{"id":385836,"date":"2025-04-10T15:48:58","date_gmt":"2025-04-10T18:48:58","guid":{"rendered":"https:\/\/anba.com.br\/?p=385836"},"modified":"2025-04-10T15:49:00","modified_gmt":"2025-04-10T18:49:00","slug":"brazils-anuga-saw-its-largest-arab-participation","status":"publish","type":"post","link":"https:\/\/anba.com.br\/en\/brazils-anuga-saw-its-largest-arab-participation\/","title":{"rendered":"Brazil\u2019s Anuga saw its largest Arab participation"},"content":{"rendered":"\n

S\u00e3o Paulo \u2013 Anuga Select Brazil<\/a>, the food and beverage trade fair concluding on Thursday (10) in S\u00e3o Paulo, saw the largest presence of Arab countries in its current edition, according to Beni Piatetzky, General Director of Koelnmesse Brasil, the event\u2019s organizer. The executive believes there is room to further increase their participation in 2026. \u201cBrazil is still a very open market for business, with plenty of opportunities, and we can grow even more,\u201d he said.<\/p>\n\n\n\n

Arab companies from Palestine, Saudi Arabia, Egypt, Tunisia, Jordan, and the United Arab Emirates exhibited at Anuga Select Brazil, offering products such as dates, olive oils, chocolates, and spices. Some of them showcased their goods in the two pavilions organized by the Arab-Brazilian Chamber of Commerce<\/strong> (ABCC<\/a>)\u2014one Saudi and one Palestinian\u2014while others participated independently. Additionally, FAMBRAS Halal, a certifier of halal products and services tailored for Muslim consumers, also had a booth at the fair.<\/p>\n\n\n

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\"Mourad
Mourad (4th from the L) among Arabs and Brazilians<\/figcaption><\/figure>\n<\/div>\n\n\n

Confirming Piatetzky\u2019s predisposition, ABCC International Relations Vice President & Secretary-General Mohamad Mourad said the institution plans to increase the participation of Arab exhibitors at the 2026 edition of Anuga. \u201cEvery participation in a trade fair is a beginning, a first step. Next year, they\u2019ll return with even more market knowledge, greater volume, and strength. And the idea is to also organize pavilions for other Arab countries, such as Lebanon,\u201d said the vice president.<\/p>\n\n\n\n

Piatetzky sees the Arab presence as the result of multiple initiatives. In addition to the entrepreneurs\u2019 own willingness to attend, he highlights the efforts of the fair\u2019s representatives in Arab countries, the collaboration with the ABCC and FAMBRAS Halal, and word-of-mouth among participants who achieved good results and other companies. \u201cThe Anuga name is very strong,\u201d he says. The fair\u2019s brand is international, as it is held in multiple countries, with the German edition being considered the world\u2019s largest food and beverage event.<\/p>\n\n\n

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\"Ahmad
Ahmad Ayobi: Dates and olive oil deals<\/figcaption><\/figure>\n<\/div>\n\n\n

At the Palestinian pavilion, one of the participants was Emirates Delights Food, which operates in Palestine, the UAE, and Jordan. By Thursday morning, the company had closed two deals of olive oils and dates\u2014the latter in their natural form, stuffed, and covered in chocolate. However, according to information provided to ANBA by manager Ahmad Ayobi, contractual procedures were still pending for the deals to be fully finalized.<\/p>\n\n\n\n

Mourad sees the Arab participation in Anuga as a gateway for introducing new regional products into the Brazilian market. \u201cThese are products that didn\u2019t reach here before. Although we already import dates from Arab countries, we don\u2019t import them from Palestine. From Saudi Arabia, if we do import, it\u2019s in small quantities,\u201d he says. On the other hand, he believes this creates more options for Brazilian consumers, offering high-quality dates of different varieties. \u201cIt\u2019s an opportunity to taste new products from Arab countries that hadn\u2019t yet exported to Brazil,\u201d he adds.<\/p>\n\n\n\n

Commenting on the opportunities for Arab companies to sell products beyond dates and olive oil in Brazil, the general director of Koelnmesse Brasil highlights that the Brazilian market is open. Despite being a country that produces everything, its diversity and large population make it a potential buyer for all kinds of products. \u201cBrazil is a completely open field for imports,\u201d he says, though he advises Arab exporters to view the country as a medium- to long-term market.<\/p>\n\n\n\n

According to Piatetzky, Brazil has 90,000 supermarkets, and 28 million people visit these establishments daily to shop. \u201cSo, when you tell an Arab country that you have 28 million consumers per day, the potential is almost limitless,\u201d he says. Moreover, unlike most countries where the supermarket sector is dominated by large corporations, around 65% of supermarkets in Brazil belong to small chains. \u201cAn Arab entrepreneur can come and find a small network of 10 stores in Paran\u00e1 [state] to sell to. This makes it easier to start the process,\u201d he explains.<\/p>\n\n\n\n

Turnover<\/strong><\/h2>\n\n\n\n

This edition of Anuga Select Brazil, held at the Anhembi District, featured 20 national pavilions and 17 international ones, with exhibitors from 38 countries. Speaking to ANBA on the morning of the third day of the fair, before final attendance numbers were confirmed, Piatetzky estimated participation would surpass 16,000 visitors. \u201cBut this number doesn\u2019t quite reflect what we achieved, which is quality,\u201d he said, highlighting initiatives that bring qualified visitors to the event, such as business matchmaking sessions between invited buyers and exhibitors.<\/p>\n\n\n\n

Read more<\/em>:
Anuga fair opens in S\u00e3o Paulo with Arab presence<\/a><\/p>\n\n\n\n

Translated by Guilherme Miranda<\/strong><\/p>\n

Isaura Daniel\/ANBA<\/div>
Marcelo Brammer\/Arab-Brazilian Chamber<\/div>
Isaura Daniel\/ANBA<\/div>","protected":false},"excerpt":{"rendered":"

The food and beverage trade fair featured exhibitors from at least six Arab countries, some of them in pavilions organized by the Arab-Brazilian Chamber. Beni Piatetzky, general director of Koelnmesse Brazil, believes there is room to increase the region\u2019s participation.<\/p>\n","protected":false},"author":1455,"featured_media":385813,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[46537],"tags":[38979,52899,52900,2561,7170,30691,52901],"class_list":{"0":"post-385836","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-arab-brazilian-chamber","8":"tag-anuga-3-en","9":"tag-anuga-brazil-select","10":"tag-beni-piatetzky-2","11":"tag-beverages","12":"tag-fairs","13":"tag-feira-en-2","14":"tag-koelnmesse-brasil-2"},"wps_subtitle":"The food and beverage trade fair featured exhibitors from at least six Arab countries, some of them in pavilions organized by the Arab-Brazilian Chamber. Beni Piatetzky, general director of Koelnmesse Brazil, believes there is room to increase the region\u2019s participation.","_links":{"self":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/385836","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/users\/1455"}],"replies":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/comments?post=385836"}],"version-history":[{"count":0,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/385836\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media\/385813"}],"wp:attachment":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media?parent=385836"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/categories?post=385836"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/tags?post=385836"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}