S\u00e3o Paulo \u2013 Men\u2019s shoes manufacturing company Sollu, headquartered in Franca, in the interior of the state of S\u00e3o Paulo, has just opened up a new export market: the Middle East. The first shipment, comprising 3,000 pairs, was sent 20 days ago to a client in Abu Dhabi, in the UAE. The second order, for 600 pairs, should be sent late this year to an importer in Jeddah, in Saudi Arabia.<\/p>\n
Sollu was established in 1988 and began exporting only five years ago, but already it has captive clients in Latin American and European countries. The company made contact with the Arabs via traders, trade shows, and research. \u201cThe Middle East has high purchasing power,\u201d says Alexandre Salom\u00e3o, the Export manager with Sollu. \u201cThe Arabs buy large volumes and help compensate sales during periods when the domestic market is weak,\u201d he explains.<\/p>\n
Sollu specializes in leather shoe manufacturing and produces 1,300 pairs per day. Out of those, 30% are exported. According to Salom\u00e3o, the company\u2019s target is to raise that rate to 40%, but that depends on increasing production. As for sales to the Arabs, which have just begun, they are expected to grow strongly. \u201cIt is feasible to sell 20,000 pairs a year to Saudi and another 20,000 to the Emirates,\u201d says the executive.<\/p>\n
Although the company has not attended trade shows in the Arab countries yet, Salom\u00e3o claims that there is interest in doing so. It was in an event of the kind, Francal, in S\u00e3o Paulo, that Sollu closed the order with the Abu Dhabi client. Salom\u00e3o hopes to close new orders with the Arabs during Couromoda 2012, another fair in S\u00e3o Paulo.<\/p>\n
\u201cOur client in Jeddah should be coming back to check out new trends and models,\u201d he says. \u201cThe Arabs really enjoy the Brazilian product for its comfort and the quality of the leather,\u201d he says. Sollu has 180 employees and its main foreign markets include Venezuela and Bolivia.<\/p>\n
Contact <\/b> <\/p>\n
Sollu
Tel: +55 16 2103-0100
E-mail: export@sollu.com.br
Site: www.sollu.com.br<\/p>\n
*Translated by Gabriel Pomerancblum<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"
S\u00e3o Paulo-based men\u2019s shoes manufacturing company Sollu has just broken into the Arab market. It has clients in Saudi Arabia and the Emirates, and is already planning on boosting its exports.<\/p>\n","protected":false},"author":2313,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[91],"tags":[],"class_list":{"0":"post-39368","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-economy"},"wps_subtitle":"S\u00e3o Paulo-based men\u2019s shoes manufacturing company Sollu has just broken into the Arab market. It has clients in Saudi Arabia and the Emirates, and is already planning on boosting its exports.","_links":{"self":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/39368","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/users\/2313"}],"replies":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/comments?post=39368"}],"version-history":[{"count":0,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/39368\/revisions"}],"wp:attachment":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media?parent=39368"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/categories?post=39368"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/tags?post=39368"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}