{"id":388392,"date":"2025-05-13T15:53:12","date_gmt":"2025-05-13T18:53:12","guid":{"rendered":"https:\/\/anba.com.br\/?p=388392"},"modified":"2025-05-13T15:54:12","modified_gmt":"2025-05-13T18:54:12","slug":"apas-show-veterans-egyptians-aim-to-expand-sales","status":"publish","type":"post","link":"https:\/\/anba.com.br\/en\/apas-show-veterans-egyptians-aim-to-expand-sales\/","title":{"rendered":"APAS Show veterans, Egyptians aim to expand sales"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"alignright size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/anba.com.br\/wp-content\/uploads\/2025\/05\/fair-egito-Wael-Soliman-gerente-geral-da-Oriental-Fruits-2-768x1024.jpg\" alt=\"Wael, from Oriental Fruit, reports large-scale business with Brazil\" class=\"wp-image-388380\" style=\"width:226px;height:auto\" srcset=\"https:\/\/anba.com.br\/wp-content\/uploads\/2025\/05\/fair-egito-Wael-Soliman-gerente-geral-da-Oriental-Fruits-2-768x1024.jpg 768w, https:\/\/anba.com.br\/wp-content\/uploads\/2025\/05\/fair-egito-Wael-Soliman-gerente-geral-da-Oriental-Fruits-2-450x600.jpg 450w, https:\/\/anba.com.br\/wp-content\/uploads\/2025\/05\/fair-egito-Wael-Soliman-gerente-geral-da-Oriental-Fruits-2-113x150.jpg 113w, https:\/\/anba.com.br\/wp-content\/uploads\/2025\/05\/fair-egito-Wael-Soliman-gerente-geral-da-Oriental-Fruits-2-1152x1536.jpg 1152w, https:\/\/anba.com.br\/wp-content\/uploads\/2025\/05\/fair-egito-Wael-Soliman-gerente-geral-da-Oriental-Fruits-2-1536x2048.jpg 1536w, https:\/\/anba.com.br\/wp-content\/uploads\/2025\/05\/fair-egito-Wael-Soliman-gerente-geral-da-Oriental-Fruits-2-150x200.jpg 150w, https:\/\/anba.com.br\/wp-content\/uploads\/2025\/05\/fair-egito-Wael-Soliman-gerente-geral-da-Oriental-Fruits-2-1200x1600.jpg 1200w, https:\/\/anba.com.br\/wp-content\/uploads\/2025\/05\/fair-egito-Wael-Soliman-gerente-geral-da-Oriental-Fruits-2-scaled.jpg 1920w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><figcaption class=\"wp-element-caption\">Wael, from Oriental Fruit, reports large-scale business with Brazil<\/figcaption><\/figure>\n<\/div>\n\n\n<p>S\u00e3o Paulo \u2013 In its fourth participation as an exhibitor at the <a href=\"https:\/\/apasshow.com\/\" target=\"_blank\" rel=\"noopener\">APAS Show<\/a> supermarket fair, held in S\u00e3o Paulo, Oriental Fruits, an Egyptian frozen food company, is attending the event to reconnect with old clients and aiming to attract new buyers. Like it, other brands from the Arab country also have booths at the fair, looking to expand their business.<\/p>\n\n\n\n<p>With garlic as its flagship product, Oriental Fruits is well-established in Brazil. \u201cBrazil is very important for our company because it represents the largest buyer of our garlic. We started selling it here four years ago, and now Brazil purchases 80% of what we grow in Egypt,\u201d says the general manager of Oriental Fruits, Wael Soliman. The company is also present in other South American countries, such as Argentina, and in the Caribbean region.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-large is-resized\"><img decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/anba.com.br\/wp-content\/uploads\/2025\/05\/fair-egito-Anna-Gurina-gerente-de-Vendas-e-Exportacoes-da-Mima-Foods-2-768x1024.jpg\" alt=\"Anna Gurina, from Oriental Fruits: Strawberry is the main product\" class=\"wp-image-388371\" style=\"width:223px;height:auto\" srcset=\"https:\/\/anba.com.br\/wp-content\/uploads\/2025\/05\/fair-egito-Anna-Gurina-gerente-de-Vendas-e-Exportacoes-da-Mima-Foods-2-768x1024.jpg 768w, https:\/\/anba.com.br\/wp-content\/uploads\/2025\/05\/fair-egito-Anna-Gurina-gerente-de-Vendas-e-Exportacoes-da-Mima-Foods-2-450x600.jpg 