S\u00e3o Paulo \u2013 The story of Kinebot begins long before the company was officially registered. It starts when Cau\u00ea Marinho, 32, born in Campinas, Brazil’s S\u00e3o Paulo state, and now based in Curitiba, was still a technical high school student studying administration.<\/p>\n\n\n\n
\u201cI\u2019ve always wanted to be an entrepreneur from an early age,\u201d Marinho said. At 14, he was already looking for ways to create a business that could scale internationally\u2014and, ideally, sell outside Brazil.<\/p>\n\n\n\n
And it was this ambition that led him to study administration, then civil engineering, and finally enter the tech world with the creation of the startup in 2021. The final product\u2014a software that uses artificial intelligence to capture 30 angles per second for each of a worker\u2019s body parts, improving their health through ergonomic analyses\u2014has already reached over 30 countries, including Saudi Arabia, Egypt, and Morocco<\/strong>.<\/p>\n\n\n\n \u201cIn the Arab markets<\/strong>, our entry point was through corporate clients. Now Kinebot is the only globally approved provider by Procter & Gamble (P&G) for ergonomic analyses in these countries. As the multinational\u2019s international units adopt the technology, the startup grows alongside this expansion,\u201d explains the entrepreneur.<\/p>\n\n\n\n Saudi Arabia was the company\u2019s first Arab market in 2023. The following year, it expanded to Egypt and Morocco. Operations are conducted remotely and continuously, with monthly meetings in English to coordinate with local teams.<\/p>\n\n\n\n \u201cOne of the main contrasts between Brazil and Arab countries is the level of regulation. While Brazil\u2019s is deemed stricter, the requirements there are simpler,\u201d explains Marinho.<\/p>\n\n\n\n \u201cIn these markets, the platform is used mainly to reduce risks, absenteeism, and musculoskeletal pain in industrial activities, rather than to comply with specific regulations. But the focus is the same as here: we genuinely aim to improve workers\u2019 health.\u201d<\/p>\n\n\n\n In the three Arab countries<\/strong> where the startup already operates, the software is used across various industrial sectors, following the company\u2019s global profile: meatpacking, logistics, chemical, textile, consumer goods, appliances, mining, lumber, hospitals, and even insurance companies.<\/p>\n\n\n\n Although the term ergonomics often brings offices to mind, the startup mainly operates in industries with repetitive tasks, such as meatpacking plants and manufacturing factories.<\/p>\n\n\n\n Change and technology are the watchwords for the Brazilian company<\/strong>. With Kinebot\u2019s software, the worker analysis process\u2014which used to take up to 30 hours\u2014can now be completed in just 20 minutes.<\/p>\n\n\n\n The platform uses computer vision\u2014a branch of artificial intelligence\u2014to identify angles, movements, and physical loads, with accuracy validated by laboratory equipment. The client records a video, uploads it to the system, and automatically receives a risk analysis, indicators, action plans, and reports aligned with regulations.<\/p>\n\n\n\n The software currently operates in six languages: Portuguese, English, Spanish, French, German, and Mandarin. The company also offers training in three languages to support its clients.<\/p>\n\n\n\n The expansion beyond Brazil began early. In 2021, the same year the company was founded, Marinho went to Colombia at the invitation of an insurance company, which later became a client. In 2022, the partner presented the solution in Chile; in 2023, the startup joined Sebrae\u2019s internationalization program in New York, United States, where it maintains an office and a dedicated professional to serve clients in English.<\/p>\n\n\n\n Currently, more than 100 companies use the Brazilian startup\u2019s solution, covering 500 facilities and over 400,000 workers assessed worldwide.<\/p>\n\n\n\nErgonomics and international presence<\/strong><\/h2>\n\n\n\n