S\u00e3o Paulo \u2013 Six years ago, its eyes set on the foreign market, company Very Important established vegetable cosmetics brand Phytophilo, featuring labels in Portuguese and English. Its product line includes bar soaps, liquid soaps, oils, bathing salts, moisturizing lotions, gels and bathing foams. The bar soaps have already been sold to countries such as Kuwait and the United Arab Emirates. Now, exports to the Arabs have ceased, but the company wants to conquer the region again.<\/p>\n
\u201cWe have always viewed that market attentively,\u201d says Adriana Barbito, the director of Very Important. \u201cThey love Brazilian products. It would be interesting to find a distributor in the region,\u201d she says. The company has participated in two editions of BeautyWorld Middle East, the leading cosmetics industry fair in the region, held in Dubai, but business with the Arabs, and foreign sales in general, were affected by the world financial crisis of 2008. \u201cI hope that in 2012 we will get back to attending the fair,\u201d she declares.<\/p>\n
According to Adriana, Phytophilo was established to sell products based on natural ingredients, because these enjoy widespread acceptance in the international market, which is the brand\u2019s target. \u201cWe established the brand to promote Amazonian products. We have quality products at competitive prices,\u201d says the executive. \u201cOur products do not contain paraben, which is an aggressive preservative,\u201d she explains. Phytophilo\u2019s cosmetics are based on plants and fruit like babassu, assai, aloe vera, cupuassu, coconut, acerola, passion fruit, among others. <\/p>\n
At present, the company is resuming its exports to nearer markets such as Bolivia and Guatemala. \u201cWe are doing recovery work,\u201d she explains. However, she also bets in sales to farther countries. \u201cWe are in talks with some people in Saudi Arabia,\u201d she reveals. The production, which is outsourced, ranges from 6,000 to 10,000 items per month, manufactured depending on sales demand. At its office, in the city of S\u00e3o Paulo, Very Important counts on five employees.<\/p>\n
Contact <\/b>
Very Important
Tel.: +55 11 5642-1162
E-mail: veryimportant@veryimportant.com.br or phytophilo@phytophilo.com.br
Site: www.phytophilo.com.br<\/p>\n
*Translated by Gabriel Pomerancblum<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"
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