{"id":385622,"date":"2025-04-08T15:27:47","date_gmt":"2025-04-08T18:27:47","guid":{"rendered":"https:\/\/anba.com.br\/?p=385622"},"modified":"2025-04-08T15:35:26","modified_gmt":"2025-04-08T18:35:26","slug":"anuga-fair-opens-in-sao-paulo-with-arab-presence","status":"publish","type":"post","link":"https:\/\/anba.com.br\/en\/anuga-fair-opens-in-sao-paulo-with-arab-presence\/","title":{"rendered":"Anuga fair opens in S\u00e3o Paulo with Arab presence"},"content":{"rendered":"\n

S\u00e3o Paulo \u2013 The Anuga Select Brazil food fair was kicked off on Tuesday (8) at the Distrito Anhembi in S\u00e3o Paulo, highlighting the scale of the Brazilian food industry and the Latin American giant\u2019s consumer market. The latter is particularly attractive to foreign suppliers in the sector, including Arab countries, which are participating as exhibitors.<\/p>\n\n\n

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\"William
William Atui, from the Arab-Brazilian Chamber, and Saudis at the opening of the exhibition<\/figcaption><\/figure>\n<\/div>\n\n\n

The Arab participation takes place in two spaces organized by the Arab-Brazilian Chamber of Commerce<\/strong> (ABCC<\/a>), featuring companies from Palestine and Saudi Arabia specializing in dates and olive oils. The fair also includes individual stands from companies representing at least two Arab countries, Egypt and Tunisia, and hosts the Halal Zone, a space where Brazilian certifier FAMBRAS Halal provides information about the halal product market\u2014products made in accordance with Muslim requirements.<\/p>\n\n\n\n

At the opening of the exhibition, leaders in the food sector made it clear that Brazil aims to grow as a supplier of processed foods, which generate a greater value for the producing country compared to commodities. \u201cBrazil\u2019s always been recognized as the world\u2019s breadbasket, and a few years ago, we started betting that the Brazilian industry should also become the world\u2019s supermarket,\u201d said Jo\u00e3o Dornellas, president of the Brazilian Association of the Food Industry (ABIA), during the opening ceremony.<\/p>\n\n\n

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\"Jo\u00e3o
Jo\u00e3o Dornellas spoke about the size of the Brazilian food industry<\/figcaption><\/figure>\n<\/div>\n\n\n

De acordo com Dornellas, o Brasil \u00e9 j\u00e1 desde o ano de 2022 o maior exportador de alimentos industrializados do planeta. O Pa\u00eds tem 41 mil ind\u00fastrias de alimentos e bebidas, que geram mais de 2 milh\u00f5es de empregos. Esse segmento produz 283 milh\u00f5es de toneladas de alimentos por ano, das quais 73% s\u00e3o destinadas para atender o mercado interno e 27% v\u00e3o para a exporta\u00e7\u00e3o, chegando aos consumidores da \u00c1sia, Uni\u00e3o Europeia e Liga \u00c1rabe, entre outros, segundo Dornellas.<\/p>\n\n\n\n

A abertura foi feita por Beni Piatetzky, diretor-geral da Koelnmesse Brasil, que o fez falando dos investimentos previstos para o setor de alimentos no Pa\u00eds, de R$ 120 bilh\u00f5es at\u00e9 2026, como um demonstrativo do bom momento do setor. Ele disse que o cen\u00e1rio favor\u00e1vel, sustentado pelo faturamento de R$ 1,2 trilh\u00e3o do setor no Pa\u00eds leva o evento (feira Anuga Select Brazil) para um patamar ideal de apresenta\u00e7\u00e3o de novos produtos tanto por marcas nacionais como estrangeiras.<\/p>\n\n\n\n

De olho nisso, a participa\u00e7\u00e3o \u00e1rabe se d\u00e1 em segmentos em que a ind\u00fastria brasileira n\u00e3o \u00e9 autossuficiente e em que o mercado nacional \u00e9 importador. \u00c9 o caso dos azeites, que o Brasil tem produ\u00e7\u00e3o incipiente, apesar de crescente, mas \u00e9 grande importador. No caso das t\u00e2maras, a introdu\u00e7\u00e3o do consumo no Brasil \u00e9 recente, mas h\u00e1 um grande esfor\u00e7o de companhias do Oriente M\u00e9dio para ampliar as compras dos brasileiros, a partir do apelo fitness, e fazer suas marcas crescerem. A Anuga Select Brazil deste ano tem 20 pavilh\u00f5es nacionais e 17 internacionais, contando com a presen\u00e7a de 38 pa\u00edses entre os expositores.<\/p>\n\n\n