450w, https:\/\/anba.com.br\/wp-content\/uploads\/2025\/05\/fair-egito-Anna-Gurina-gerente-de-Vendas-e-Exportacoes-da-Mima-Foods-2-113x150.jpg 113w, https:\/\/anba.com.br\/wp-content\/uploads\/2025\/05\/fair-egito-Anna-Gurina-gerente-de-Vendas-e-Exportacoes-da-Mima-Foods-2-1152x1536.jpg 1152w, https:\/\/anba.com.br\/wp-content\/uploads\/2025\/05\/fair-egito-Anna-Gurina-gerente-de-Vendas-e-Exportacoes-da-Mima-Foods-2-1536x2048.jpg 1536w, https:\/\/anba.com.br\/wp-content\/uploads\/2025\/05\/fair-egito-Anna-Gurina-gerente-de-Vendas-e-Exportacoes-da-Mima-Foods-2-150x200.jpg 150w, https:\/\/anba.com.br\/wp-content\/uploads\/2025\/05\/fair-egito-Anna-Gurina-gerente-de-Vendas-e-Exportacoes-da-Mima-Foods-2-1200x1600.jpg 1200w, https:\/\/anba.com.br\/wp-content\/uploads\/2025\/05\/fair-egito-Anna-Gurina-gerente-de-Vendas-e-Exportacoes-da-Mima-Foods-2-scaled.jpg 1920w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><figcaption class=\"wp-element-caption\">Anna Gurina, from Oriental Fruits: Strawberry is the main product<\/figcaption><\/figure>\n<\/div>\n\n\n<p>No mercado brasileiro, os produtos da companhia chegam nas regi\u00f5es Sul, Norte e Centro-Oeste. The company\u2019s products reach Brazil\u2019s South, North, and Center-West regions. \u201cWe started by selling garlic, but two years ago, we began exporting frozen products like strawberry, potato, broccoli, beans, and cauliflower to Brazil. The country is so important to our company that when we talk about strawberries, 90% of what we produce is sold here,\u201d adds Wael.<\/p>\n\n\n\n<p>Headquartered in Kuwait, Egyptian company Mima Foods, which produces and exports frozen vegetables and fruits, is participating for the second time in the APAS Show to attract more buyers.<\/p>\n\n\n\n<p>\u201cStrawberries are our number one product in sales and are exported to various countries worldwide, including Brazil. We have very high expectations regarding the export of this product to Brazil this year,\u201d says Mima Foods\u2019 Sales and Exports Manager Anna Gurina.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-large is-resized\"><img decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/anba.com.br\/wp-content\/uploads\/2025\/05\/fair-frozen-gate-Abdelrahman-Hussien-Makram-vice-gerente-da-Frozen-Gate-1-768x1024.jpg\" alt=\"Makram, from Frozen Gate: Expanding the customer base\" class=\"wp-image-388383\" style=\"width:193px;height:auto\" srcset=\"https:\/\/anba.com.br\/wp-content\/uploads\/2025\/05\/fair-frozen-gate-Abdelrahman-Hussien-Makram-vice-gerente-da-Frozen-Gate-1-768x1024.jpg 768w, https:\/\/anba.com.br\/wp-content\/uploads\/2025\/05\/fair-frozen-gate-Abdelrahman-Hussien-Makram-vice-gerente-da-Frozen-Gate-1-450x600.jpg 450w, https:\/\/anba.com.br\/wp-content\/uploads\/2025\/05\/fair-frozen-gate-Abdelrahman-Hussien-Makram-vice-gerente-da-Frozen-Gate-1-113x150.jpg 113w, https:\/\/anba.com.br\/wp-content\/uploads\/2025\/05\/fair-frozen-gate-Abdelrahman-Hussien-Makram-vice-gerente-da-Frozen-Gate-1-1152x1536.jpg 1152w, https:\/\/anba.com.br\/wp-content\/uploads\/2025\/05\/fair-frozen-gate-Abdelrahman-Hussien-Makram-vice-gerente-da-Frozen-Gate-1-1536x2048.jpg 1536w, https:\/\/anba.com.br\/wp-content\/uploads\/2025\/05\/fair-frozen-gate-Abdelrahman-Hussien-Makram-vice-gerente-da-Frozen-Gate-1-150x200.jpg 150w, https:\/\/anba.com.br\/wp-content\/uploads\/2025\/05\/fair-frozen-gate-Abdelrahman-Hussien-Makram-vice-gerente-da-Frozen-Gate-1-1200x1600.jpg 1200w, https:\/\/anba.com.br\/wp-content\/uploads\/2025\/05\/fair-frozen-gate-Abdelrahman-Hussien-Makram-vice-gerente-da-Frozen-Gate-1-scaled.jpg 1920w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><figcaption class=\"wp-element-caption\">Makram, from Frozen Gate: Expanding the customer base<\/figcaption><\/figure>\n<\/div>\n\n\n<p>Like Mima Foods, in its second participation at the fair, Frozen Gate aims to sell more frozen strawberries and expand its customer base in Brazil.