S\u00e3o Paulo \u2013 Eleven years ago, in one of the beautiful coastal cities of Northeastern Brazil, Areia Dourada was established, geared at beach fashion and fitness garments. Currently, the garment producer makes 10,000 items a month, of which 10% are exported, part to a client in Lebanon.<\/p>\n
\u201cIt is a client that has been purchasing for five years. Whenever I participate in the fair in Lyon, France, he buys,\u201d said Gra\u00e7a Menezes, the owner of Areia Dourada. She explains that with each order, the Lebanese client, a representative of K-Group, in Beirut, buys between 500 to 600 pieces. \u201cHe generally likes different articles, bikinis with accessories and draperies, glossy, with different finishing and prints,\u201d said the businesswoman.<\/p>\n
The first Areia Dourada export was to a group of Italian buyers that closed the order in Brazil. However, exports only grew when Gra\u00e7a started participating in international fairs in France and Spain. \u201cI started appreciating the product, adding value. There is no point in travelling abroad with a basic product, you have to go with a differential in quality and design, something that has the face of Brazil,\u201d she pointed out.<\/p>\n
So, what are the Areia Dourada differentials? \u201cThe print and the exclusive accessories. We develop research both in material and design,\u201d said Gra\u00e7a. \u201cWe do not use that thick lycra, we use fluit, a kind of lighter and finer fabric, made from polyamide and elastane,\u201d she says. With well worked products, the brand has also won clients in Greece, Russia, Spain and France.<\/p>\n
To increase exports, Gra\u00e7a plans to return to the Madrid International Salon, next year. She also plans to increase her staff, which currently includes 15 people, including those in garment production and at the shop in the city of Natal. Areia Dourada annual revenues range from 600,000 to 700,000 Brazilian reals (US$ 330.000 to US$ 380.000).<\/p>\n
Contact<\/p>\n
Areia Dourada<\/b>
Tel.: (+55 84) 3219-4911
E-mail: gmenezes@areiadourada.com.br
Site: www.areiadourada.com.br<\/p>\n
*Translated by Mark Ament<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"
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