S\u00e3o Paulo \u2013 The Egyptian designer Karim Rashid is visiting S\u00e3o Paulo to negotiate projects with Brazilian companies. This Tuesday (30th), after giving a talk at the 41st edition of the House & Gift Fair, at Expo Center Norte, he said he is in Brazil to negotiate partnerships with companies in the country, but did not reveal which ones. <\/p>\n
\u201cI have worked with some Brazilian brands in the past, such as [women\u2019s shoe company] Melissa, and I want to negotiate projects with other enterprises,\u201d said the New York-based designer. The companies willing to work with Rashid include brands to which he has developed products in the past. <\/p>\n
While the deals do not come through, the designer made use of his visit to the country to speak on the importance of design to conquering new markets. This was the topic of his talk at the House & Gift Fair.<\/p>\n
During the talk, Rashid claimed that the use of design in products is recent and became important to companies after World War 2 (1939-1945). \u201cSome companies had design teams to develop their products,\u201d he said.<\/p>\n
He believes that the influence of design in the conception of new products increases as competition among companies grows too. \u201c[I] remember that in 1982 companies would make a bad product and people would buy it, because it was the only option. Now, consumers have the power.\u201d<\/p>\n
Rashid is the son to an Egyptian father and a British mother. He was born in Cairo, but studied in Canada and Italy. His clients range from clothing brands, such as Ralph Lauren, to automakers, such as Hyundai, and consumer electronics companies, such as Sony. His creations may also be seen in hotel projects, trash bins, spectacles, lighting fixtures and even products by another hyped-up brand: the Italian Prada.<\/p>\n
He believes that projects designed by high-profile designers are not necessarily expensive. \u201cCompanies often think that whenever they hire a designer to create a product, he will make something expensive that does not work. At times the product may be cheap. Some businessmen are beginning to realize that,\u201d he said. <\/p>\n
To Rashid, the products need to meet the people\u2019s demands, be original and identify with the brand. \u201cIn the 1940s, whenever we travelled, we would stay in a hotel because a hotel was what most resembled our home when we were far from home. Now, when we go to a hotel, we don\u2019t want things reminiscent of our home. We want it to elicit sensations from us that our home does not,\u201d he said.<\/p>\n
Another example mentioned by the designer work is a product line he developed for Prada in 1999. \u201cNowadays people travel a lot. In developing the cosmetics [packaging] line for Prada, I realized that people would rather carry small product samples than the entire bottle. So we offered small doses. The companies must remain open to the wants and needs of consumers,\u201d he said.<\/p>\n
*Translated by Gabriel Pomerancblum<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"
Egyptian designer visits S\u00e3o Paulo to negotiate projects with Brazilian companies. In a talk, he showed the importance of design in conquering markets.<\/p>\n","protected":false},"author":2317,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[107],"tags":[],"class_list":{"0":"post-39148","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-business-opportunities"},"wps_subtitle":"Egyptian designer visits S\u00e3o Paulo to negotiate projects with Brazilian companies. In a talk, he showed the importance of design in conquering markets.","_links":{"self":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/39148","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/users\/2317"}],"replies":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/comments?post=39148"}],"version-history":[{"count":0,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/39148\/revisions"}],"wp:attachment":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media?parent=39148"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/categories?post=39148"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/tags?post=39148"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}