S\u00e3o Paulo \u2013 Shoes and sandals by Cecconello are not the casual type. Women\u2019s footwear made by this Rio Grande do Sul-based company attract attention for their sophisticated, classy style, from the colour combinations to the buckles and details. It was thus that five years ago, the enterprise headquartered in the city of Tr\u00eas Coroas broke into the Arab market, conquering clients in Kuwait and the United Arab Emirates. Now, in order to grow in the region, the company is betting on attending fairs abroad. <\/p>\n
\u201cWe are investing quite a lot in international fairs. We began attending the Las Vegas fair (in the United States), which the Arabs usually go to. There are many Arab visitors at the fair in Milan (Italy) as well,\u201d says L\u00e9lia Furlanetto, who is in charge of exports at Cecconello.<\/p>\n
Currently, the company manufactures approximately 3,000 pairs of shoes per day. Of those, 20% to 25% are shipped to foreign countries. \u201cOur exports have been increasing significantly over the last few years,\u201d says Furlanetto. \u201cBy the end of the year, we are expecting our exports to rise by 2% to 3%,\u201d she says. Although the sales volume to the Arabs is still low, at 1% to 2% of Cecconello\u2019s exports, the company sells to the region all year round, says L\u00e9lia, because the hot weather of the Middle East favours the wearing of sandals all in all months of the year.<\/p>\n
\u201cThe Arabs appreciate shoes with lots of shine, metals, and lacquer. The shoes are supposed to be very flamboyant, because the clothing is sober, so the shoe is what stands out in women,\u201d says the businesswoman. Furlanetto also explains that in the Arab countries, the products are sold directly to the stores, with no distributors are involved. \u201cOur products are highly elaborate, their added value is higher. So we sell them to retailers whose clientele is more adventurous.\u201d Cecconello\u2019s shoes are exported at prices ranging from US$ 30 to US$ 100.<\/p>\n
The bulk of Cecconello exports goes to clients in Latin America and Europe. The company\u2019s leading markets include Portugal, Spain, France, Italy, and Chile. In addition to its fixed clients in Kuwait and the Emirates, the company has already made sporadic sales Oman, Saudi Arabia and Mauritania. \u201cThe Arab market is great, because it boasts a very high purchasing capacity. We need to invest further in the region, so we can diversify a bit more,\u201d says the executive.<\/p>\n
Cecconello was established in 1985. Currently, the company has 250 employees and posts monthly revenues of roughly 2.5 million reals (US$ 1.4 million). <\/p>\n
Contact <\/b>
Cecconello
Gustavo Schweitzer (exports)
Tel.: +55 51 9981-0956
Email: gustavobs@tca.com.br
Site: www.cecconello.com.br<\/p>\n
*Translated by Gabriel Pomerancblum<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"
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