S\u00e3o Paulo \u2013 The Pernambuco-born photographer Fred Jord\u00e3o is exhibiting his work through December 5 at the Guimar\u00e3es Rosa Institute in Beirut, Lebanon. The show, \u201cPaths of a New Sert\u00e3o,\u201d brings together images Jord\u00e3o captured in Brazil\u2019s northeastern semiarid region, accompanied by reflections on the Sert\u00e3o as both a contemporary reality and a universal concept, in dialogue with the work of Brazilian writer Guimar\u00e3es Rosa.<\/p>\n\n\n\n
The introductory panel of the photo exhibition bears the title of Guimar\u00e3es Rosa\u2019s most famous short story, \u201cThe Third Bank of the River,\u201d and features a text by Fred Jord\u00e3o about the Sert\u00e3o. In it, the photographer\u2014who is also an author\u2014reflects on the region\u2019s uniqueness while noting the possibility of similarities between places, including the Sert\u00e3o itself, as well as the personal and often contradictory lens through which each inhabitant interprets the Sert\u00e3o.<\/p>\n\n\n\n
Lush landscapes and drought-scarred scenery are among the images on display in Beirut, as well as the architecture of towns in the Sert\u00e3o\u2014with their hammocked houses, colorful facades, or clay walls; the boy with his goats in a boat on the river; the sertanejo<\/em> on his horse and the sertanejo<\/em> on his motorcycle; the saint on the carefully prepared home altar; the makeshift curtain hung crookedly over the doorway of a small room.<\/p>\n\n\n\n \u201cOver the past three decades, Fred Jord\u00e3o has traveled throughout [Brazil\u2019s] Northeastern Sert\u00e3o, documenting its landscapes, its people, and its contrasts. His photographs reveal a Sert\u00e3o undergoing transformation, a land where the old and the new coexist. Blending realism and poetry, Jord\u00e3o offers a renewed vision of the Brazilian Sert\u00e3o,\u201d states the Guimar\u00e3es Rosa Institute\u2014Beirut, in presenting the exhibition.<\/p>\n\n\n\n The exhibition opened on November 6, with the presence of Fred Jord\u00e3o, as well as the Brazilian ambassador to Beirut, Tarc\u00edsio Costa, and the head of the Embassy\u2019s Cultural and Press Section, Pablo Romero, among other guests, including around 100 attendees such as members of the diplomatic and consular corps, representatives of Lebanese academic and cultural circles, and members of the Brazilian community.<\/p>\n\n\n\n More information here<\/a>.<\/p>\n\n\n\n Exhibition \u201cVeredas de um Novo Sert\u00e3o\u201d<\/em> Read more<\/em>: Translated by Guilherme Miranda<\/strong><\/p>\n\n\n\n <\/p>\nService<\/strong><\/h2>\n\n\n\n
Photographs by Fred Jord\u00e3o
From November 6 to December 5, 2025
Visits: Monday, Wednesday, and Friday, from 10 a.m. to 5 p.m., and Tuesday and Thursday, from 10 a.m. to 8 p.m. (Beirut time)
Mar Mitr Street, Ashrafieh \u2013 Guimar\u00e3es Rosa Institute (IGR) \u2013 Beirut \u2013 Lebanon<\/p>\n\n\n\n
Chair to take Brazilian scholars to Lebanon<\/a><\/p>\n\n\n\n