{"id":386301,"date":"2025-04-17T10:11:30","date_gmt":"2025-04-17T13:11:30","guid":{"rendered":"https:\/\/anba.com.br\/?p=386301"},"modified":"2025-04-17T10:11:32","modified_gmt":"2025-04-17T13:11:32","slug":"morocco-as-inspiration-for-fashion","status":"publish","type":"post","link":"https:\/\/anba.com.br\/en\/morocco-as-inspiration-for-fashion\/","title":{"rendered":"Morocco as inspiration for fashion"},"content":{"rendered":"\n

S\u00e3o Paulo \u2013 Drawing from the well of Morocco\u2019s ancient culture while discussing fashion, business, human behavior, and the dynamics of contemporary culture\u2014this is the core purpose of Fashion Meeting Morocco. The event is organized by fashion brand strategist, mentor, and curator Daniela Dornellas and will take place from May 19 to 24. This is the third edition held in Morocco, though the Fashion Meeting also takes place in Milan, Paris, New York, and Tokyo\u2014traditional fashion capitals of the world.<\/p>\n\n\n

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\"Handmade
Handmade is one of the highlights of the trip to Morocco<\/figcaption><\/figure>\n<\/div>\n\n\n

The desire to organize a Moroccan edition had been nurtured for years, and when Dornellas finally secured her first group, the pandemic hit, and the project was postponed. \u201cNow we\u2019re heading into the third season of a journey to a destination that was thoroughly studied and researched for over five years, during which I delved into its cultural richness and its connection to fashion,\u201d explains Dornellas. \u201cThe elements of Morocco\u2019s cultural wealth have served as inspiration\u2014from the development of entire collections to color palettes\u2014for designers and creatives all around the world.\u201d<\/p>\n\n\n\n

According to Dornellas, handmade is one of the highlights of the trip, as Moroccan techniques and artisanal processes are highly relevant on a global scale. \u201cAnother strong trend, not exclusive to fashion and increasingly expanding, is Art Deco with Moorish and Berber influence,\u201d explains the project\u2019s creator.<\/p>\n\n\n

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\"Immersion
Immersion in local culture and tradition<\/figcaption><\/figure>\n<\/div>\n\n\n

The Fashion Meeting groups are made up of a maximum of 12 participants to allow for a deeper exchange of knowledge among the attendees and to ensure that everyone can fully experience the journey. And although Dornellas\u2019s company is rooted in the fashion industry, professionals from related fields also take part, such as communicators, researchers, architects, and interior designers.<\/p>\n\n\n\n

In the end, all the learning becomes experience and edge in each participant’s professional journey. \u201cIt’s not about fashion\u2014it\u2019s about a broad market, about understanding the global consumer and culture.\u201d<\/p>\n\n\n\n

Each destination has its own pricing and project cycle, different from one another. The programs are based on technical visits where knowledge and experience are consolidated in practice. With a carefully curated approach, Dornellas presents Morocco, from its culture to the creative market, ancient techniques, major case studies, and the influence of all this on the global market.<\/p>\n\n\n\n

Although the Arab country is not a fashion mecca like Milan, Paris, and New York, it has long been a source of inspiration for fashion professionals. \u201cIn 1980, Yves Saint Laurent (born in Algeria) acquired his property in Morocco, where he developed collections and paintings. He took inspiration from the country for numerous collections. The renowned Majorelle Garden and the YVES SAINT LAURENT Museum, which we visited in Marrakech, are a testament to his \u2018Moroccan passion\u2019 and provide a rich source of research,\u201d says Dornellas. \u201cMorocco became an inexhaustible source of inspiration for the designer to create his collections, which became dominated by color.\u201d<\/p>\n\n\n\n

Fashion Meeting<\/h2>\n\n\n
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\"Dornellas
Dornellas is a strategist, mentor, and curator<\/figcaption><\/figure>\n<\/div>\n\n\n

For over 20 years, Daniela Dornellas has created her company, Fashion Meeting, which she describes as \u201ca hub of knowledge and experiences\u201d for the creation and acceleration of brands, professionals, and players in the fashion market. Every year, the company organizes the Fashion Meeting Festival, featuring lectures and presentations from professionals in the fashion industry. The latest event took place in April at JK Iguatemi, a shopping mall in S\u00e3o Paulo, with over 4,000 people in attendance. The next one will be held on October 29 and 30.<\/p>\n\n\n\n

Dornellas also works as a consultant and mentor on special projects for major brands such as Gloria Coelho, Amir Slama, Martha Medeiros, Ellus, C&A, Patricia Bonaldi, and Priscilla Whitaker, in addition to strategically guiding over 50 new fashion brands in Brazil. She also curates fashion content.<\/p>\n\n\n\n

Go ahead:
@fashionmeeting<\/a> 
@danieladornellas<\/a>
Fashion Meeting<\/a> website<\/p>\n\n\n\n

Report by D\u00e9bora Rubin, in collaboration with ANBA<\/strong><\/p>\n\n\n\n

Read more:
<\/em>Techwear brand Insider aims to grow in Arab world<\/a><\/p>\n\n\n\n

Translated by Guilherme Miranda<\/strong><\/p>\n

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