{"id":397224,"date":"2025-10-16T16:35:31","date_gmt":"2025-10-16T19:35:31","guid":{"rendered":"https:\/\/anba.com.br\/?p=397224"},"modified":"2025-10-16T16:36:34","modified_gmt":"2025-10-16T19:36:34","slug":"lattafa-plans-flagship-stores-in-brazil","status":"publish","type":"post","link":"https:\/\/anba.com.br\/en\/lattafa-plans-flagship-stores-in-brazil\/","title":{"rendered":"Lattafa plans flagship stores in Brazil"},"content":{"rendered":"\n

S\u00e3o Paulo \u2013 At an event held at the Pinacoteca in S\u00e3o Paulo on Wednesday evening (15), Lattafa unveiled its two new perfumes, Yara Elixir and Asad Elixir. Targeting the local audience, the Dubai<\/strong>-based perfume<\/strong> company, distributed in 150 countries, arrived with the promise of opening stores in Brazil.<\/p>\n\n\n

\n
\"Pinacoteca
Pinacoteca hosted Lattafa\u2019s elegant party<\/figcaption><\/figure>\n<\/div>\n\n\n

\u201cFor us, this event represents our official arrival in the country, and we hope to achieve strong sales here. Brazil is a huge market, and we\u2019re eager to explore it together with our partner, Rebaj. We expect positive results soon, and if possible, by 2026 we plan to open flagship stores in various locations across the country,\u201d says Shoaib Iqbal, co-founder of Lattafa. \u201cWe also want to have an online presence and establish an adequate distribution network through our partner.\u201d<\/p>\n\n\n\n

\u201cWe don\u2019t rely on trends, but on the quality of our products and packaging, as well as attractive prices.\u201d This is how the perfume company hopes to succeed with the Brazilian audience.<\/p>\n\n\n

\n
\"Abdul
Abdul Rahim Shaikh talks about expansion in distribution<\/figcaption><\/figure>\n<\/div>\n\n\n

\u201cWith these launches, we want everyone to enjoy them, and of course, for distribution in Brazil to expand. We believe we\u2019ll succeed because the fragrances we\u2019re launching are very popular in Brazil,\u201d explained Abdul Rahim Shaikh, Lattafa\u2019s creative director.<\/p>\n\n\n\n

\u201cYara Elixir, which is an intense version of the original Yara, features notes of strawberry, marshmallow, orange blossom, and vanilla, while Asad Elixir, which offers a softer and warmer take on the original Asad, features notes of patchouli, frankincense, and pink pepper.\u201d<\/p>\n\n\n\n

Lattafa\u2019s creative director spoke to ANBA about the company\u2019s other plans for Brazil: \u201cFor now, our business plan for the country is to be available in retail stores, so the perfume is accessible to everyone, everywhere. We also want to work with the right partners to reach the right consumers.\u201d<\/p>\n\n\n\n

Distribution partner<\/strong><\/h2>\n\n\n\n

Present at the event as Lattafa\u2019s main distribution partner in Brazil, Samir Jaber, founder of Rebaj, told ANBA how the event represents a new era for the perfume company. \u201cThis is the beginning of Lattafa in Brazil. The launches are expected to sell very well here, and we\u2019ll be closely monitoring and working hard to make that happen.\u201d<\/p>\n\n\n

\n
\"Samir
Samir Jaber and Julia de Biase: Lattafa\u2019s partners in Brazil<\/figcaption><\/figure>\n<\/div>\n\n\n

Highlighting the Brazilian market as an attractive one, being among the world\u2019s largest perfume buyers, Jaber also spoke about his impressions of local consumers.<\/p>\n\n\n\n

\u201cWe were here at this year\u2019s Beauty Fair and already noticed that Brazilians like to have access to brands that are close to them. And our job, as the main distributor, will be exactly that: to introduce the brand to those who don\u2019t know it, position it, and bring Lattafa closer to buyers. Lattafa\u2019s perfumes are of high quality and have long-lasting scents, which is why we know they will win over this market even more.\u201d<\/p>\n\n\n\n

Julia de Biase, owner of the Al Ward store and one of the first to bring Lattafa perfumes to Brazil, was also present at the event. \u201cThe Brazilian audience already knows a little about Lattafa, but I believe that the brand will now reach consumers like a tractor, bringing its products, with the help of Rebaj, via Dubai.\u201d<\/p>\n\n\n\n

In addition to the product launches, the event also offered sensory experiences in individual rooms with scents similar to the perfumes in paintings, and it made the products available in different areas of the museum so visitors could experience the fragrances.<\/p>\n\n\n\n

Read more<\/em>:
Arab perfumes shine at Brazil\u2019s Beauty Fair<\/a><\/p>\n\n\n\n

Translated by Guilherme Miranda<\/strong><\/p>\n

Rebecca Vettore\/ANBA<\/div>
Rebecca Vettore\/ANBA<\/div>
Rebecca Vettore\/ANBA<\/div>
Rebecca Vettore\/ANBA<\/div>","protected":false},"excerpt":{"rendered":"

Unveiling two new perfumes at an event in S\u00e3o Paulo on Wednesday (15), one of Lattafa\u2019s founders, Shoaib Iqbal, told ANBA that he expects strong sales in the Brazilian market and that the company plans to open stores in various locations across the country.<\/p>\n","protected":false},"author":2342,"featured_media":397223,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[91],"tags":[50007,54710,22644,9534,54708,54234,31019,31946,54312,54711],"class_list":{"0":"post-397224","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-economy","8":"tag-arab-perfumes","9":"tag-asad-elixir-3","10":"tag-brasil-en-2","11":"tag-brazil-en","12":"tag-brazilian-audience","13":"tag-lattafa-2","14":"tag-launch","15":"tag-perfumes-en-2","16":"tag-stores-2","17":"tag-yara-elixir-2"},"wps_subtitle":"Unveiling two new perfumes at an event in S\u00e3o Paulo on Wednesday (15), one of Lattafa\u2019s founders, Shoaib Iqbal, told ANBA that he expects strong sales in the Brazilian market and that the company plans to open stores in various locations across the country.","_links":{"self":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/397224","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/users\/2342"}],"replies":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/comments?post=397224"}],"version-history":[{"count":0,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/397224\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media\/397223"}],"wp:attachment":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media?parent=397224"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/categories?post=397224"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/tags?post=397224"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}