{"id":388621,"date":"2025-05-15T19:37:04","date_gmt":"2025-05-15T22:37:04","guid":{"rendered":"https:\/\/anba.com.br\/?p=388621"},"modified":"2025-05-15T19:37:10","modified_gmt":"2025-05-15T22:37:10","slug":"arab-brands-attracted-buyers-at-apas-show","status":"publish","type":"post","link":"https:\/\/anba.com.br\/en\/arab-brands-attracted-buyers-at-apas-show\/","title":{"rendered":"Arab brands attracted buyers at APAS Show"},"content":{"rendered":"\n

S\u00e3o Paulo \u2013 The APAS Show supermarket trade fair ended on Thursday (15) in the city of S\u00e3o Paulo after four busy days, with strong visitor turnout at booths showcasing Arab products. Fifteen companies from Egypt, Tunisia, and the United Arab Emirates exhibited in spaces organized by the Arab Brazilian Chamber of Commerce<\/strong> (ABCC<\/a>).<\/p>\n\n\n

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\"Dib
Dib (2nd from L) with exhibitor<\/figcaption><\/figure>\n<\/div>\n\n\n

\u201cThe fair was very crowded, very well attended, and we can see that business took place,\u201d said the president of the ABCC, William Adib Dib Jr., to ANBA after following the Arab participation in the event. \u201cThe exhibitors praised it and said the business atmosphere was very good,\u201d he said.<\/p>\n\n\n\n

The secretary-general & vice president of international relations at the ABCC, Mohamad Mourad, shares a similar view. \u201cThe fair was busier than last year\u2019s; we saw a higher flow of people\u2014it was harder to move around because the aisles were crowded,\u201d he said. Mourad emphasized that the ABCC achieved 100% occupancy in the booths it organized.<\/p>\n\n\n

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\"Mourad
Mourad (R) with Tunisian exhibitor<\/figcaption><\/figure>\n<\/div>\n\n\n

He received positive feedback from the Arab exhibitors about the fair and highlights the quality products that companies from the region showcased. \u201cEgypt is very strong in frozen goods, and Tunisia excels in dates and olive oil,\u201d he says. Mourad also notes that Egypt is the world\u2019s largest exporter of frozen strawberries, a product the country exhibited at the fair and that is already present in Brazil, along with Egyptian frozen vegetables.<\/p>\n\n\n\n

The Honorary Consul of Tunisia in S\u00e3o Paulo and member of the Board of the ABCC, Rubens Hannun, views the consistent participation of Arab companies at the fair as very positive.<\/p>\n\n\n

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\"Hannun
Hannun (R) visits the Arab booths<\/figcaption><\/figure>\n<\/div>\n\n\n

\u201cFor consecutive years, I\u2019ve been seeing something very interesting at APAS Show\u2014the repeated participation of Arab companies. They\u2019re coming for the third, fourth time, showing that this fair, especially for Tunisian products, has been very successful.\u201d<\/p>\n\n\n\n

Hannun believes this signals that Brazilian consumers are liking and becoming more open to Arab products. \u201cOtherwise, the companies wouldn\u2019t come back,\u201d he says. The honorary consul highlights that this year one of the Arab exhibitor companies was from the service sector, the UAE\u2019S TIC Quality Control, specializing in certification of procedures and quality control.<\/p>\n\n\n

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\"Haddad,
Haddad, Antibas, and Chohfi at the fair<\/figcaption><\/figure>\n<\/div>\n\n\n

ABCC Marketing Vice President Silvia Antibas also highlights the continued presence of Arab brands at APAS Show. \u201cThe Arab exhibitors here have already participated in previous editions. It shows confidence in the fair, confidence in the ABCC, and in the structure we set up for them,\u201d she says. One of the directors of the ABCC who visited the event, Louren\u00e7o Chohfi Neto, says the fair is a major showcase for Arab products. \u201cThe entire market is here, so you have to be here,\u201d he said.<\/p>\n\n\n

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\"The
The UAE\u2019s consul (C) in conversation with an exhibitor<\/figcaption><\/figure>\n<\/div>\n\n\n

Director Claudia Yazigi Haddad, who also attended the fair, points out the event\u2019s significance. \u201cAPAS Show is a huge success with the public. Our members are very happy because they get great feedback. A happy customer makes the ABCC happy, and that makes me happy too,\u201d she said. Besides the ABCC\u2019s leaders, the space organized by the institution on Thursday was visited by the Consul of the UAE in S\u00e3o Paulo, Abdalla Shaheen, who was welcomed by Mourad.<\/p>\n\n\n\n

