S\u00e3o Paulo \u2013 The Brazilian footwear manufacturing company Azaleia, one of the leading companies of its kind in the country, took its 2012 spring-summer campaign to Saudi Arabia. According to information issued by the company, the Saudi market has been selected for the international action as part of a group of 15 countries in Latin America, Europe and the Middle East. <\/p>\n
The campaign aims to promote the brand\u2019s new concept in Brazil, \u201cReal beauty is you liking yourself,\u201d and is themed after flowers. The images portray a model wearing a short dress made from natural flowers. In Saudi Arabia, only the flowers have been used, as part of a graphic concept, because of the country\u2019s religious laws. <\/p>\n
According to information from the Azaleia press office, the Saudi campaign is taking place at the points of sale which sell the brand. In foreign countries, the initiative also includes ads on media vehicles, billboards and points-of-sale panels.<\/p>\n
In addition to Saudi Arabia, Azaleia has taken its campaign to Peru, Colombia, Ecuador, Bolivia, Panama, Paraguay, Uruguay, Venezuela, the Philippines, Portugal, Poland, Russia, Costa Rica and Chile. The action includes 3,000 points of sale, according to the company, and the target markets received a combined total of 1 million pairs of shoes in the first half of the year.<\/p>\n
The campaign, designed by DCS Comunica\u00e7\u00f5es, was custom-made for the foreign market in two languages: Spanish and English. \u201cLo bonito es que te gustes,\u201d says Azaleia in Spanish, meaning \u201cReal beauty is you liking yourself.\u201d The intention is to boost the self-esteem of women.<\/p>\n
*Translated by Gabriel Pomerancblum<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"
The Brazilian footwear brand took its 2012 spring-summer advertising campaign to 15 different nations, including Saudi Arabia. The items have been adapted for the country.<\/p>\n","protected":false},"author":2316,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[91],"tags":[],"class_list":{"0":"post-39650","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-economy"},"wps_subtitle":"The Brazilian footwear brand took its 2012 spring-summer advertising campaign to 15 different nations, including Saudi Arabia. The items have been adapted for the country.","_links":{"self":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/39650","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/users\/2316"}],"replies":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/comments?post=39650"}],"version-history":[{"count":0,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/39650\/revisions"}],"wp:attachment":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media?parent=39650"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/categories?post=39650"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/tags?post=39650"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}