{"id":397853,"date":"2025-10-27T16:32:28","date_gmt":"2025-10-27T19:32:28","guid":{"rendered":"https:\/\/anba.com.br\/?p=397853"},"modified":"2025-10-27T16:32:34","modified_gmt":"2025-10-27T19:32:34","slug":"innovation-technology-transform-halal-market","status":"publish","type":"post","link":"https:\/\/anba.com.br\/en\/innovation-technology-transform-halal-market\/","title":{"rendered":"Innovation, technology transform halal market"},"content":{"rendered":"\n

S\u00e3o Paulo \u2013 How innovation and technology are transforming the halal market was the theme of the first panel at the Global Halal Brazil Business (GHB) Forum 2025. Ali Hussein El Zoghbi, vice president of FAMBRAS Halal Certifier, who moderated the session, opened the discussion by noting that halal long ago ceased to be merely a religious segment and has become one of the most dynamic drivers of the global food economy, generating USD 1.434 trillion in 2023 and potentially reaching USD 1.939 trillion by 2028\u2014an estimated 35% growth.<\/p>\n\n\n\n

The progress, Zoghbi said, is not only quantitative but also qualitative. This is due to two main factors: the use of technology and a consumer base that is increasingly demanding about what they buy. To discuss the applied use of technology in the Brazilian halal meat supply chain, the moderator invited Fl\u00e1vio Redi, executive director of EcoHalal do Brasil, who shared some insights into the certification processes used.<\/p>\n\n\n

\n
\"Ali
Ali Zoghbi moderated the panel on innovation and technology<\/figcaption><\/figure>\n<\/div>\n\n\n

\u201cToday, the halal certificate is 100% digital, both for beef and poultry. It comes with a QR code that can be scanned by the end consumer, providing full transparency of the production process,\u201d explained Redi. According to him, blockchain technology\u2014originally developed for cryptocurrencies\u2014was chosen to ensure the necessary transparency.<\/p>\n\n\n\n

Inside meatpacking plants, there is what he calls \u201cIndustry 4.0,\u201d with cameras monitoring every operation and algorithms managing production. \u201cNow, the project\u2019s evolution is moving toward guaranteeing origin\u2014where that meat came from and whether it complies with ESG protocols, which cover all aspects of social and environmental compliance,\u201d the specialist said.<\/p>\n\n\n\n

Celso Moretti, president of the Integrated Partnership Board, the governance board of the Consultative Group for International Agricultural Research (CGIAR), spoke about the contribution of biotechnology to this market, highlighting so-called plant-based meats made from cultivated cells or through the action of enzymes, and what would need to be done in this regard to adapt these cultivated non-animal meats to the halal market.<\/p>\n\n\n\n

Moretti also spoke about applying the principles of sustainable and precision agriculture within the halal context, combined with the latest technologies, such as the Internet of Things, blockchain, and tokenization, which is beginning to be used in the agricultural supply chain. \u201cIt\u2019s important to remember that more sustainable food production isn\u2019t achieved by technology alone but also through greater coordination among halal certifiers, so that proper data governance is ensured,\u201d he concluded.<\/p>\n\n\n\n

More meat, fewer gas emissions<\/strong><\/h2>\n\n\n\n

Fernando Henrique Albuquerque, a researcher at the Goat and Sheep unit at Brazil’s state-run agricultural center Embrapa, discussed what has been done within his area of expertise to position animals like goats and sheep as options for the halal market. He highlighted everything from the ingredients present in these animals\u2019 feed, which must be evaluated during certification, to other initiatives by Embrapa aimed at helping mitigate the effects of climate change.<\/p>\n\n\n\n

\u201cCrop-livestock-forest initiatives, which take sustainability issues into account along with animal welfare, combined with work on gas-mitigating diets to reduce greenhouse gas emissions\u2014especially in sheep confinement areas\u2014and diets designed to achieve higher production per area are some of Embrapa\u2019s initiatives that help in the traceability process,\u201d Albuquerque said.<\/p>\n\n\n\n

