S\u00e3o Paulo \u2013 The Association of Brazilian Beef Exporters (Abiec) will promote a campaign to improve the image of Brazilian animal husbandry overseas, dissociating it from the deforesting of the Amazonian forest, for instance. The goal is to prevent a negative image of Brazilian animal farming from creating obstacles to trade with other countries.<\/p>\n
\u201cMeat consumption is growing in Brazil. In developing countries, the people have more money available now, and they are buying more beef,\u201d says Fernando Sampaio, managing director and coordinator of Sustainability at Abiec. \u201cStill, European growers are insisting that Brazil does not respect the environment. We must work that image so that it does not eventually become a barrier to trade,\u201d he explains.<\/p>\n
Sampaio claims that the Abiec, in partnership with the University of S\u00e3o Paulo (USP) in the city of Ribeir\u00e3o Preto, is collecting positive information about cattle farming in Brazil. \u201cWe are mapping out all areas of livestock farming and putting together an overview: how much it generates in terms of GDP, employment, exports. Not only beef, but also inputs, vaccines, mineral salts, by-products such as leather and fat,\u201d he reveals. The association is also researching positive cases of companies in the industry to integrate the campaign. \u201cThe intention is to do away with the idea that cattle growers are deforesters.\u201d<\/p>\n
Once the data has been collected, which should be around November this year, the association will the work to disseminate the information, at events such as international fairs and also by publishing articles in the foreign press.<\/p>\n
\u201cIn October, the leading European food fair, Anuga, will take place in Germany. We are going to take the information so people can understand it, display the cases on a screen,\u201d he says. \u201cBy the time Gulfood (the leading food industry fair in the Middle East, held in Dubai), takes place, in February, we will be better prepared. We will be able to do an even better job,\u201d says Sampaio. <\/p>\n
\u201cThe idea is to take the information with us to each and every event abroad,\u201d reveals the Abiec director. \u201cIn addition to beef, we need to sell a clear conscience, to let it be known that we are monitoring our suppliers,\u201d he claims. \u201cWe will also work hard to generate good news in the media. We will promote a large event to announce these data,\u201d says Sampaio.<\/p>\n
The campaign will show information such as, for instance, the fact that Brazilian cattle farming is growing while the grazing area in the country is decreasing. According to figures of the Brazilian Agricultural Research Corporation (Embrapa), from 1950 to 2006, productivity gains, the results of the modernization of cattle farming, have accounted for 79% of the increase in Brazilian cattle production.<\/p>\n
According to the study, these gains have enabled 525 million hectares of land to go unused. From 1996 to 2006, Brazilian animal husbandry recorded its highest average annual rate of productivity gain, at 6.6%.<\/p>\n
*Translated by Gabriel Pomerancblum<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"
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