{"id":389081,"date":"2025-05-25T07:00:00","date_gmt":"2025-05-25T10:00:00","guid":{"rendered":"https:\/\/anba.com.br\/?p=389081"},"modified":"2025-05-25T16:17:15","modified_gmt":"2025-05-25T19:17:15","slug":"loulou-summers-export-ready-swimwear","status":"publish","type":"post","link":"https:\/\/anba.com.br\/en\/loulou-summers-export-ready-swimwear\/","title":{"rendered":"LouLou Summer’s export-ready swimwear"},"content":{"rendered":"\n

S\u00e3o Paulo \u2013 In 2020, at the height of the pandemic, Ligia de Castro Oliveira took advantage of the unexpected pause brought on by the coronavirus to reinvent herself professionally and pursue a long-held dream. A trained accountant and public servant for 15 years, the Bras\u00edlia native has always had a strong connection to fashion\u2014and that\u2019s how LouLou Summer was born. \u201cThe pandemic was a time of personal and professional reinvention, and creating the brand became a way for me to express my passion for style, sophistication, and lifestyle,\u201d says the 36-year-old designer and founder of the label.<\/p>\n\n\n

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\"Oliveira:
Ligia: afinidade com moda fez a servidora p\u00fablica criar grife<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n

Her swimwear and resort pieces are designed by herself and produced in her own manufacturing facility in An\u00e1polis, Goi\u00e1s state, with a 100% female team throughout the entire production chain. Sales are primarily made through e-commerce, allowing her to reach customers in various parts of the world. The online sales model enables a smarter, leaner inventory operation, optimizing made-to-order production and reducing waste.<\/p>\n\n\n\n

But the clothes designed by Oliveira can also be found in select physical locations. In addition to a few retail points in Brazil, LouLou is present in the United States. \u201cWhich helps strengthen our international presence,\u201d says Oliveira. The brand began exporting organically. \u201cWe were invited through Instagram to participate in Fort Lauderdale Fashion Week in Florida. From there, I spent a few months in the US focusing on networking and building partnerships with boutiques and professionals in the resort fashion industry.\u201d<\/p>\n\n\n\n

The current focus is on selling in the United Arab Emirates. After an analysis conducted by a consultancy, Oliveira concluded that her product \u2014 which is \u201ctimeless, sophisticated, and high-quality\u201d \u2014 fits perfectly with the profile of the UAE consumer. In 2024, she took part in a business round with a company from the Arab country that showed strong interest in LouLou\u2019s pieces and remarked that they would be ideal for luxury hotel boutiques.<\/p>\n\n\n

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\"Brand
Foco da marca: mulheres seguras, elegantes e que valorizam pe\u00e7as vers\u00e1teis<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n

The Bras\u00edlia-based brand targets women between the ages of 30 and 45. In the words of its founder, these are \u201cconfident, elegant women who value versatile pieces with impeccable fit and premium finishing.\u201d It caters to a female audience with medium to high purchasing power\u2014women who enjoy traveling, frequent resorts, spas, and exclusive beaches, and of course, want to be well-dressed for any occasion. Prices range from BRL 100-400 [USD 20-700. In addition to bikinis, one-pieces, and resort wear (such as pants, dresses, beach cover-ups, and jumpsuits made from lightweight fabrics), the brand also offers sunglasses.<\/p>\n\n\n\n

\u201cThis was my first venture into the fashion world. Although I have a degree in Accounting, I\u2019ve always had a sharp eye for style and trends,\u201d says Oliveira. \u201cLouLou Summer came to life as a way to turn that passion into a business, blending my analytical background with my creative side.\u201d<\/p>\n\n\n\n

Check it out:<\/em>
Instagram: LouLou Summer<\/a>
Website: LouLou Summer<\/a><\/p>\n\n\n\n

Translated by Guilherme Miranda<\/strong><\/p>\n

LouLou Summer<\/div>
LouLou Summer<\/div>
LouLou Summer<\/div>","protected":false},"excerpt":{"rendered":"

With elegant and versatile pieces, the Bras\u00edlia-based brand founded in 2020 now aims to reach the United Arab Emirates.<\/p>\n","protected":false},"author":2309,"featured_media":388982,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[107],"tags":[53294,9534,27715,9561,16148,53296,34139,41152,53295],"class_list":{"0":"post-389081","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-opportunities","8":"tag-bikinis","9":"tag-brazil-en","10":"tag-exportacoes-en-2","11":"tag-exports-en","12":"tag-fashion-2","13":"tag-loulou-summer-2","14":"tag-moda-en","15":"tag-moda-praia-en","16":"tag-one-pieces"},"wps_subtitle":"With elegant and versatile pieces, the Bras\u00edlia-based brand founded in 2020 now aims to reach the United Arab Emirates.","_links":{"self":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/389081","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/users\/2309"}],"replies":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/comments?post=389081"}],"version-history":[{"count":0,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/389081\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media\/388982"}],"wp:attachment":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media?parent=389081"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/categories?post=389081"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/tags?post=389081"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}