S\u00e3o Paulo \u2013 Embroidery by the businesswoman Ethel Whitehurst has been successful overseas way before the opening of its store Yamor de Ethel, in Fortaleza, the capital of the state of Cear\u00e1, in 1982. This is so because a client from the home-sewing days had already taken the women\u2019s blouses that she made to sell in the United States, in a process of internationalization of laces from Cear\u00e1 that continues to grow until this day. In this respect, the conquering of the Arab market is one of the main objectives from now on. <\/p>\n
Yamor de Ethel manufactures and sells, at a store on Monsenhor Tabosa street, in the beach of Iracema, Fortaleza, crib linen, children\u2019s wear and bed, bath and linen items. By the end of the year, the manufacturing of blouses for women will be resumed. \u201cWe do a delicate, romantic work with bilro lace and the richelieu and labyrinth varieties of embroidery, among others,\u201d explains Ethel. <\/p>\n
The care with the items led the brand to arrive at countries such as the United States, France, Italy, Panama and Uruguay. \u201cWe export 20% of our output,\u201d she says. The items are elaborated based on the characteristics of each market. \u201cFor France, for instance, everything needs to be clean,\u201d she claims. \u201cFor Panama, we use finishes including pearls and brilliance here and there,\u201d explains Ethel. \u201cWe are aware that among Arab clients, the preference is for this type of detail as well.\u201d <\/p>\n
Speaking of Arabs, the businesswoman has \u201ckeen interest\u201d in selling to those countries. \u201cA friend of mine who is of Arab origin and lives here in Fortaleza wants to help me in this respect,\u201d she says. \u201cNot to mention the buyers S\u00e3o Paulo who are of Arab descent,\u201d says Ethel.
The top-selling items by Yamor de Ethel overseas are baptismal gowns and crib linen. \u201cIn terms of baptismal gowns, the most successful ones are exactly the older, retro-style models,\u201d she says. <\/p>\n
According to the entrepreneur, the secret to domestic and foreign success is just that: paying attention to what pleases customers the most. \u201cWhen I started out, more than 30 years ago, there was no Sebrae (the Brazilian Micro and Small Business Support Service) or consultants to give me guidance,\u201d claims Ethel. \u201cI just followed the market, I would do what the customers asked and I would keep an eye out,\u201d she says. \u201cThat is how I grew.\u201d Not to mention the care with the items. \u201cThe standard is the same for what is sold in Brazil and what gets shipped abroad,\u201d she claims. \u201cSome items take up to 60 days to be finished, but our work is recognized,\u201d says the high-end embroiderer, who works hard for this recognition to grow even further in coming years. <\/p>\n
Contact:
Yamor de Ethel
Telephones: (+55 85) 3223-0361\/3219-2492
http:\/\/www.ethelwhitehurst.com.br\/index.htm<\/p>\n
*Translated by Gabriel Pomerancblum<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"
Textile mill based in Cear\u00e1 exports children\u2019s wear and bed, bath and linen items featuring typical local embroidery. Items are already sold to the United States, France, Italy, Panama and Uruguay.<\/p>\n","protected":false},"author":2314,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[91],"tags":[],"class_list":{"0":"post-38559","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-economy"},"wps_subtitle":"Textile mill based in Cear\u00e1 exports children\u2019s wear and bed, bath and linen items featuring typical local embroidery. Items are already sold to the United States, France, Italy, Panama and Uruguay.","_links":{"self":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/38559","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/users\/2314"}],"replies":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/comments?post=38559"}],"version-history":[{"count":0,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/38559\/revisions"}],"wp:attachment":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media?parent=38559"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/categories?post=38559"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/tags?post=38559"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}