S\u00e3o Paulo \u2013 The pleasure of eating cashew nut was born in him. The predilection drove agronomist Paulo Rog\u00e9rio de Carvalho to dedicate his life to this type of food. In 2002, it drove him to establish Caju Cardeal (cashew nut cardinal), a company that makes products using cashew nut as its raw material, in Pacajus, in the state of Cear\u00e1 (50 kilometres away from the state capital, Fortaleza). Products include salted and roasted cashew nuts, biscuits and pastes, among other items. From now on, the company\u2019s growth will depend on foreign sales, which should start with Spain and the United Kingdom, over the next few months. Aside from the European clients, two Arab countries are being aimed at as gateways into the Middle East: the Emirates and Lebanon. <\/p>\n
According to Carvalho, Caju Cardeal is part of the Industrial Exporter Extension Program (Peiex), backed by the Brazilian Export Promotion Agency (Apex-Brazil) and the government of Cear\u00e1, among other organizations. \u201cWe are ready to export,\u201d says the entrepreneur. \u201cAnd we will start soon, with contacts established with the program\u2019s support in Spain and the United Kingdom,\u201d he claims.<\/p>\n
It was through the guidance of the Peiex that Carvalho decided that next, he will invest in the Emirates and Lebanon. \u201cWe are aware that the Emirates are purchasing cashew nut in increasing volumes, as is Lebanon,\u201d he says. \u201cThese are two strong potential clients.\u201d <\/p>\n
Presently, Caju Cardeal\u2019s flagship product is roasted or caramelized cashew nuts. Products that should gain strength over the next few years include cashew nut paste (traditional and with chocolate), biscuits (a sort of cookie) and two releases forecasted for this year: crunchy sweet and little pies. \u201cThe sweet is our version of p\u00e9 de moleque (a traditional Brazilian sweet made from peanuts), only with cashew nut instead of peanut,\u201d explains Carvalho. \u201cThe little lies are open biscuits with cashew paste,\u201d he says. <\/p>\n
The ambassadors of cashew nut in Pacajus process 250 tonnes of the fruit per year, and in Brazil they sell mostly to the states of Esp\u00edrito Santo, Goi\u00e1s and Santa Catarina, as well as Cear\u00e1 itself. \u201cThe cashew nut is among the most widely consumed nuts in the world, so we have lots of room to grow,\u201d explains Carvalho. <\/p>\n
The entrepreneur\u2019s love story with the cashew nut started in college. \u201cI used to be the assistant to a professor who did research on it,\u201d says Carvalho. \u201cAnd I went on researching it in my postgraduate work.\u201d His studies in the field led to an invitation to work, in Mozambique, for a Portuguese group that processes cashew nut in that country. \u201cI lived in Africa for seven years,\u201d says the businessman. \u201cAnd then, out of that experience grew the idea of investing in the segment by opening my own business,\u201d he recounts. <\/p>\n
Decision made, the name chosen for the company also had to pay tribute to the most famous nut in Brazil. \u201cThe cardinals always represent the elite,\u201d claims Carvalho. \u201cThat is why we are Caju Cardeal (Cashew Nut Cardinal),\u201d he explains. <\/p>\n
Contact <\/b>
Caju Cardeal
Telephone: (+55 85) 3348-1972
http:\/\/cajucardeal.com<\/p>\n
*Translated by Gabriel Pomerancblum<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"
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