{"id":393540,"date":"2025-08-13T17:00:00","date_gmt":"2025-08-13T20:00:00","guid":{"rendered":"https:\/\/anba.com.br\/?p=393540"},"modified":"2025-08-14T09:39:03","modified_gmt":"2025-08-14T12:39:03","slug":"brazil-to-join-malaysias-halal-fair-mihas","status":"publish","type":"post","link":"https:\/\/anba.com.br\/en\/brazil-to-join-malaysias-halal-fair-mihas\/","title":{"rendered":"Brazil to join Malaysia\u2019s halal fair MIHAS"},"content":{"rendered":"\n

S\u00e3o Paulo \u2013 Brazil will be present at the 21st<\/sup> Malaysia International Halal Showcase (MIHAS 2025) to be held from September 17 to 20 at the Malaysia International Trade and Exhibition Center (MITEC) in Kuala Lumpur. The Malaysian Embassy\u2019s Trade Office in S\u00e3o Paulo (MATRADE S\u00e3o Paulo) shared information about the fair, highlighting its size and the Brazilian participation.<\/p>\n\n\n\n

According to the office, MIHAS is organized by the Malaysia External Trade Development Corporation (MATRADE<\/a>) and is recognized as the world\u2019s largest marketplace for halal-certified and value-added products and services, bringing together buyers and sellers from over 90 countries.<\/p>\n\n\n

\n
\"Brazil
Brazil had a booth at MIHAS 2024<\/figcaption><\/figure>\n<\/div>\n\n\n

Brazilian companies participate in MIHAS as exhibitors. MATRADE S\u00e3o Paulo highlights that this year they will also take part in the fair\u2019s International Sourcing Program (INSP), a business platform covering more than 14 industrial clusters, from food and beverages and packaging to production and logistics technologies.<\/p>\n\n\n\n

According to MATRADE S\u00e3o Paulo, Brazil\u2019s presence reflects the country\u2019s growing adoption of halal standards, driven by increased demand for quality assurance, product traceability, and sustainable supply. Brazilian participation is organized by the Halal do Brasil project, spearheaded by the Arab-Brazilian Chamber of Commerce<\/strong> (ABCC<\/a>), and the Brazilian Trade and Investment Promotion Agency (ApexBrasil). Spots are still available for Brazilian companies interested in participating.<\/p>\n\n\n\n

\u201cMIHAS is where the world comes to witness the future of halal \u2013 a future built on trust, innovation, and uncompromising quality,\u201d said Amirul Azman Ahmad, Trade Commissioner of MATRADE S\u00e3o Paulo, in the released material. According to him, MIHAS opens doors to new opportunities and strong partnerships. \u201cWe welcome more Brazilian companies to join this movement and experience first-hand how Malaysia is leading the global halal economy,\u201d he added.<\/p>\n\n\n\n

MATRADE S\u00e3o Paulo says it works with influential organizations in Brazil\u2019s halal market, such as certification bodies CDIAL Halal and FAMBRAS Halal, as well as the ABCC, to raise awareness, create business links, and connect Brazilian exporters and importers with Malaysia\u2019s halal ecosystem.<\/p>\n\n\n\n

The 2024 edition of MIHAS generated MYR 4.3 billion (equivalent to USD 1.01 billion at the current conversion rate) and attracted over 43,000 visitors. This year, under the theme \u201cPinnacle of Halal Excellence,\u201d the fair is expected to generate MYR 4.5 billion in business (USD 1.06 billion). In addition to driving high volumes of trade, the event highlights global halal consumption trends.<\/p>\n\n\n\n

Quick facts:<\/strong><\/h2>\n\n\n\n

21st<\/sup> Malaysia International Halal Showcase (MIHAS 2025)
September 17 to 20, 2025
Malaysia International Trade and Exhibition Center (MITEC)
Kuala Lumpur, Malaysia
More information about MIHAS available on the fair’s website<\/a>
For inquiries about the Brazilian industry, contact Matrade S\u00e3o Paulo at saopaulo@matrade.gov.my
To participate in Mihas through the Brazil Halal Project, contact comercial@ccab.org.br.<\/p>\n\n\n\n

Translated by Guilherme Miranda<\/strong><\/p>\n

Halal do Brasil<\/div>
Halal do Brasil<\/div>","protected":false},"excerpt":{"rendered":"

Brazilian companies will take part in a fair focused on halal products and services in Kuala Lumpur in September. Malaysian office MATRADE S\u00e3o Paulo says Brazil\u2019s presence reflects the Latin American giant\u2019s growing adoption of halal standards. Spots are still available to participate.<\/p>\n","protected":false},"author":2316,"featured_media":393513,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[46537],"tags":[30170,28679,48478,7170,30691,9550,15786,51295,43169,54021,43495,41084,2643,38738],"class_list":{"0":"post-393540","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-arab-brazilian-chamber","8":"tag-apexbrasil-en-2","9":"tag-apexbrasil-en","10":"tag-arab-brazilian-chamber-of-commerce-2","11":"tag-fairs","12":"tag-feira-en-2","13":"tag-halal-en","14":"tag-halal-en-2","15":"tag-islamism-2","16":"tag-islamismo-en-2","17":"tag-matrade-2","18":"tag-mihas-en","19":"tag-muculmanos-en-2","20":"tag-muslims","21":"tag-projeto-halal-do-brasil-2-en"},"wps_subtitle":"Brazilian companies will take part in a fair focused on halal products and services in Kuala Lumpur in September. Malaysian office MATRADE S\u00e3o Paulo says Brazil\u2019s presence reflects the Latin American giant\u2019s growing adoption of halal standards. Spots are still available to participate.","_links":{"self":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/393540","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/users\/2316"}],"replies":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/comments?post=393540"}],"version-history":[{"count":0,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/393540\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media\/393513"}],"wp:attachment":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media?parent=393540"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/categories?post=393540"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/tags?post=393540"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}