{"id":383175,"date":"2025-02-24T13:57:51","date_gmt":"2025-02-24T16:57:51","guid":{"rendered":"https:\/\/anba.com.br\/?p=383175"},"modified":"2025-02-24T13:57:54","modified_gmt":"2025-02-24T16:57:54","slug":"registration-open-for-riyadh-jeddah-halal-mission","status":"publish","type":"post","link":"https:\/\/anba.com.br\/en\/registration-open-for-riyadh-jeddah-halal-mission\/","title":{"rendered":"Registration open for Riyadh, Jeddah halal mission"},"content":{"rendered":"\n

S\u00e3o Paulo \u2013 The Halal do Brasil<\/a> project is now accepting registrations from Brazilian food and beverage companies interested in joining a business mission to Saudi Arabia. The trip will take place from May 11 to 16, with activities scheduled in Riyadh and Jeddah. Part of the period coincides with Saudi Food Show. The mission aims to promote Brazilian halal products to the Saudi market, with halal meaning fit for Muslim consumption.<\/p>\n\n\n\n

On Monday (24), interested companies were informed about the details of the mission during a webinar organized by those spearheading the Halal do Brasil project, the Arab-Brazilian Chamber of Commerce<\/strong> (ABCC<\/a>) and the Brazilian Trade and Investment Promotion Agency (ApexBrasil). The project focuses on training companies, such as providing support for obtaining halal certification, and on commercial promotion. The mission to Saudi Arabia will be the first promotional activity of 2025.<\/p>\n\n\n

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\"Fernanda
Fernanda Dantas presented the mission in a webinar<\/figcaption><\/figure>\n<\/div>\n\n\n

According to Fernanda Dantas, the Internationalization Projects Manager at the ABCC, who spoke at the event, to participate in the mission, companies must be from the food and beverage sector, be exporters or have an interest in exporting, have halal certification or an interest in obtaining it, and join the Halal do Brasil project if not already a member. The price to join the mission is USD 700.<\/p>\n\n\n\n

The program will include business meetings with international buyers, a market seminar, targeted tours, and a visit to the Saudi Food Show, all supported by the Halal do Brasil project. The activities scheduled for May 11 to 15 will take place in Riyadh, the capital of Saudi Arabia, where the Saudi Food Show will also be held from May 12 to 14. On the other two days of the mission, May 15 and 16, the program will take place in Jeddah, the second-largest city in the Arab country.<\/p>\n\n\n

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\"Paula
Paula Soares: Encouragement to participate in the trip<\/figcaption><\/figure>\n<\/div>\n\n\n

Saudi Arabia boasts the largest economy in the Arab world, with a population of 33.2 million people and a gross domestic product of USD 1.1 trillion. While presenting these figures in the webinar, ABCC Market Intelligence Manager Marcus Vinicius mentioned that the halal market is predominant in the country, as Muslims make up almost the entire population.<\/p>\n\n\n\n

Marcus Vinicius said that despite Saudi Arabia\u2019s efforts to locally develop food production, imports remain substantial. \u201cThe halal food sector in Saudi Arabia generates USD 5 billion annually. Saudi Arabia is a major food importer,\u201d he said, highlighting an 18% increase in the sector\u2019s imports over the past three years. Leading imported foods in Saudi Arabia are rice, chicken meat, wheat, food ingredients, sugar, corn, cheese and cream cheese, cakes, cookies and pasta, milk and cream, and malt.<\/p>\n\n\n\n

Saudi Food Show<\/strong><\/h2>\n\n\n\n

ApexBrasil organizes Brazil\u2019s participation in the Saudi Food Show and shared some information about the Brazilian presence with the webinar audience. According to the presentation by analyst Danielle Freire, the group set to participate is already confirmed. The previous edition of the Saudi Food Show attracted over 40,000 visitors from 101 countries and 1,000 exhibitors. \u201cWe\u2019ve noticed a higher demand from companies wanting to participate in the fair and more buyers seeking this event to find producers,\u201d she said, highlighting the positive indicators of the fair, despite it being relatively new.<\/p>\n\n\n\n

The webinar was opened by the Director of Institutional Relations at the ABCC, Fernanda Baltazar, and the Coordinator of Agribusiness at ApexBrasil, Paula Soares, who encouraged companies to participate in the mission. The Head of ApexBrasil\u2019s International Office in Dubai, Tatiana Riera, also spoke at the online event, giving a presentation on the agency\u2019s work and how it can assist Brazilian companies in entering the international market. The presentation and moderation of the webinar were led by the Internationalization Projects Analyst at the ABCC, Mariana Nunes dos Santos.<\/p>\n\n\n\n

Quick facts:<\/strong><\/h3>\n\n\n\n

Trade mission \u2013 Saudi Arabia
Organized by the Halal do Brasil project<\/a>
From May 11 to 16, 2025
Registration and information: comercial@ccab.org.br<\/p>\n\n\n\n

Read more:
Brazilian halal project firms enter 9 new markets<\/a><\/p>\n\n\n\n

Translated by Guilherme Miranda<\/strong>
<\/a><\/p>\n

\u00a9Fayez Nureldine\/AFP<\/div>
Screenshot\/Zoom<\/div>
Reprodu\u00e7\u00e3o\/Zoom<\/div>","protected":false},"excerpt":{"rendered":"

The Arab-Brazilian Chamber and ApexBrasil are organizing a business trip to Saudi Arabia aiming to explore the halal market during the period of the Saudi Food Show. Registration is now open.<\/p>\n","protected":false},"author":1455,"featured_media":383181,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[46537],"tags":[7170,9550,38735,13926,9595,49504,37735],"class_list":{"0":"post-383175","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-arab-brazilian-chamber","8":"tag-fairs","9":"tag-halal-en","10":"tag-halal-do-brasil-en-2","11":"tag-mission-en","12":"tag-saudi-arabia-en","13":"tag-saudi-food-expo-2","14":"tag-trade-missions"},"wps_subtitle":"The Arab-Brazilian Chamber and ApexBrasil are organizing a business trip to Saudi Arabia aiming to explore the halal market during the period of the Saudi Food Show. Registration is now open.","_links":{"self":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/383175","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/users\/1455"}],"replies":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/comments?post=383175"}],"version-history":[{"count":0,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/383175\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media\/383181"}],"wp:attachment":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media?parent=383175"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/categories?post=383175"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/tags?post=383175"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}