisions"}],"wp:attachment":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media?parent=38309"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/categories?post=38309"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/tags?post=38309"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}