{"id":396501,"date":"2025-10-06T16:44:22","date_gmt":"2025-10-06T19:44:22","guid":{"rendered":"https:\/\/anba.com.br\/?p=396501"},"modified":"2025-10-06T16:44:24","modified_gmt":"2025-10-06T19:44:24","slug":"arab-brazilian-chamber-takes-brazil-halal-to-anuga","status":"publish","type":"post","link":"https:\/\/anba.com.br\/en\/arab-brazilian-chamber-takes-brazil-halal-to-anuga\/","title":{"rendered":"Arab-Brazilian Chamber takes Brazil halal to Anuga"},"content":{"rendered":"\n

S\u00e3o Paulo \u2013 The head of the Arab-Brazilian Chamber of Commerce<\/strong> (ABCC<\/a>) office in Dubai, United Arab Emirates, Rafael Solimeo, presented on Monday (6) Brazil\u2019s expertise and capacity in producing halal food and beverages at Anuga, one of the industry\u2019s largest trade fairs, held in Cologne, Germany. He took part in the first Anuga Halal Forum, delivering the lecture \u201cGlobal Export Strategies: Brazil Capitalizing on Opportunities in the Halal Food Market.\u201d<\/p>\n\n\n\n

\u201cBrazil is still widely known as a producer and supplier of commodities and food raw materials, but there\u2019s a challenge in creating space and working with entrepreneurs on higher value-added products, in addition to maintaining achievements as a commodity supplier,\u201d he said. Halal products are made in accordance with Islamic standards and fit for Muslim consumption.<\/p>\n\n\n\n

In his presentation, Solimeo shared figures showing that Brazil\u2019s exports to Islamic countries are growing year by year, and that the country is the leading supplier of chicken, corn, soy, peanuts, sugar, and frozen orange juice, as well as the second-largest supplier of beef and animal-derived gelatin, and the third-largest exporter of melon and herbal tea.<\/p>\n\n\n\n

He highlighted the challenges that Brazilian halal products still face in growing globally and in the Arab world. There is still a lack of awareness worldwide about halal products, which are made according to important Islamic standards that also translate into high quality, hygiene in handling, and production processes.<\/p>\n\n\n\n

Transportation, however, is still expensive and time-consuming, as a product shipped today from a Brazilian port can take up to 45 days to arrive at a port in the UAE, for example. This transit time is expected to decrease, as shipping company MSC announced the launch of a direct refrigerated container line between Brazil and the UAE later this month, which will eliminate the need for cargo transshipment at an intermediate port along the route between the two countries.<\/p>\n\n\n\n

Halal do Brasil project<\/strong><\/h2>\n\n\n\n

In his lecture, the executive also presented the Halal do Brasil project, an initiative spearheaded by the ABCC to promote made-in-Brazil halal products beyond the Arab nations. In September, for example, Brazilian companies took part in a fair in Malaysia through the project, which also participated in Anuga in 2023.<\/p>\n\n\n\n

\u201cIt is extremely important to be here to show that we [at the ABCC] don\u2019t operate only in the Arab world, but also carry out activities in other Islamic countries, and that we\u2019re one of the few institutions in the sector to have operations outside Brazil. It was very important to be here, positioning Brazil\u2019s halal products in Germany. People from various countries came to speak with me after the lecture, eager to learn more about Brazil as a halal producer,\u201d he said.<\/p>\n\n\n\n

Solimeo presented the Brazilian company Ecofoods as a case example. The company manufactures products based on a\u00e7a\u00ed, a fruit harvested in the Amazon rainforest. Ecofoods joined the Halal do Brasil project in 2023, obtained halal certification, and has been exporting to the UAE since. It serves as an example of a company producing higher value-added products with an international presence in the halal market.<\/p>\n\n\n\n

In addition to Solimeo, Brazilian halal product certifiers are at Anuga, along with Brazilian companies located in the Latin American country\u2019s pavilion at the fair. The executive will have a series of meetings in Cologne and Berlin in the coming days.<\/p>\n\n\n\n

At the fair, he was set to meet with companies from Arab countries such as Lebanon, Palestine, and Saudi Arabia to invite them to participate in two events where the ABCC has booths in Brazil: the Anuga Select Brazil fair and the APAS fair, focused on the food and supermarket sectors. He also presented the Global Halal Brazil Business Forum, which will be held by the ABCC in partnership with certifier FAMBRAS Halal on October 27 and 28 in S\u00e3o Paulo.<\/p>\n\n\n\n

Read more<\/em>:
Halal Project to bring Brazil\u2019s expertise, flavors to Anuga<\/a>
Brazilian firms eye halal market at MIHAS fair<\/a><\/p>\n\n\n\n

Translated by Guilherme Miranda<\/strong><\/p>\n

Supplied<\/div>","protected":false},"excerpt":{"rendered":"

The head of the institution\u2019s office in Dubai showcased Brazil\u2019s know-how and potential in producing food and beverages fit for Muslim consumption at one of the world\u2019s largest food fairs.<\/p>\n","protected":false},"author":2317,"featured_media":396520,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[46537],"tags":[28238,26662,6687,38979,48478,9534,2062,10132,37599,53459,9550,15786,38735,1818,38738],"class_list":{"0":"post-396501","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-arab-brazilian-chamber","8":"tag-acai-en-2","9":"tag-alimentos-en-2","10":"tag-anuga","11":"tag-anuga-3-en","12":"tag-arab-brazilian-chamber-of-commerce-2","13":"tag-brazil-en","14":"tag-commodities","15":"tag-food-en","16":"tag-forum-en-2","17":"tag-forum-2","18":"tag-halal-en","19":"tag-halal-en-2","20":"tag-halal-do-brasil-en-2","21":"tag-islamic","22":"tag-projeto-halal-do-brasil-2-en"},"wps_subtitle":"The head of the institution\u2019s office in Dubai showcased Brazil\u2019s know-how and potential in producing food and beverages fit for Muslim consumption at one of the world\u2019s largest food fairs.","_links":{"self":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/396501","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/users\/2317"}],"replies":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/comments?post=396501"}],"version-history":[{"count":0,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/396501\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media\/396520"}],"wp:attachment":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media?parent=396501"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/categories?post=396501"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/tags?post=396501"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}