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\"Mourad
Mourad and Dib: Arab-Brazilian Chamber organizes Saudi and Palestinian participation<\/figcaption><\/figure>\n<\/div>\n\n\n

ABCC President William Adib Dib Jr. visited Anuga accompanied by International Relations Vice President & Secretary-General Mohamad Mourad. The president expressed satisfaction with the activity observed at the exhibition and optimism about the increasing Arab presence at trade fairs in Brazil. He also noted that this is a favorable moment for olive oil, a product showcased by Arab exhibitors at Anuga, due to the import tax exemption granted by the Brazilian government to control product prices in Brazil.<\/p>\n\n\n\n

Dib also believes that the presence of Arab companies at Brazilian trade fairs is essential to showcase that Arab countries have much more to offer than just oil. \u201cWe want to highlight the diversity of the Arab world and how trade between Brazil and the region can expand significantly,\u201d he said, encouraging Arab companies to use these fairs as a gateway beyond the Brazilian market. \u201cBrazil is the entry point to Latin America,\u201d he told ANBA.<\/p>\n\n\n\n

Opening<\/strong><\/h2>\n\n\n
\n
\"Palestinian
Palestinian ambassador to Brazil (R) attended the opening<\/figcaption><\/figure>\n<\/div>\n\n\n

Some of the Arab countries participating in the fair were represented at the opening ceremony of Anuga Select Brazil, including the Palestinian ambassador to Brazil, Ibrahim Alzeben, who is also the dean of the Council of Arab Ambassadors in Brazil; authorities from Saudi Arabia\u2019s Unaizah Chamber of Commerce and Industry; and leaders and executives from FAMBRAS Halal and the ABCC, the latter represented by its board member William Atui, institutional relations director Fernanda Baltazar, and institutional relations advisor Bassel Abou Latif.<\/p>\n\n\n\n

Speaking at the ceremony, in addition to the mentioned representatives from ABIA and Koelnmesse Brasil, were other leaders from private sector associations and representatives from state and federal governments, including the governor of Rond\u00f4nia, Marco Rocha. Koelnmesse Brasil is the event\u2019s organizer and a subsidiary of Koelnmesse GmbH.<\/p>\n\n\n\n

Read more<\/em>:
Anuga Select Brazil to host Saudis, Palestinians<\/a><\/p>\n\n\n\n

Translated by Guilherme Miranda<\/strong>
<\/a><\/p>\n

Arab-Brazilian Chamber<\/div>
Isaura Daniel\/ANBA<\/div>
Isaura Daniel\/ANBA<\/div>
Marcelo Brammer\/ Arab-Brazilian Chamber<\/div>
Isaura Daniel\/ANBA<\/div>","protected":false},"excerpt":{"rendered":"

The exhibition kicked off on Tuesday (8), showcasing the strength of Brazil\u2019s food industry and the country\u2019s growth plan as a supplier of processed goods, not just commodities. Arabs from countries like Palestine and Saudi Arabia are exhibiting in sectors where Brazil is not self-sufficient: dates and olive oils.<\/p>\n","protected":false},"author":1455,"featured_media":385596,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[46537],"tags":[26662,6687,38979,52818,48478,9583,2561,4639,2092,30691,17011],"class_list":{"0":"post-385622","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-arab-brazilian-chamber","8":"tag-alimentos-en-2","9":"tag-anuga","10":"tag-anuga-3-en","11":"tag-anuga-select-brazil-2","12":"tag-arab-brazilian-chamber-of-commerce-2","13":"tag-arabs-en","14":"tag-beverages","15":"tag-camara-arabe-en","16":"tag-fair","17":"tag-feira-en-2","18":"tag-foods"},"wps_subtitle":"The exhibition kicked off on Tuesday (8), showcasing the strength of Brazil\u2019s food industry and the country\u2019s growth plan as a supplier of processed goods, not just commodities. Arabs from countries like Palestine and Saudi Arabia are exhibiting in sectors where Brazil is not self-sufficient: dates and olive oils.","_links":{"self":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/385622","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/users\/1455"}],"replies":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/comments?post=385622"}],"version-history":[{"count":0,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/385622\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media\/385596"}],"wp:attachment":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media?parent=385622"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/categories?post=385622"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/tags?post=385622"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}