The final speaker, Fernando Sampaio, Sustainability Director at Brazilian beef industry group ABIEC, emphasized the importance of the Islamic market for Brazil\u2019s meat export sector. He discussed the challenges that remain, such as the gap between large and small producers, who suffer from a lack of investment and do not benefit from technological advances, as well as the ongoing issues with traceability in a market as vast as Brazilian agribusiness.<\/p>\n\n\n\n

Sampaio reinforced the importance of finding ways to combine food security and the climate crisis with increasingly low-carbon agriculture, highlighting Brazilian government initiatives in this regard ahead of the COP30 Climate Summit to be held in November in Bel\u00e9m. One such initiative is the Tropical Forest Forever Facility (TFFF), a fund to be managed by the World Bank that will compensate those who are helping to conserve forests.<\/p>\n\n\n\n

\u201cThe other is Caminho Verde Brasil, from the Ministry of Agriculture and Livestock, a program aimed at restoring 40 million hectares of degraded pasturelands by promoting regenerative agriculture, and which is open to private investors. These are two pathways toward more sustainable livestock farming,\u201d Sampaio concluded.<\/p>\n\n\n\n

Ali Hussein El Zoghbi closed the panel by saying the halal of the future is already being built. \u201cMay this panel inspire us to continue integrating knowledge, faith, tradition, and modernity, so that the halal certification is not only about compliance, but about excellence and, above all, humanity.\u201d<\/p>\n\n\n\n

The forum is organized by the Arab-Brazilian Chamber of Commerce<\/strong> (ABCC<\/a>) and FAMBRAS Halal Certifier. GHB sponsors include MBRF (Marfrig \u2013 BRF), MODON (Saudi Authority for Industrial Cities and Technology Zones), Seara, CaraPreta Carnes Nobres, EcoHalal, Emirates, Grupo MHE9, Laila Travel, Prime Company, and SGS, with catering by \u00c1gua Mineral Frescca and P\u00e3o & Arte Frozen Bread.<\/p>\n\n\n\n

Strategic partners include the Islamic Chamber of Commerce and Development (ICCD) and Islamic Chamber Halal Services (ICHS). There is also institutional support from ABIEC, Brazilian Beef, Brazil\u2019s chicken and pork lobby ABPA, Brazilian Chicken, International Halal Academy, and the Union of Arab Chambers (UAC).<\/p>\n\n\n\n

*Report by D\u00e9bora Rubin, in collaboration with ANBA<\/strong><\/p>\n\n\n\n

Translated by Guilherme Miranda<\/strong><\/p>\n

Marcelo Brammer\/Arab-Brazilian Chamber<\/div>
Marcelo Brammer\/Arab-Brazilian Chamber Ali Zoghbi moderated the panel on innovation and technology<\/div>","protected":false},"excerpt":{"rendered":"

A panel at the Global Halal Brazil Business Forum 2025 presented examples of initiatives\u2014both in scientific research and in industry\u2014that help improve Brazilian halal products.<\/p>\n","protected":false},"author":2309,"featured_media":397834,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[46537],"tags":[14244,53459,54795,9550,2643,594],"class_list":{"0":"post-397853","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-arab-brazilian-chamber","8":"tag-forum-ar","9":"tag-forum-2","10":"tag-ghb-en-2-en","11":"tag-halal-en","12":"tag-muslims","13":"tag-technology"},"wps_subtitle":"A panel at the Global Halal Brazil Business Forum 2025 presented examples of initiatives\u2014both in scientific research and in industry\u2014that help improve Brazilian halal products.","_links":{"self":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/397853","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/users\/2309"}],"replies":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/comments?post=397853"}],"version-history":[{"count":0,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/397853\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media\/397834"}],"wp:attachment":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media?parent=397853"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/categories?post=397853"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/tags?post=397853"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}