<\/p>\n\n\n\n<p>\u201cWe\u2019ve had customers in Brazil for 10 years, so we know how vast the Brazilian market is and how much we can explore it. Although our main clients are European, Brazilians make doing business with us much easier, which is why we want to further increase sales to this country,\u201d explains Abdelrahman Hussien Makram, Vice Export Manager at Frozen Gate.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/anba.com.br\/wp-content\/uploads\/2025\/05\/fair-egito-Hany-Elswedy-CEO-da-Elswedy-Food-Industries-2-768x1024.jpg\" alt=\"The CEO of Elswedy says Brazil is one of the company\u2019s main markets\" class=\"wp-image-388374\" style=\"width:216px;height:auto\" srcset=\"https:\/\/anba.com.br\/wp-content\/uploads\/2025\/05\/fair-egito-Hany-Elswedy-CEO-da-Elswedy-Food-Industries-2-768x1024.jpg 768w, https:\/\/anba.com.br\/wp-content\/uploads\/2025\/05\/fair-egito-Hany-Elswedy-CEO-da-Elswedy-Food-Industries-2-450x600.jpg 450w, https:\/\/anba.com.br\/wp-content\/uploads\/2025\/05\/fair-egito-Hany-Elswedy-CEO-da-Elswedy-Food-Industries-2-113x150.jpg 113w, https:\/\/anba.com.br\/wp-content\/uploads\/2025\/05\/fair-egito-Hany-Elswedy-CEO-da-Elswedy-Food-Industries-2-1152x1536.jpg 1152w, https:\/\/anba.com.br\/wp-content\/uploads\/2025\/05\/fair-egito-Hany-Elswedy-CEO-da-Elswedy-Food-Industries-2-1536x2048.jpg 1536w, https:\/\/anba.com.br\/wp-content\/uploads\/2025\/05\/fair-egito-Hany-Elswedy-CEO-da-Elswedy-Food-Industries-2-150x200.jpg 150w, https:\/\/anba.com.br\/wp-content\/uploads\/2025\/05\/fair-egito-Hany-Elswedy-CEO-da-Elswedy-Food-Industries-2-1200x1600.jpg 1200w, https:\/\/anba.com.br\/wp-content\/uploads\/2025\/05\/fair-egito-Hany-Elswedy-CEO-da-Elswedy-Food-Industries-2-scaled.jpg 1920w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><figcaption class=\"wp-element-caption\">The CEO of Elswedy says Brazil is one of the company\u2019s main markets<\/figcaption><\/figure>\n<\/div>\n\n\n<p>Elswedy Food Industries, which sells frozen fruits and vegetables from Egypt, has a factory with a capacity of 2,500 tons of food. Strawberry is one of their main products, too. Their client base includes various countries in Europe, China, Russia, and Brazil.<\/p>\n\n\n\n<p>\u201cWe know Brazil has a high demand for our products, so in our second participation at APAS Show, we hope to acquire more customers here. In addition to Brazil, we\u2019re also interested in selling to other countries in South America,\u201d says Hany Elswedy, CEO of Elswedy Food Industries.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/anba.com.br\/wp-content\/uploads\/2025\/05\/fair-egito-Mahmound-El-Damasi-proprietario-da-Dalsa-Food-768x1024.jpg\" alt=\"El Damasi, from Dalsa: Specialized in frozen fries\" class=\"wp-image-388377\" style=\"width:225px;height:auto\" srcset=\"https:\/\/anba.com.br\/wp-content\/uploads\/2025\/05\/fair-egito-Mahmound-El-Damasi-proprietario-da-Dalsa-Food-768x1024.jpg 768w, https:\/\/anba.com.br\/wp-content\/uploads\/2025\/05\/fair-egito-Mahmound-El-Damasi-proprietario-da-Dalsa-Food-450x600.jpg 450w, https:\/\/anba.com.br\/wp-content\/uploads\/2025\/05\/fair-egito-Mahmound-El-Damasi-proprietario-da-Dalsa-Food-113x150.jpg 113w, https:\/\/anba.com.br\/wp-content\/uploads\/2025\/05\/fair-egito-Mahmound-El-Damasi-proprietario-da-Dalsa-Food-1152x1536.jpg 1152w, https:\/\/anba.com.br\/wp-content\/uploads\/2025\/05\/fair-egito-Mahmound-El-Damasi-proprietario-da-Dalsa-Food-1536x2048.jpg 1536w, https:\/\/anba.com.br\/wp-content\/uploads\/2025\/05\/fair-egito-Mahmound-El-Damasi-proprietario-da-Dalsa-Food-150x200.jpg 