{"id":391382,"date":"2025-07-04T15:42:03","date_gmt":"2025-07-04T18:42:03","guid":{"rendered":"https:\/\/anba.com.br\/?p=391382"},"modified":"2025-07-04T15:42:06","modified_gmt":"2025-07-04T18:42:06","slug":"arab-brazilian-chamber-joins-innovation-event","status":"publish","type":"post","link":"https:\/\/anba.com.br\/en\/arab-brazilian-chamber-joins-innovation-event\/","title":{"rendered":"Arab-Brazilian Chamber joins innovation event"},"content":{"rendered":"\n

S\u00e3o Paulo \u2013 Created to promote the participation of startups from Brazil\u2019s Northeast in the national and international economy, the Neon event this year includes the participation of the Arab-Brazilian Chamber of Commerce<\/strong> (ABCC<\/a>). The ABCC\u2019s Head of International Consulting and CCAB Lab<\/a>, Karen Mizuta, is taking part as a judge in a startup competition and in panels on innovation and the potential of the Asian market.<\/p>\n\n\n\n

Held in Teresina, Neon is in its third edition\u2014the first two took place in S\u00e3o Lu\u00eds, Maranh\u00e3o state, and Jo\u00e3o Pessoa, Para\u00edba state\u2014with a schedule full of activities to train and promote northeastern startups. Neon began on Thursday (3) and ends on Friday (4) with lectures, mentoring sessions, business and investment rounds, startup exhibitions, and cultural presentations, featuring experts and participation from big tech companies.<\/p>\n\n\n\n

Karen Mizuta was invited by Sebrae, which promotes the competitiveness of small businesses, to serve as a judge for startup pitches in the Arena Web Summit program. After this presentation stage, 38 companies will be selected to participate in an internationalization mission to the Web Summit in Lisbon, Portugal, in November.<\/p>\n\n\n\n

During the panel discussion \u201cSelling to Asia: Legal Framework, Sales Culture, and Decision Triggers,\u201d held on Thursday (3), Mizuta presented the business potential for startups in Arab countries, some of which are undergoing economic diversification processes.<\/p>\n\n\n\n

\u201cWhat I highlighted was the issue of opportunities in the Arab market,\u201d said Mizuta. \u201cThe economic diversification they are undergoing, with the strategic visions for 2030 and 2050 of Saudi Arabia, the United Arab Emirates, and other countries focusing on innovation, attracting skilled people, investments, and building a framework for sustainability,\u201d she said.<\/p>\n\n\n\n

At the event, she added that companies need to understand and adapt to the culture of Arab countries to operate there, adjusting to the dynamics of those economies, local preferences, and regulatory requirements. \u201cMoreover, [it is necessary] to know how to negotiate with the local culture, which is not so pragmatic,\u201d she said.<\/p>\n\n\n\n

In her participation at Neon, Mizuta also presents the CCAB Lab, the ABCC\u2019s innovation hub, which aims to connect the innovation ecosystems of Brazil and Arab countries.<\/p>\n\n\n\n

\u201cI spoke about how the ABCC can help through its CCAB Lab. It\u2019s an innovation hub designed for this purpose, acting as a support arm for connections with the Arab world by bringing information and opportunities,\u201d she said. On Friday (4), she will take part in the panel \u201cWho pays the bill? Programs and networks that support your global entry.\u201d More information about Neon is available here<\/a>.<\/p>\n\n\n\n

Read more<\/em>:
Saudi Arabia seeks startups in Brazil<\/a><\/p>\n\n\n\n

Translated by Guilherme Miranda<\/strong><\/p>\n

Supplied<\/div>","protected":false},"excerpt":{"rendered":"

Neon, organized by Sebrae in Piau\u00ed, features meetings and startup pitches as well as panels and mentoring. Arab-Brazilian Chamber representative presents the potential of the Arab market to innovative companies.<\/p>\n","protected":false},"author":2317,"featured_media":391379,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[95],"tags":[48478,9543,9534,3667,53691,11037,28711,53692],"class_list":{"0":"post-391382","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-innovation","8":"tag-arab-brazilian-chamber-of-commerce-2","9":"tag-brasil-en","10":"tag-brazil-en","11":"tag-innovation","12":"tag-neon-2","13":"tag-sebrae-en","14":"tag-startups-en-2","15":"tag-web-summit-2"},"wps_subtitle":"Neon, organized by Sebrae in Piau\u00ed, features meetings and startup pitches as well as panels and mentoring. Arab-Brazilian Chamber representative presents the potential of the Arab market to innovative companies.","_links":{"self":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/391382","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/users\/2317"}],"replies":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/comments?post=391382"}],"version-history":[{"count":0,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/391382\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media\/391379"}],"wp:attachment":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media?parent=391382"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/categories?post=391382"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/tags?post=391382"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}