{"id":387585,"date":"2025-05-12T17:38:43","date_gmt":"2025-05-12T20:38:43","guid":{"rendered":"https:\/\/anba.com.br\/?p=387585"},"modified":"2025-05-12T19:38:53","modified_gmt":"2025-05-12T22:38:53","slug":"tunisia-investing-in-business-with-brazil","status":"publish","type":"post","link":"https:\/\/anba.com.br\/en\/tunisia-investing-in-business-with-brazil\/","title":{"rendered":"Tunisia investing in business with Brazil"},"content":{"rendered":"\n<p>S\u00e3o Paulo \u2013 The Ambassador of Tunisia to Bras\u00edlia, Nabil Lakhal, said on Monday (12) in S\u00e3o Paulo that his country is betting on increasing business with Brazil in the medium and long term. He plans to strengthen the diplomatic mission in Brazil to establish more relations with the country, in addition to investing in trade shows in Brazil, such as retail sector fair <a href=\"https:\/\/apasshow.com\/\" target=\"_blank\" rel=\"noopener\">APAS Show<\/a>, which started on Monday (12) at the Expo Center Norte in S\u00e3o Paulo.<\/p>\n\n\n\n<p>Eight Tunisian companies are participating in APAS Show at one of the two stands organized by the <strong>Arab-Brazilian Chamber of Commerce<\/strong> (<a href=\"https:\/\/ccab.org.br\/en\/\" target=\"_blank\" rel=\"noopener\">ABCC<\/a>) at the exhibition, which also features companies from Egypt and the United Arab Emirates. Last year, Lakhal noted, six Tunisian companies attended the event. \u201cOur goal is for Brazilians to invest in Tunisian olive oil. To achieve this, we&#8217;re organizing a tasting session at the ABCC, which will be an opportunity to learn more about Tunisian olive oil and dates, too,\u201d he said, regarding a joint initiative with APAS Show to promote Tunisian products for invited guests in S\u00e3o Paulo.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"740\" src=\"https:\/\/anba.com.br\/wp-content\/uploads\/2025\/05\/WhatsApp-Image-2025-05-12-at-16.41.56-1024x740.jpeg\" alt=\"Ambassador Nabil Lakhal (C): One of the goals of participating in APAS Show is to promote olive oil and dates in Brazil\" class=\"wp-image-387568\" style=\"width:485px;height:auto\" srcset=\"https:\/\/anba.com.br\/wp-content\/uploads\/2025\/05\/WhatsApp-Image-2025-05-12-at-16.41.56-1024x740.jpeg 1024w, https:\/\/anba.com.br\/wp-content\/uploads\/2025\/05\/WhatsApp-Image-2025-05-12-at-16.41.56-600x434.jpeg 600w, https:\/\/anba.com.br\/wp-content\/uploads\/2025\/05\/WhatsApp-Image-2025-05-12-at-16.41.56-150x108.jpeg 150w, https:\/\/anba.com.br\/wp-content\/uploads\/2025\/05\/WhatsApp-Image-2025-05-12-at-16.41.56-768x555.jpeg 768w, https:\/\/anba.com.br\/wp-content\/uploads\/2025\/05\/WhatsApp-Image-2025-05-12-at-16.41.56-450x325.jpeg 450w, https:\/\/anba.com.br\/wp-content\/uploads\/2025\/05\/WhatsApp-Image-2025-05-12-at-16.41.56-1200x867.jpeg 1200w, https:\/\/anba.com.br\/wp-content\/uploads\/2025\/05\/WhatsApp-Image-2025-05-12-at-16.41.56.jpeg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Ambassador Nabil Lakhal (C): One of the goals of participating in APAS Show is to promote olive oil and dates in Brazil<\/figcaption><\/figure>\n<\/div>\n\n\n<p>\u201cFor Tunisia, Brazil is a very important country because Tunisia\u2019s policy is to seek partners. We have a strong relationship with the European Union, but we want to diversify our partners, and Brazil is one of the most important,\u201d the diplomat told ANBA. \u201cTunisian olive oil is already sold in many commercial establishments, and we are now the top exporter of dates to Brazil,\u201d he added. He mentioned that from 2023 to 2024, Tunisia\u2019s olive oil sales to Brazil doubled and there is an increasing demand for Tunisian products in the country.<\/p>\n\n\n\n<p>\u201cBrazil is a country with great potential. We want to make exchanges. Brazil, for me, is the gateway to enter Latin America. For this reason, we opened a commercial office in S\u00e3o Paulo, a city with a very strong economy. For us, it is a strategic choice. And we have a good relationship with Brazil, which is a serious country,\u201d he said.