150w, https:\/\/anba.com.br\/wp-content\/uploads\/2025\/05\/fair-egito-Mahmound-El-Damasi-proprietario-da-Dalsa-Food-1200x1600.jpg 1200w, https:\/\/anba.com.br\/wp-content\/uploads\/2025\/05\/fair-egito-Mahmound-El-Damasi-proprietario-da-Dalsa-Food-scaled.jpg 1920w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><figcaption class=\"wp-element-caption\">El Damasi, from Dalsa: Specialized in frozen fries<\/figcaption><\/figure>\n<\/div>\n\n\n<p>Dalsa Food, a company specialized in frozen fries, is another that shows great interest in doing more business in Brazil. \u201cWe already have many Brazilian buyers, and every month we export 150 containers to Brazil,\u201d says Mahmound El Damasi, owner of Dalsa Food. The Egyptian company is making its second appearance at APAS Show with the addition of strawberries to its product portfolio.<\/p>\n\n\n\n<p>Like Tunisian and Emirati brands, Egyptian companies are participating in the APAS Show in S\u00e3o Paulo, with booths organized by the <strong>Arab-Brazilian Chamber of Commerce<\/strong> (<a href=\"https:\/\/ccab.org.br\/en\/\" target=\"_blank\" rel=\"noopener\">ABCC<\/a>). The fair started last Monday (12) and runs until Thursday (15) at Expo Center Norte, featuring over 900 exhibitors.<\/p>\n\n\n\n<p><em>Read more<\/em>:<br><a href=\"https:\/\/anba.com.br\/en\/apas-show-arab-brands-find-favorable-market\/\">APAS Show: Arab brands find favorable market<\/a><\/p>\n\n\n\n<p><strong>Report by Rebecca Vettore, in collaboration with ANBA<\/strong><\/p>\n\n\n\n<p><strong>Translated by Guilherme Miranda<\/strong><\/p>\n<div class=\"credits-overlay\" data-target=\".wp-image-388310\">Marcelo Brammer\/Arab-Brazilian Chamber<\/div><div class=\"credits-overlay\" data-target=\".wp-image-388380\">Rebecca Vettore\/ANBA<\/div><div class=\"credits-overlay\" data-target=\".wp-image-388371\">Rebecca Vettore\/ANBA<\/div><div class=\"credits-overlay\" data-target=\".wp-image-388383\">Rebecca Vettore\/ANBA<\/div><div class=\"credits-overlay\" data-target=\".wp-image-388374\">Rebecca Vettore\/ANBA<\/div><div class=\"credits-overlay\" data-target=\".wp-image-388377\">Rebecca Vettore\/ANBA<\/div>","protected":false},"excerpt":{"rendered":"<p>Companies Oriental Fruits, Mima Foods, Frozen Gate, Elswedy Food Industries, and Dalsa Food, which already sell to Brazil, are participating in the APAS Show in S\u00e3o Paulo to win more clients.<\/p>\n","protected":false},"author":2342,"featured_media":388310,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[46537],"tags":[9534,8927,48455,53192,31434,12430,11627,48102],"class_list":{"0":"post-388392","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-arab-brazilian-chamber","8":"tag-brazil-en","9":"tag-caribbean","10":"tag-egypt-2","11":"tag-fries-2","12":"tag-frozen-food","13":"tag-garlic","14":"tag-kuwait-ar","15":"tag-strawberry"},"wps_subtitle":"Companies Oriental Fruits, Mima Foods, Frozen Gate, Elswedy Food Industries, and Dalsa Food, which already sell to Brazil, are participating in the APAS Show in S\u00e3o Paulo to win more clients.","_links":{"self":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/388392","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/users\/2342"}],"replies":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/comments?post=388392"}],"version-history":[{"count":0,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/388392\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media\/388310"}],"wp:attachment":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media?parent=388392"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/categories?post=388392"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/tags?post=388392"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}