{"id":399616,"date":"2025-11-19T14:19:25","date_gmt":"2025-11-19T17:19:25","guid":{"rendered":"https:\/\/anba.com.br\/?p=399616"},"modified":"2025-11-19T14:19:28","modified_gmt":"2025-11-19T17:19:28","slug":"malaysia-seeks-more-halal-products-from-brazil","status":"publish","type":"post","link":"https:\/\/anba.com.br\/en\/malaysia-seeks-more-halal-products-from-brazil\/","title":{"rendered":"Malaysia seeks more halal products from Brazil"},"content":{"rendered":"\n

S\u00e3o Paulo \u2013 Malaysia\u2019s ambassador to Brazil, Mohammad Ali Bin Selamat, met on Tuesday (18) with the president of the Arab-Brazilian Chamber of Commerce <\/strong>(ABCC<\/a>), William Adib Dib Jr., at its headquarters in S\u00e3o Paulo, to discuss ways to expand trade between the two countries, especially in halal products, which are produced in accordance with Islamic guidelines. They also discussed fostering investments and technical cooperation across various sectors.<\/p>\n\n\n\n

The meeting was held at the request of the Asian country\u2019s diplomatic mission and follows recent engagements between the leaders of both nations, Brazilian president Luiz In\u00e1cio Lula da Silva and Malaysian prime minister Anwar Ibrahim. Lula visited Malaysia at the end of October on a business trip in which Dib represented the ABCC. In July, Lula hosted Ibrahim in Rio de Janeiro during a BRICS gathering. Tuesday\u2019s meeting was also attended by food industry organizations and companies that certify halal production in Brazil.<\/p>\n\n\n

\n
\"Dib
Dib (L) and Selamat considered drafting a memorandum of understanding to foster trade initiatives<\/figcaption><\/figure>\n<\/div>\n\n\n

Speaking to ANBA, the ambassador noted that trade between the two countries amounts to around USD 5 billion per year, which he described as \u201cunsatisfactory.\u201d \u201cOur countries agree that this figure [the trade flow] needs to grow by bringing about partnerships, memorandums of understanding, and joint ventures to boost exports, imports, and investment,\u201d he said. Selamat also noted that Brazil is already a major exporter of halal meats but could find even more opportunities for its products in the Malaysian market.<\/p>\n\n\n\n

In his remarks at the meeting, Dib said, \u201cYou can count on us. Malaysia is not only a major market in its own right but also a strategic gateway to all of Asia, a region whose economic strength is only expected to grow.\u201d<\/p>\n\n\n\n

According to data from Brazil\u2019s Ministry of Development, Industry, Trade and Services compiled by the ABCC, Brazil exported USD 4.3 billion to Malaysia last year, up 5.9% from 2023. The leading exports were iron ore, crude oil, sugar, cotton, corn and coffee. Brazil, in turn, imported USD 1.5 billion from the Asian country\u2014also a 5.9% increase\u2014mostly integrated circuits, tires, telephone equipment, computers and margarine.<\/p>\n\n\n\n

Selamat said that the next step to foster business and expand exports and imports should be the signing of a memorandum of understanding. The document is expected to be signed between the ABCC and Malaysia\u2019s trade promotion office in S\u00e3o Paulo (Matrade<\/a>).<\/p>\n\n\n\n

Halal do Brasil project takes companies to MIHAS fair<\/strong><\/h2>\n\n\n\n

Part of this \u201ccloser engagement\u201d between the two countries has been underway since 2023, when companies participating in the Halal do Brasil proejct exhibited for the first time at MIHAS, Asia\u2019s largest halal food fair. The project is spearheaded by the ABCC and the Brazilian Trade and Investment Promotion Agency (ApexBrasil) aimed at promoting Brazilian halal products abroad. Since then, Brazilian companies have taken part in the exhibition three times through the project.<\/p>\n\n\n\n

Alessandra Frisso, a director at the ABCC and executive director of H2R Insights & Trends, said it is essential to look at the business potential between the two countries from a market perspective as well. \u201cIt is important to understand consumers\u2019 tastes and habits,\u201d she said, referring to what customers in Brazil and Malaysia value when making a purchase and how they behave as consumers.<\/p>\n\n\n\n

Representatives from Matrade, the Consulate General of Malaysia in S\u00e3o Paulo, Fambras Halal Certifier, Alimentos Halal Brasil, IS EG (also a halal certifier), Cdial Halal, the Halal Center of Latin America, Halal Approval, Brazil’s chicken and pork lobby ABPA, Brazilian beef industry group Abiec, and the S\u00e3o Paulo Representative Office of the Ministry of Foreign Affairs took part in the meeting.<\/p>\n\n\n\n

From the ABCC, participants included Secretary-General & International Relations Vice President Mohamad Orra Mourad, Director of Institutional Relations Fernanda Baltazar, Internationalization Projects Manager Fernanda Dantas, and International Relations Advisor Bassel Latif, in addition to Dib and Frisso.<\/p>\n\n\n\n

Read more<\/em>:
Brazil to join Malaysia\u2019s halal fair MIHAS<\/a><\/p>\n\n\n\n

Translated by Guilherme Miranda<\/strong><\/p>\n

Marcos Carrieri\/ANBA<\/div>
Marcos Carrieri\/ANBA<\/div>","protected":false},"excerpt":{"rendered":"

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