{"id":396444,"date":"2025-10-03T13:21:57","date_gmt":"2025-10-03T16:21:57","guid":{"rendered":"https:\/\/anba.com.br\/?p=396444"},"modified":"2025-10-03T13:21:58","modified_gmt":"2025-10-03T16:21:58","slug":"brazilian-companies-target-middle-east-expansion","status":"publish","type":"post","link":"https:\/\/anba.com.br\/en\/brazilian-companies-target-middle-east-expansion\/","title":{"rendered":"Brazilian companies target Middle East expansion"},"content":{"rendered":"\n

S\u00e3o Paulo \u2013 The Secretary-General and Vice President of International Relations of the Arab-Brazilian Chamber of Commerce<\/strong> (ABCC<\/a>), Mohamad Orra Mourad, presented the opportunities and challenges for Brazilian agribusiness at the Meeting of SECOMs, SECTECs, and Agricultural Attach\u00e9s, organized by the Brazilian Trade and Investment Promotion Agency (ApexBrasil) in Dubai, United Arab Emirates, on Thursday (2). Among the challenges, Mourad mentioned logistical obstacles and the need to export more high-value products. Among the opportunities is exploring the halal products market, with halal meaning fit for Muslim consumption.<\/p>\n\n\n\n

The event, organized by ApexBrasil in partnership with Brazil\u2019s Ministry of Foreign Affairs in Dubai, concludes the global series of meetings being held since 2023 with embassy trade and investment promotion sectors (SECOMs), science, technology, and innovation sectors (SECTECs), and agricultural attach\u00e9s. On Thursday (2) and Friday (3), discussion panels were held on the internationalization of Brazilian products in the Middle East and India.<\/p>\n\n\n\n

According to Mourad, his panel discussed the challenges of expanding higher value-added agribusiness products beyond those in which Brazil is already a major supplier in the region, such as beef and chicken. Logistical difficulties in reaching the Middle East were another topic of the meeting, said the ABCC executive, noting that agribusiness products are sensitive to long journeys before reaching the final consumer.<\/p>\n\n\n\n

Starting this month, the world\u2019s largest container shipping company, MSC, will operate a direct route between Brazil and the UAE, which will help reduce the logistical challenge. \u201cIt\u2019s a first step,\u201d Mourad said.<\/p>\n\n\n\n

The business opportunity to be explored in the Arab world, Mourad noted, is the halal market, as Brazil is a major producer of halal protein and the ABCC understands the market in Arab countries. He took the opportunity to invite participants to the 3rd<\/sup> Global Halal Brazil Business Forum, which the ABCC will hold on October 27-28 in S\u00e3o Paulo in partnership with halal product certifier FAMBRAS Halal.<\/p>\n\n\n\n

Other panels at the meeting discussed opportunities for industry and services, including sectors such as aviation, healthcare, and sanitary stones and metals. Rafael Solimeo, head of the ABCC office in Dubai, said that one of the topics debated was positioning the Brazil brand as a country that produces high value-added products, similar to what happens with Italian fashion goods.<\/p>\n\n\n\n

Regarding opportunities for halal products made in Brazil for the Arab world, he said, \u201cOne thing we can affirm is that the ABCC understands halal in the Arab world better than anyone. We can strongly support the private sector in positioning itself in the Arab world, after all, the ABCC is Arab, and we know how Arabs think,\u201d he said.<\/p>\n\n\n\n

Read more<\/em>:
Dubai to host Cities Summit and Mayors\u2019 Forum<\/a><\/p>\n\n\n\n

Translated by Guilherme Miranda<\/strong><\/p>\n

Supplied\/Arab-Brazilian Chamber<\/div>","protected":false},"excerpt":{"rendered":"

A series of meetings are being held in Dubai to discuss strategies to increase the presence of Brazilian companies in the Middle East and India.<\/p>\n","protected":false},"author":2317,"featured_media":396429,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[46537],"tags":[28679,48478,54549,9621,25568,9550,9590,14623,2063,12717,9579],"class_list":{"0":"post-396444","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-arab-brazilian-chamber","8":"tag-apexbrasil-en","9":"tag-arab-brazilian-chamber-of-commerce-2","10":"tag-challenges-2","11":"tag-dubai-en","12":"tag-ghb-en","13":"tag-halal-en","14":"tag-industry-en","15":"tag-logistics-en","16":"tag-middle-east","17":"tag-msc-en","18":"tag-uae-en"},"wps_subtitle":"A series of meetings are being held in Dubai to discuss strategies to increase the presence of Brazilian companies in the Middle East and India.","_links":{"self":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/396444","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/users\/2317"}],"replies":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/comments?post=396444"}],"version-history":[{"count":0,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/396444\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media\/396429"}],"wp:attachment":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media?parent=396444"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/categories?post=396444"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/tags?post=396444"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}