<\/p>\n\n\n\n<p>The ambassador pointed out that a Brazilian business delegation will visit Tunisia next month, as well as Algeria and Morocco, two other Arab countries in North Africa. He mentioned that Tunisia and Mercosur \u2013 the customs union formed by Brazil, Argentina, Bolivia, Uruguay, and Paraguay \u2013 have already started discussing an agreement. However, the negotiation is expected to be lengthy. One option for the short term would be to negotiate a partial agreement with Brazil for specific products that are important for both countries. Olive oil, for instance, already benefits from tax exemptions in Brazil.<\/p>\n\n\n\n<p>In addition to gaining broader access to the Brazilian and Latin American markets, the diplomat said Tunisia can also offer a large consumer market, as it can serve as a gateway for Brazilian products to the Arab world, Africa, and even the European Union, with which the Arab country already has trade promotion agreements.<\/p>\n\n\n\n<p>An important part of the commercial, people, and investment exchange growth, the ambassador observed, involves the creation of direct air routes between the two countries, which currently do not exist. Lakhal said there is interest in operating a flight between Tunisia and Brazil, but for this to happen, passenger demand must justify the investment. Part of this strategy began to take shape in April, the ambassador recalled, with the first participation of Tunisia\u2019s tourism authority in a trade fair held in Brazil.<\/p>\n\n\n\n<p><em>Read more<\/em>:<br><a href=\"https:\/\/anba.com.br\/en\/tunisia-showcases-tourism-at-trade-fair-in-brazil\/\">Tunisia showcases tourism at trade fair in Brazil<\/a><\/p>\n\n\n\n<p><strong>Translated by Guilherme Miranda<\/strong><\/p>\n<div class=\"credits-overlay\" data-target=\".wp-image-387623\">Marcelo Brammer\/Arab-Brazilian Chamber<\/div><div class=\"credits-overlay\" data-target=\".wp-image-387568\">Marcelo Brammer\/Arab-Brazilian Chamber<\/div>","protected":false},"excerpt":{"rendered":"<p>The country has a group of exhibiting companies at the APAS Show retail fair in S\u00e3o Paulo. The goal is for Brazil to become a major trade partner in various sectors, says the ambassador to Bras\u00edlia, Nabil Lakhal.<\/p>\n","protected":false},"author":2317,"featured_media":387623,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[46537],"tags":[2075,27316,41719,27306,48478,31526,22644,1771,40999,33511,2610,9857,10080,29862,26622,53179,48914,28491],"class_list":{"0":"post-387585","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-arab-brazilian-chamber","8":"tag-ambassadors","9":"tag-apas-en","10":"tag-apas-en-2","11":"tag-apas-show-en","12":"tag-arab-brazilian-chamber-of-commerce-2","13":"tag-azeite-en-2","14":"tag-brasil-en-2","15":"tag-dates","16":"tag-embaixador-en-2","17":"tag-mercosul-en","18":"tag-mercosur","19":"tag-olive-oil-en","20":"tag-sao-paulo-en","21":"tag-sao-paulo-en-2","22":"tag-tamaras-en","23":"tag-trade-agreements-3","24":"tag-tunisia-2","25":"tag-tunisia-en-3"},"wps_subtitle":"The country has a group of exhibiting companies at the APAS Show retail fair in S\u00e3o Paulo. The goal is for Brazil to become a major trade partner in various sectors, says the ambassador to Bras\u00edlia, Nabil Lakhal.","_links":{"self":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/387585","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/users\/2317"}],"replies":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/comments?post=387585"}],"version-history":[{"count":0,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/387585\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media\/387623"}],"wp:attachment":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media?parent=387585"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/categories?post=387585"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/tags?post=387585"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}