{"id":389720,"date":"2025-06-03T14:08:00","date_gmt":"2025-06-03T17:08:00","guid":{"rendered":"https:\/\/anba.com.br\/?p=389720"},"modified":"2025-06-03T16:21:51","modified_gmt":"2025-06-03T19:21:51","slug":"homemade-snacks-turn-into-tasty-business","status":"publish","type":"post","link":"https:\/\/anba.com.br\/en\/homemade-snacks-turn-into-tasty-business\/","title":{"rendered":"Homemade snacks turn into tasty business"},"content":{"rendered":"\n

S\u00e3o Paulo \u2013 It started as a joke. The mom, Luciana Yazigi, got so many compliments on the zaatar pita bread toasts she\u2019d serve when friends would come over, she told her daughter, Camila: we should sell these toasts! The daughter took it seriously. After all, they\u2019d make a great snack \u2013 for a quick bite, to serve at parties, or as an accoutrement to meals. And what had begun as a home operation grew into a business.<\/p>\n\n\n\n

\u201cAt first, we tested out brand-new flavors and other technical stuff such as shelf life,\u201d says Luciana. While the culinary side developed into a well-oiled machine (not least because Z Bites<\/a><\/strong> toasts include extra virgin olive oil), Camila looked after the visual identity and sales channels: an Instagram profile and a WhatsApp number. In no time, the small business was up and running, quickly going from selling to friends to reaching new demographics.<\/p>\n\n\n

\n
\"Mother
Mother and daughter Luciana and Camila built a business out of a family hit\n<\/figcaption><\/figure>\n<\/div>\n\n\n

As interest in brick-and-mortar units picked up, so did demand, and the business had to move from the Yazigis\u2019 home kitchen to a more professional facility. \u201cWe set up a formal business, rented out headquarters, and are now expanding into new locations. We want to be in hotels in the S\u00e3o Paulo countryside and other places that are good fits for our product,\u201d says Luciana.<\/p>\n\n\n\n

The snacks are made with top-shelf product, including imported zaatar, and they are thinner than traditional pita toast \u2013 which means they take a bit more work, according to their creator. For all those reasons, they\u2019re priced a bit higher than regular toast. \u201cBut our clients don\u2019t complain about the price,\u201d the Z Bites partner guarantees.<\/p>\n\n\n\n

The toasts come in 100g packs or in 150g reusable jars, and prices vary depending on flavor. Aside from the original zaatar flavor, pizza, rosemary, lemon pepper, parmesan, and traditional varieties are available.<\/p>\n\n\n\n

Tradition around the table<\/strong><\/h2>\n\n\n\n

Zaatar pita bread is a classic of Arab cuisine. At the Yazigis\u2019, Arab food gets served twice a week. On Tuesdays, the whole family, about twenty people, shows up for lunch at Luciana\u2019s and Camila\u2019s home.<\/p>\n\n\n\n

\u201cWe like to be around the table and eat. It\u2019s part of the tradition of our family, and of Arab families in general. The whole culture revolves around eating,\u201d says Luciana, who splits her time between the new business and the building company of which she is a partner alongside her sister, Claudia Yazigi Haddad \u2013 a business founded by her father, Walid Yazigi, 60 years ago. In turn, Camila straddles her Z Bites work and a job as a Marketing coordinator.<\/p>\n\n\n\n

Luciana is a second-generation descendant of Syrians on her father\u2019s side and Lebanese on her mother\u2019s side. A few years ago, she went to her family\u2019s village in Lebanon to see the land they came from. Besides Camila, she has two other daughters whose role in the new family business involves nothing but eating the delicacies and rooting for success.<\/p>\n\n\n\n

When it comes to the future of Z Bites, the outlook is optimistic. \u201cWe are doing a good job of structuring ourselves, the projections are good, the feedback is positive, there are lots of return customers. I guess we\u2019ve already made it,\u201d she celebrates.<\/p>\n\n\n\n

Check it out:<\/p>\n\n\n\n

 @z.bites_<\/p>\n\n\n\n

Read more:
Arab brands attracted buyers at APAS Show<\/a><\/p>\n\n\n\n

Reporting by D\u00e9bora Rubin, in collaboration with ANBA<\/strong><\/p>\n\n\n\n

Translated by Gabriel Pomerancblum<\/strong><\/p>\n

Supplied<\/div>","protected":false},"excerpt":{"rendered":"

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