![\"Pieces](\"https:\/\/anba.com.br\/wp-content\/uploads\/2025\/09\/camu-camu-1-732x1024.jpeg\")
The growth was organic, the result of significant investment in original design, branding, and most recently, the brand\u2019s digitalization. The average production is 10,000 pieces per month, with e-commerce being the main sales channel. \u201cWe used to have our own brick-and-mortar store, but now we focus entirely on digital sales and serving multi-brand retailers,\u201d explains Josiane Scudeler, Maria Antonia\u2019s daughter and one of the company\u2019s partners. \u201cWe also take part in international fairs and events aimed at the children\u2019s clothing segment.\u201d<\/p>\n\n\n\n
The pieces\u2014dresses and skirt\/short-and-top sets\u2014feature prints inspired by Brazilian landscapes and icons. They are original, colorful, comfortable, and, in Josiane\u2019s words, \u201ctruly childlike.\u201d On the brand\u2019s Instagram, there\u2019s even a statement that children should wear children\u2019s clothes, not miniature versions of adult styles. The audience consists of mothers who value original design, Brazilian identity, comfort, and purpose. \u201cThese are women who want to dress their children in pieces that honor childhood, tell stories\u2014not just follow trends,\u201d explains Josiane.<\/p>\n\n\n
![\"Brazilian](\"https:\/\/anba.com.br\/wp-content\/uploads\/2025\/09\/camu-camu-4-732x1024.jpeg\")
Recognition also comes from the market itself: The brand\u2019s craftsmanship and respect for its young audience have earned awards and highlights at fashion fairs, both in Brazil and abroad. It was named Best Children\u2019s Brand in Las Vegas, Featured Brand in Colombia, and selected by WGSN (a consumer trends company) as one of the Top 3 brands in New York out of 280. The pieces are feminine and offered in three categories\u2014babies, children (sizes 4 to 12), and youth (10 to 18).<\/p>\n\n\n\n
The company remains family-run. Now, at the forefront are Josiane and her sisters Regiane and Edineia. The three are partners, each overseeing a specific area: Josiane leads marketing, sales, and strategy; Regiane heads creation, styling, and product development; and Edineia oversees finance. \u201cWe strongly believe in this balance of talents within the family, and it\u2019s what keeps us grounded, innovative, and steady, even with all the brand\u2019s growth,\u201d says Josiane.<\/p>\n\n\n\n
From Brazil to the world<\/strong><\/h2>\n\n\n\nWith its own factory in Cerquilho, the team now has around 40 direct employees, in addition to partners and service providers who are part of the production chain. In this new chapter of exports, beyond the three countries where Camu Camu is already present, Josiane says discussions with countries in Latin America and Europe are already underway, especially with boutiques aligned with the brand\u2019s style, valuing originality, Brazilian aesthetics, and the concept of children\u2019s slow fashion\u2014pieces made with quality materials, designed to last, and produced with respect for those who make them.<\/p>\n\n\n\n
Expanding into Arab countries is also on the Scudeler sisters\u2019 radar. \u201cWe believe that countries like the United Arab Emirates, Qatar, and Kuwait have audiences that appreciate distinctive design, artisanal finishes, and products with a story. Camu Camu\u2019s aesthetic has great potential in these markets, especially given the appreciation for high-quality children\u2019s fashion there.\u201d<\/p>\n\n\n\n
For the entrepreneur, bringing Brazil through style and prints is not a marketing or commercial strategy\u2014it\u2019s identity. It\u2019s a way to highlight the beauty of Brazil and what the country has to offer. \u201cWe showcase the many beauties of our country through prints, colors, themes, and storytelling. And we believe that what captivates audiences abroad isn\u2019t a \u2018Brazilian label,\u2019 but the complete package: originality, sensitivity, and the true quality of the pieces.\u201d<\/p>\n\n\n\n
Now the Scudeler family proudly watches the brand, born in the countryside of S\u00e3o Paulo, conquer the world\u2014without ever losing its essence of being Brazil-made with authenticity, color, soul, and care. \u201cCamu Camu is more than just a children\u2019s clothing brand. It\u2019s a life project that believes childhood should be preserved, celebrated, and respected. Every piece we create carries this mission\u2014to dress with poetry, responsibility, and beauty.\u201d<\/p>\n\n\n\n
As a side note: camu-camu is a fruit native to the Amazon.<\/p>\n\n\n\n
Check it out:
<\/em>www.camucamu.com.br<\/a>
www.linkedin.com\/company\/camucamubrasil<\/a><\/p>\n\n\n\n
<\/em>www.camucamu.com.br<\/a>
www.linkedin.com\/company\/camucamubrasil<\/a><\/p>\n\n\n\n