One of the few Arab exhibitors making its debut in the ABCC\u2019s space at APAS Show, Tunisian olive oil exporter Bulla Regia, said it was impressed by the size of the fair and the quality of visitors from supermarkets, importers, and distributors. Serving markets across all five continents, the company recognizes the importance of Brazil.<\/p>\n\n\n

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\"Ameur:
Ameur: Bulla Regia already sells to Brazil<\/figcaption><\/figure>\n<\/div>\n\n\n

\u201c\u201cAlthough we\u2019ve been selling to Brazil for only about three years, this consumer has already become important to us. In fact, it\u2019s now our second-largest buyer, behind only the United States,\u201d said Bulla Regia\u2019s Marketing Manager Fahd Ameur in an interview with ANBA.<\/p>\n\n\n\n

Aware of the health benefits of extra virgin olive oil, Brazil is becoming a strategic market for the company. \u201cAt the fair, we met some new clients and confirmed new orders with our existing customers. Besides Brazilians, we also spoke with many Argentinians,\u201d he adds.<\/p>\n\n\n

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\"Adrielle,
Ceagesp\u2019s Melero with Arab dates<\/figcaption><\/figure>\n<\/div>\n\n\n

Those familiar with Arab products from the perspective of the Brazilian market attest to the growing importance they have been gaining. Adrielle Melero, Risk Management Analyst at S\u00e3o Paulo food supply center Ceagesp<\/a> says that the Arab presence at the fair is an opportunity for companies to have direct contact with Ceagesp concessionaires, avoiding middlemen. Concessionaires are the companies that hold spaces to sell products at Ceagesp.<\/p>\n\n\n\n

Ceagesp, which is a major center for food storage, distribution, and marketing in Brazil, brings its concessionaires to visit the APAS Show. The company was also an exhibitor at the event. Melero visited the Arab booth, talking with Tunisian companies supplying dates, a product sold at Ceagesp. \u201cIt\u2019s a very fresh product, of high quality, with a very sweet and pleasant taste,\u201d she told ANBA.<\/p>\n\n\n\n

Read more<\/em>:
Egyptian companies reap results at APAS Show<\/a><\/p>\n\n\n\n

Rebecca Vettore contributed<\/strong><\/p>\n\n\n\n

Translated by Guilherme Miranda<\/strong>
<\/a><\/strong><\/p>\n

Marcelo Brammer\/Arab-Brazilian Chamber<\/div>
Marcelo Brammer\/Arab-Brazilian Chamber<\/div>
Marcelo Brammer\/Arab-Brazilian Chamber<\/div>
Marcelo Brammer\/Arab-Brazilian Chamber<\/div>
Isaura Daniel\/ANBA<\/div>
Marcelo Brammer\/Arab-Brazilian Chamber<\/div>
Rebecca Vettore\/ANBA<\/div>
Isaura Daniel\/ANBA<\/div>","protected":false},"excerpt":{"rendered":"

The supermarket trade show ended on Thursday (15) in S\u00e3o Paulo with high attendance and strong interest in the booths organized by the Arab-Brazilian Chamber, which featured exhibitors from Tunisia, the United Arab Emirates, and Egypt.<\/p>\n","protected":false},"author":1455,"featured_media":388595,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[46537],"tags":[27306,53080,10364,49057,9534,1771,7170,53191,32068,24464],"class_list":{"0":"post-388621","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-arab-brazilian-chamber","8":"tag-apas-show-en","9":"tag-arab-brands","10":"tag-arab-companies","11":"tag-arab-brazilian-chamber-2","12":"tag-brazil-en","13":"tag-dates","14":"tag-fairs","15":"tag-fries","16":"tag-olive-oils","17":"tag-strawberries"},"wps_subtitle":"The supermarket trade show ended on Thursday (15) in S\u00e3o Paulo with high attendance and strong interest in the booths organized by the Arab-Brazilian Chamber, which featured exhibitors from Tunisia, the United Arab Emirates, and Egypt.","_links":{"self":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/388621","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/users\/1455"}],"replies":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/comments?post=388621"}],"version-history":[{"count":0,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/388621\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media\/388595"}],"wp:attachment":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media?parent=388621"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/categories?post=388621"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/tags?post=388621"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}