{"id":384326,"date":"2025-03-18T11:44:49","date_gmt":"2025-03-18T14:44:49","guid":{"rendered":"https:\/\/anba.com.br\/?p=384326"},"modified":"2025-03-18T11:44:56","modified_gmt":"2025-03-18T14:44:56","slug":"brazil-2nd-largest-air-conditioning-manufacturer","status":"publish","type":"post","link":"https:\/\/anba.com.br\/en\/brazil-2nd-largest-air-conditioning-manufacturer\/","title":{"rendered":"Brazil 2nd-largest air-conditioning manufacturer"},"content":{"rendered":"\n<p>Bras\u00edlia \u2013 Frequent <strong>heatwaves<\/strong>, along with economic growth, employment increase, and rising incomes, drove a 29% increase in the <strong>electronics industry<\/strong> in 2024 compared to the previous year. A total of 117.7 million units of products, including refrigerators, televisions, fans, and water filters, were sold, according to data from the National Association of Manufacturers of Electrical and Electronic Products (Eletros) released Monday (17).<\/p>\n\n\n\n<p>The standout performer was <strong>air conditioning<\/strong>, which reached a record 5.9 million units manufactured, marking a 38% increase from 2023 to 2024. This surge propelled Brazil from fifth to second place among the world\u2019s largest manufacturers of the product, trailing only China.<\/p>\n\n\n\n<p>\u201cWe\u2019ve seen increased job creation, better inflation control in the first half of last year, and a reduction in interest rates for part of the year, all of which made it easier to purchase our products, which are typically paid in installments that must fit within people\u2019s budgets. Another key factor was the weather. The rising temperatures have led people to seek comfort, convenience, and well-being,\u201d said Jorge Nascimento, president of Eletros, following a meeting with President Luiz In\u00e1cio Lula da Silva and ministers at the Planalto presidential palace.<\/p>\n\n\n\n<p>For the brown goods sector, which includes <strong>televisions<\/strong>, production reached its highest level in the past decade and the second highest in history, with 13.5 million units sold, a 22% increase compared to 2023. In the white goods sector, which encompasses refrigerators, stoves, and washing machines, the Brazilian industry saw a 17% growth in 2024, with an additional 15.6 million units sold compared to the previous year.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>In 2025<\/strong><\/h2>\n\n\n\n<p>During the meeting, industry leaders presented key figures from the household appliance sector and called for a return to an economic environment similar to last year\u2019s.<\/p>\n\n\n\n<p>\u201cIt\u2019s crucial to maintain a prosperous economic environment\u2014this includes fiscal adjustment, inflation control, and managing benchmark interest rates. If these are handled with the same care as in the first half of last year, we expect to at least match 2024\u2019s figures, and in a more optimistic scenario, achieve 10% growth,\u201d estimated Nascimento from Eletros, which represents 36 companies employing approximately 200,000 workers and accounting for 3% of the national industry\u2019s gross domestic product.<\/p>\n\n\n\n<p><em>Read more<\/em>:<br><a href=\"https:\/\/anba.com.br\/en\/brazil-confirms-zero-tariff-on-imported-foods\/\">Brazil confirms zero tariff on imported foods<\/a><\/p>\n<div class=\"credits-overlay\" data-target=\".wp-image-384323\">Ag\u00eancia Brasil<\/div>","protected":false},"excerpt":{"rendered":"<p>The country reached a record 5.9 million air-conditioning units manufactured, which propelled it to second place among the world\u2019s largest manufacturers of the product, trailing only China.<\/p>\n","protected":false},"author":2315,"featured_media":384323,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[107],"tags":[52677,9534,52678,9590,52679],"class_list":{"0":"post-384326","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-opportunities","8":"tag-air-conditioning","9":"tag-brazil-en","10":"tag-eletros-2","11":"tag-industry-en","12":"tag-jorge-nascimento-2"},"wps_subtitle":"The country reached a record 5.9 million air-conditioning units manufactured, which propelled it to second place among the world\u2019s largest manufacturers of the product, trailing only China.","_links":{"self":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/384326","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/users\/2315"}],"replies":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/comments?post=384326"}],"version-history":[{"count":0,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/384326\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media\/384323"}],"wp:attachment":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media?parent=384326"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/categories?post=384326"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/tags?post=384326"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}