{"id":393211,"date":"2025-08-07T17:47:25","date_gmt":"2025-08-07T20:47:25","guid":{"rendered":"https:\/\/anba.com.br\/?p=393211"},"modified":"2025-08-07T17:48:05","modified_gmt":"2025-08-07T20:48:05","slug":"businesswoman-opens-arab-perfume-shop-in-sao-paulo","status":"publish","type":"post","link":"https:\/\/anba.com.br\/en\/businesswoman-opens-arab-perfume-shop-in-sao-paulo\/","title":{"rendered":"Businesswoman opens Arab perfume shop in S\u00e3o Paulo"},"content":{"rendered":"\n

S\u00e3o Paulo \u2013 The 42-year-old Brazilian businesswoman Iane Cirelli had been buying and selling imported perfumes for over 10 years when she decided to invest in selling nothing but Arab product<\/strong>. Motivated by growing consumer demand, mostly fueled by social media, she opened a dedicated Arab perfume shop last October in S\u00e3o Paulo.<\/p>\n\n\n

\n
\"Lattafa
Lattafa perfumes are some of the bestsellers<\/figcaption><\/figure>\n<\/div>\n\n\n

\u201cA few years ago, I started noticing that demand for Arab perfumes <\/strong>was <\/strong>far greater than for the traditional perfumes I used to sell, but I decided to wait and see if that would go away or not. People\u2019s interest did not wane, so when Shopping da Lapa mall representatives invited me to set up a shop to sell nothing but Arab perfumes, I decided to take the leap, and it\u2019s been working out great,\u201d she said.<\/p>\n\n\n\n

\u201cAh Roma<\/a>\u201d carries different types of Arab perfumes. Sales are made in person and via WhatsApp. With 50 perfumes available at the shop, Cirelli holds a small inventory of her bestsellers, including Lattafa. \u201cFrom the get-go, I have seen great acceptance of Arab perfumes, much more so than when I used to sell perfumes from elsewhere, such as France,\u201d she says. She believes this is due to product quality.<\/p>\n\n\n

\n
\"Attractive
Attractive packaging and bottles appeal to shoppers<\/figcaption><\/figure>\n<\/div>\n\n\n

According to her, what differentiates Arab perfumes from Western ones are features such as essence content, fragrance longevity, and ingredients. \u201cArab perfumes last so long they can stay on your skin for over 12 hours. Besides, the bottles, which are made from heavy glass and feature elaborate designs, are beautiful and help win over the public,\u201d she says.<\/p>\n\n\n\n

Going into the perfume business<\/strong><\/p>\n\n\n\n

Cirelli first started selling imported perfumes to meet financial needs. Over the years, she honed her skills and learned the trade. \u201cPrior to selling imported perfumes, I worked for a multinational company as a software developer. I began selling perfume to my friends back in 2013, but I didn\u2019t know anything about it. I dove deeper, I took courses, I learned about notes, what you wear at night, what you wear during the day, in cold weather, in hot weather, and I grew to love it,\u201d says Cirelli.<\/p>\n\n\n\n

By Rebecca Vettore, in collaboration with ANBA<\/strong><\/p>\n\n\n\n

Translated by Gabriel Pomerancblum<\/strong><\/p>\n\n\n\n

<\/p>\n

Supplied<\/div>
Supplied<\/div>
Supplied<\/div>","protected":false},"excerpt":{"rendered":"

Consumer demand for Middle Eastern fragrances prompted Iana Cirelli to set up a dedicated point of sale at Shopping da Lapa mall.<\/p>\n","protected":false},"author":2342,"featured_media":393115,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[91],"tags":[18221,13066,10080,26392,3143],"class_list":{"0":"post-393211","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-economy","8":"tag-arab-perfume","9":"tag-perfume-en","10":"tag-sao-paulo-en","11":"tag-shop","12":"tag-store"},"wps_subtitle":"Consumer demand for Middle Eastern fragrances prompted Iana Cirelli to set up a dedicated point of sale at Shopping da Lapa mall.","_links":{"self":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/393211","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/users\/2342"}],"replies":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/comments?post=393211"}],"version-history":[{"count":0,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/393211\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media\/393115"}],"wp:attachment":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media?parent=393211"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/categories?post=393211"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/tags?post=393211"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}