S\u00e3o Paulo \u2013 Beach fashion produced by Nut Brasil, from Rio de Janeiro, is not only worn by Brazilian women. Since 2004, the company has also won clients abroad. Sales started in France and are currently concentrated in the United States and Spain. Exports currently answer to 30% of company revenues, but the intention is for this value to rise to 50%.<\/p>\n
\u201cIn Brazil, we depend much on the climate in Brazil. If it cools down, sales drop, if it warms up, sales rise. Abroad, sales are certain,\u201d said businesswoman L\u00eddia Maria Cardoso. Nut exports are made mainly to three shops in the United States, to which between 1,000 and 1,500 bikinis go each summer, and also to a client in Spain, who is now choosing the items for the new collection.<\/p>\n
\u201cFrom Spain, I hope a good order will come,\u201d said L\u00eddia. Nut has two shops in Rio de Janeiro, one that sells from the rack and a showroom, so that clients may choose the items and set up their orders. \u201cAt the shop, we also sell small volumes to clients from Venezuela and Portugal,\u201d she explained.<\/p>\n
The first sales contracts came after the Hype Fair, in the city of Rio de Janeiro. The event is one of the main windows for entrepreneurs in the sectors of fashion, art, design, decoration, handicraft and gastronomy. \u201cWe participated in the Year of Brazil in France, in 2005. We worked with printed items, including bikinis, handbags and tunics. We exhibited at Galleries Lafayette, in Paris, and an importer took the products to other countries,\u201d recalls L\u00eddia. Abroad, Nut also participated in fairs in the United States and in Lyon, France.<\/p>\n
Nut offers exclusive print in its clothes, as well as the possibility of clients creating their own bikinis, choosing different models and sizes for the top and bottom parts. \u201cCreating your own bikini is interesting and the parts may be plain or printed. We offer filled strapless ones, fruit, bird and heart prints, etc,\u201d said the businesswoman.<\/p>\n
In operation for 11 years, Nut produces on average 3,000 items per summer, as well as tunics, handbags, bathing suits, trunks and trousers. Average revenues are 80,000 Brazilian reals (US$ 43,000).<\/p>\n
Contact<\/p>\n
Nut Brasil<\/b>
Tel.: (+55 11) 2236-1783
E-mail: nutbrasil@hotmail.com<\/p>\n
*Translated by Mark Ament<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"
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