{"id":388510,"date":"2025-05-14T14:09:27","date_gmt":"2025-05-14T17:09:27","guid":{"rendered":"https:\/\/anba.com.br\/?p=388510"},"modified":"2025-05-15T14:55:17","modified_gmt":"2025-05-15T17:55:17","slug":"dates-brazil-offers-market-potential","status":"publish","type":"post","link":"https:\/\/anba.com.br\/en\/dates-brazil-offers-market-potential\/","title":{"rendered":"Dates: Brazil offers market potential"},"content":{"rendered":"\n

S\u00e3o Paulo \u2013 Sarra Trabelsi, export manager at Tunisian date producer Fit Dates<\/a>, says the Brazilian market is still \u201cuntapped\u201d and holds strong growth potential. The company is one of several from Tunisia taking part in the APAS Show this week in S\u00e3o Paulo, at the Arab-Brazilian Chamber of Commerce<\/strong> (ABCC<\/a>)\u2019s booths.<\/p>\n\n\n\n

Trabelsi says this is the company\u2019s third participation in the APAS Show and that the event is an opportunity to expand the product\u2019s promotion. Fit Dates is presenting two date varieties: Deglet Noor and Khouat Alig. The latter is distinguished by its dark brown color and a higher level of sweetness than what is already naturally found in dates.<\/p>\n\n\n

\n
\"Boumaiza:
Boumaiza: Meeting with a retailer from Rio Grande do Sul to reach more markets in Brazil<\/figcaption><\/figure>\n<\/div>\n\n\n

\u201cBrazil knows dates, but not Tunisian ones, and is slowly starting to consume them,\u201d says Trabelsi. \u201cWe already sell to the country, but we want to reach a larger part of the territory, especially the North.\u201d Last year, the company sold 30 containers between June and December, a number that could reach 100 containers in three years. To achieve this, she says, it\u2019s essential to find more distributors in Brazil. \u201cThere\u2019s a good difference here compared to other countries. Among Arabs, date consumption is tied to Ramadan, and among Europeans, it\u2019s more common at Christmas. Here, it\u2019s year-round,\u201d Trabelsi explains.<\/p>\n\n\n\n

Nouri Dates has exported dates to Brazil since 2016<\/strong><\/h2>\n\n\n\n

Also exhibiting at the APAS Show, Mohamed Amine Boumaiza, export manager at Nouri Dates<\/a>, says the Brazilian market is very large and that dates have become \u201cmore popular\u201d each year, which reflects in a growing consumption. The company has been exporting to Brazil since 2016, with shipments increasing from 20 tons per year to 420 tons. In Brazil, Nouri works with both distributors and end customers.<\/p>\n\n\n

\n
\"Khalifa:
Khalifa: Company bets on APAS Show to find new clients<\/figcaption><\/figure>\n<\/div>\n\n\n

Their dates can be found in supermarket chains across several states, including Rio de Janeiro. Soon, they may reach more locations, as the executive was set to meet with a retailer from Rio Grande do Sul with branches in S\u00e3o Paulo. \u201cOur product is 100% natural, with no additives, alcohol, or anything. And the price is very competitive compared to other dried fruits,\u201d he says.<\/p>\n\n\n\n

Chouchane Khalifa, commercial representative of Golden Export<\/a>, says that the company is one of the first to export dates to Brazil. He does not disclose numbers but affirms there is potential for the company to increase sales due to its participation in the APAS Show.<\/p>\n\n\n\n

Next Friday (16), Tunisian olive oil and date companies will offer processed foods, such as ice creams made from dates and olive oils, in an event to promote them in Brazil. The event will be held at the ABCC headquarters in S\u00e3o Paulo.<\/p>\n\n\n\n

Read more<\/em>:
Food firm opened plant in Egypt to cater to Brazil<\/a><\/p>\n\n\n\n

Translated by Guilherme Miranda<\/strong><\/p>\n\n\n\n

<\/p>\n

Marcelo Brammer\/Arab-Brazilian Chamber<\/div>
Marcos Carrieri\/ANBA<\/div>
Marcelo Brammer\/Arab-Brazilian Chamber<\/div>","protected":false},"excerpt":{"rendered":"

Tunisian date producers at the APAS Show are betting on Brazil\u2019s growing local demand to expand exports.<\/p>\n","protected":false},"author":2317,"featured_media":388460,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[46537],"tags":[27306,48478,1771,53212,41873,53213,48914],"class_list":{"0":"post-388510","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-arab-brazilian-chamber","8":"tag-apas-show-en","9":"tag-arab-brazilian-chamber-of-commerce-2","10":"tag-dates","11":"tag-fit-dates-2","12":"tag-golden-export-en","13":"tag-nouri-dates-4","14":"tag-tunisia-2"},"wps_subtitle":"Tunisian date producers at the APAS Show are betting on Brazil\u2019s growing local demand to expand exports.","_links":{"self":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/388510","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/users\/2317"}],"replies":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/comments?post=388510"}],"version-history":[{"count":0,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/388510\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media\/388460"}],"wp:attachment":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media?parent=388510"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/categories?post=388510"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/tags?post=388510"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}