{"id":394659,"date":"2025-09-02T13:33:31","date_gmt":"2025-09-02T16:33:31","guid":{"rendered":"https:\/\/anba.com.br\/?p=394659"},"modified":"2025-09-02T13:33:34","modified_gmt":"2025-09-02T16:33:34","slug":"arab-perfumes-at-brazils-beauty-fair","status":"publish","type":"post","link":"https:\/\/anba.com.br\/en\/arab-perfumes-at-brazils-beauty-fair\/","title":{"rendered":"Arab perfumes at Brazil\u2019s Beauty Fair"},"content":{"rendered":"\n<p>S\u00e3o Paulo \u2013 The <a href=\"https:\/\/beautyfair.com.br\/\" target=\"_blank\" rel=\"noopener\">Beauty Fair<\/a> takes place from next Saturday (6) to Tuesday (9) at Expo Center Norte in S\u00e3o Paulo, featuring Arab perfumes among the products showcased. Fragrances from the region have grown in popularity with Brazilian consumers in recent years and are expected to be among the highlights of the show, which will dedicate an exclusive pavilion to perfumery in this edition.<\/p>\n\n\n\n<p>Among the companies listed as exhibitors at Beauty Fair that work with Arab perfumes are Al Ward, BR Brand Imports, Juno Importadora, World Scentz Perfumes \u00c1rabes, and Arab brand Lattafa Perfumes. Al Ward\u2019s owner, Julia de Biase, will give a lecture on Arab perfumes next Sunday (7), from 2:00\u202fPM to 2:40\u202fPM, at the Beauty Fair Led Arena in the Perfume Sector.<\/p>\n\n\n\n<p>The list of exhibitors includes around 70 perfumery companies, including major Brazilian brands such as O Botic\u00e1rio and \u00c1gua de Cheiro. In March of this year, the Beauty Fair\u2019s website Neg\u00f3cios da Beleza reported that the perfume pavilion was created following 2025 trends, at a time when the fragrance sector is experiencing a huge boom in the global beauty market.<\/p>\n\n\n\n<p>According to material released at the time, the Latin American perfumery market grew 34% up to September of last year, with particular emphasis on Arab perfumes featuring intense oriental notes such as cardamom and oud. According to the Beauty Fair website, boosted by TikTok and Generation Z, these perfumes have gained popularity with their exotic packaging and long-lasting scent.<\/p>\n\n\n\n<p>Beauty Fair presents itself as the largest beauty fair in the Americas. This year, the event celebrates its 20<sup>th<\/sup> anniversary. More than 200,000 visitors, around 500 exhibitors, over two thousand brands, and BRL 800 million [USD 147 million] in business are expected. The fair is open to both professionals and the general public. In addition to product exhibitions, there are areas for industry debates, including technical content and training sessions.<\/p>\n\n\n\n<p><em>Read more<\/em>:<br><a href=\"https:\/\/anba.com.br\/en\/businesswoman-opens-arab-perfume-shop-in-sao-paulo\/\">Businesswoman opens Arab perfume shop in S\u00e3o Paulo<\/a><\/p>\n\n\n\n<p><strong>Translated by Guilherme Miranda<\/strong><\/p>\n<div class=\"credits-overlay\" data-target=\".wp-image-394654\">Beauty Fair<\/div>","protected":false},"excerpt":{"rendered":"<p>The beauty trade show starts in S\u00e3o Paulo on Saturday (6), featuring Arab perfumes among the products showcased. A lecture on Sunday (7) will address perfumery from the region.<\/p>\n","protected":false},"author":2316,"featured_media":394654,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[107],"tags":[17991,48399,13203,36043,54231,13204,54233,54234,54232,31946],"class_list":{"0":"post-394659","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-opportunities","8":"tag-al-ward","9":"tag-arab-2","10":"tag-beauty-en","11":"tag-beauty-fair","12":"tag-br-brand-imports-2","13":"tag-cosmetics-en","14":"tag-juno-2","15":"tag-lattafa-2","16":"tag-perfumary","17":"tag-perfumes-en-2"},"wps_subtitle":"The beauty trade show starts in S\u00e3o Paulo on Saturday (6), featuring Arab perfumes among the products showcased. A lecture on Sunday (7) will address perfumery from the region.","_links":{"self":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/394659","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/users\/2316"}],"replies":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/comments?post=394659"}],"version-history":[{"count":0,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/394659\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media\/394654"}],"wp:attachment":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media?parent=394659"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/categories?post=394659"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/tags?post=394659"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}