S\u00e3o Paulo \u2013 The Amazonas Sandals, whose creations are based on concepts of sustainability, design and comfort, were focused on the international market from the start. The sandals, a product of traditional shoe part manufacturer Amazonas Group, hit the market in June at the Pitti Immagine fair in Florence, Italy. After having featured in trade shows in the United Kingdom and United States, the sandals were introduced to the Brazilian public at an event in S\u00e3o Paulo this Thursday (1st). The Arab market is also under the company\u2019s aim.<\/p>\n
\u201cThe project took over three years to develop,\u201d says Ariano Novaes, the Marketing director with Grupo Amazonas. \u201cOur entry into the international market was demand-based. We realized that right now, the foreign market is much more receptive to a line of sustainable products such as ours,\u201d explains the executive. <\/p>\n
Sandals by Amazonas are made from biodegradable material that takes five years to decompose after being disposed of. Four lines of the product have been developed, some using expanded rubber (higher soles) and others using compacted rubber (lower soles). The compacted rubber models are also made from recycled materials.<\/p>\n
Novaes also highlights product design as a strong point of the brand\u2019s. \u201cOur idea was offering a sandal unlike those available on the market by offering a more doll-like line, a product with a more romantic, feminine quality to it.\u201d <\/p>\n
The company already operates with distributors in countries such as Australia, Canada, Mexico, France, England, Spain, Portugal and Japan. In the Arab world, the plan is to break in through Dubai, in the United Arab Emirates.<\/p>\n
\u201cWe are interested in the Arabs. It is a great market that boasts a high rate of consumption of sandals. The aim is to go to a fair in Dubai, so we can reach all of the Arab countries and start operating in those markets,\u201d says Frederico Pucci, the International Sales executive with the company.<\/p>\n
Pucci is betting on the group\u2019s name and the product concept to win the international market. \u201cFirstly, the name Amazonas is immediately reminiscent of Brazil. Secondly, the sandal\u2019s fully sustainable, eco-friendly concept is innovative and highly regarded,\u201d he says.<\/p>\n
The executive claims that it is still early to discuss sales expectations. \u201cWe are getting a feel for the market right now. Amazonas is internationally known as a shoe part manufacturer. There are also many people who are not familiar with the brand Amazonas, but already wear it. We need to introduce the brand, and the path to that is a longer one,\u201d he explains.<\/p>\n
In addition to the Emirates, Pucci also regards another country as a gateway into the Arab countries. \u201cSaudi Arabia is one of the Arab world\u2019s top shoe buying countries. Logically, we want to reach all Middle Eastern and North African countries, but in the short run we will focus on the Saudi and Emirati markets.\u201d <\/p>\n
In Brazil, Amazonas Sandals will be available as of late September. Product distribution will start from the states of S\u00e3o Paulo, Bahia and Rio de Janeiro. Prices should range from 19.90 reals (US$ 12,50) to 39.90 reals (US$ 25,00). The sandals will be manufactured at plants in Franca, in the state of S\u00e3o Paulo, and Jo\u00e3o Pessoa, in the state of Para\u00edba, at a total of 1.5 million pairs per month, including men\u2019s and women\u2019s models.<\/p>\n
Contact <\/b>
Amazonas Sandals (Amazonas Group)
Frederico Pucci
Telephone: (+55 83) 9922-8876
E-mail: pucci@antaresglobaltrade.com<\/p>\n
*Translated by Gabriel Pomerancblum<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"
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