{"id":385727,"date":"2025-04-09T14:00:00","date_gmt":"2025-04-09T17:00:00","guid":{"rendered":"https:\/\/anba.com.br\/?p=385727"},"modified":"2025-04-09T11:41:30","modified_gmt":"2025-04-09T14:41:30","slug":"tunisian-brand-prepares-to-enter-brazil","status":"publish","type":"post","link":"https:\/\/anba.com.br\/en\/tunisian-brand-prepares-to-enter-brazil\/","title":{"rendered":"Tunisian brand prepares to enter Brazil"},"content":{"rendered":"\n<p>S\u00e3o Paulo \u2013 By relying on the ancestral tradition of production and manual harvesting, Tunisian olive oil manufacturer <a href=\"https:\/\/cureallandmore.com\/\" target=\"_blank\" rel=\"noopener\">Cure All &amp; More<\/a> aims to carve out its space in the Brazilian market. General Director Yassine Trabelsi and his two brothers, Marketing and Sales Director Saif Elislam Trabelsi, and Accounts Manager Bilel Trabelsi, are attending the Anuga Select Brazil fair in S\u00e3o Paulo from April 8 to 10 to showcase the unique qualities of their two olive oil brands compared to the competition.<\/p>\n\n\n\n<p>\u201cWe don\u2019t use machinery or pesticides, and we keep the trees 12 meters apart to preserve the soil\u2019s qualities. We don\u2019t aim for the intensity that Europeans pursue. It\u2019s not an intensive production,\u201d says Yassine.<\/p>\n\n\n\n<p>What brings them to Brazil, Yassine says, is the country\u2019s olive oil consumption boom, which creates opportunities for new players in this market dominated by European suppliers. \u201cIt\u2019s not just for this reason, but also because Mediterranean recipes, which use olive oil in their preparation, are widely popular in Brazil,\u201d adds the executive.<\/p>\n\n\n\n<p>The company\u2019s harvest takes place between October and January\u2014winter in Tunisia\u2014, a crucial period for ensuring high-quality oil extraction. Annual yields range from 1,000 to 1,500 tons, all of which are destined for export.<\/p>\n\n\n\n<p>For the Brazilian market, Cure All &amp; More is introducing its two brands\u2014the one that shares the company\u2019s name and Oro de Cartago, both also available in organic varieties. According to Yassine, the two brands share similar characteristics and flavors, serving as a tribute to the ancestral olive oil production techniques.<\/p>\n\n\n\n<p>He says that he has received \u201cpositive feedback\u201d from those who have tasted the product and that if orders arise, he can quickly export to Brazil. Although the company has not yet started selling in the country, the laboratory that analyzes its olive oil is certified by Brazil\u2019s Ministry of Agriculture and Livestock, which would streamline the authorization process for selling to Brazilian customers. He also mentions that Brazil serves as the company\u2019s gateway to a new market: South America.<\/p>\n\n\n\n<p><em>Read more<\/em>:<br><a href=\"https:\/\/anba.com.br\/en\/tunisia-boosts-global-olive-oil-production\/\">Tunisia boosts global olive oil production<\/a><\/p>\n\n\n\n<p><strong>Translated by Guilherme Miranda<\/strong><\/p>\n<div class=\"credits-overlay\" data-target=\".wp-image-385733\">Marcos Carrieri\/ANBA<\/div>","protected":false},"excerpt":{"rendered":"<p>The North African family-owned company showcases its olive oils at the Anuga Select Brazil trade fair, aiming to compete with top European suppliers in the Brazilina market.<\/p>\n","protected":false},"author":2317,"featured_media":385733,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[107],"tags":[38979,6687,52818,31526,52883,9857,28491],"class_list":{"0":"post-385727","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-opportunities","8":"tag-anuga-3-en","9":"tag-anuga","10":"tag-anuga-select-brazil-2","11":"tag-azeite-en-2","12":"tag-cure-all-more-2","13":"tag-olive-oil-en","14":"tag-tunisia-en-3"},"wps_subtitle":"The North African family-owned company showcases its olive oils at the Anuga Select Brazil trade fair, aiming to compete with top European suppliers in the Brazilina market.","_links":{"self":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/385727","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/users\/2317"}],"replies":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/comments?post=385727"}],"version-history":[{"count":0,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/385727\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media\/385733"}],"wp:attachment":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media?parent=385727"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/categories?post=385727"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/tags?post=385727"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}