{"id":401527,"date":"2025-12-29T11:48:41","date_gmt":"2025-12-29T14:48:41","guid":{"rendered":"https:\/\/anba.com.br\/?p=401527"},"modified":"2025-12-29T11:48:46","modified_gmt":"2025-12-29T14:48:46","slug":"brazilian-creates-arab-clothing-brand-in-egypt","status":"publish","type":"post","link":"https:\/\/anba.com.br\/en\/brazilian-creates-arab-clothing-brand-in-egypt\/","title":{"rendered":"Brazilian creates Arab clothing brand in Egypt"},"content":{"rendered":"\n

S\u00e3o Paulo \u2013 Fashion has always been part of lawyer Silvia Ferreira\u2019s life. Although she chose Law as her college degree, clothing became her source of income with the creation of the brand Silvia Arabic Fashion<\/a> in 2015. The Egypt<\/strong>-based company sells Arab clothing<\/strong> to Brazilian women.<\/p>\n\n\n\n

\u201cI\u2019ve always liked fashion, since I was young and long before people started talking about the topic on social media. But I ended up choosing to study Law under the influence of a friend who had graduated in the field. I worked for many years as a lawyer, but when I got married and moved to Egypt, I had the idea that I wanted to work doing something else,\u201d Ferreira recalls.<\/p>\n\n\n\n

Because of her close ties with her husband\u2019s relatives, who worked with clothing factories, the Brazilian decided to turn her desire to work in fashion into reality and created her own Arab clothing brand.<\/p>\n\n\n

\n
\"Brand
Brand found demand for Arab clothing in Brazil<\/figcaption><\/figure>\n<\/div>\n\n\n

\u201cFrom the very beginning I had good sales and strong acceptance from the public. As I realized from the start that there was a need in Brazil for genuinely Arab clothing, I\u2019ve always wanted to sell to Brazilian women,\u201d explains the S\u00e3o Paulo native, who lives in Egypt but focuses her business on the Brazilian market.<\/p>\n\n\n\n

\u201cThe Arab community travels a lot and buys clothes abroad, but in Brazil there weren\u2019t many brands focused on them. And even now, 10 years later, it\u2019s been successul.\u201d<\/p>\n\n\n\n

Ferreira highlights the profile of her brand\u2019s customers. \u201cMore than 60% of the people who buy Arab fashion<\/strong> pieces from my store are neither Arab nor Muslim. My clothing has been very well received. Many people like Arab culture and Arab fashion and wear these clothes to go to parties or the church.\u201d<\/p>\n\n\n\n

Although the clothes sold at the Brazilian\u2019s shop are more suitable for everyday wear, as they are distinctive pieces with embroidery and sparkle, customers end up wearing them to parties.<\/p>\n\n\n\n

\u201cI believe what makes me stand out from other Arab fashion companies is that I study Arab fashion a lot. Every day, I spend hours and hours seeing what\u2019s new and what\u2019s being produced,\u201d says Ferrreira.<\/p>\n\n\n\n

\u201cAnd in Brazil, I think I stand out a lot because I sell something that is truly Arab. Many people say they like Arab fashion but tend to lean more toward Turkish styles. Because I\u2019m in Egypt, I\u2019m able to stay on top of what\u2019s modern in local fashion.\u201d<\/p>\n\n\n\n

In Brazil, the brand\u2019s sales are mainly to the state of S\u00e3o Paulo, with a significant share of customers in the North and Northeast regions.<\/p>\n\n\n\n

\u201cOutside Brazil, I sell a lot to Argentina, which has a significant Arab community. However, I\u2019m not interested in greatly expanding sales or moving into other countries. What I sell already meets my needs,\u201d explains the lawyer.<\/p>\n\n\n\n

To bridge the gap with buyers in Brazil, who are between 30 and 60 years old, Ferreira relies on an employee who handles all logistics and inventory control for the pieces kept in the country.<\/p>\n\n\n\n

\u201cCurrently, I handle customer service and clothing orders and don\u2019t have permanent employees. I hire a few people from my husband\u2019s relatives\u2019 factories when I need to develop the pieces. I sell through my Instagram page; however, I\u2019ll soon have a website ready to carry out these sales,\u201d she concludes.<\/p>\n\n\n\n

Read more<\/em>:
LouLou Summer\u2019s export-ready swimwear<\/a><\/p>\n\n\n\n

Reportagem de Rebecca Vettore, em colabora\u00e7\u00e3o com a ANBA<\/strong><\/p>\n\n\n\n

Translated by Guilherme Miranda<\/strong><\/p>\n

Silvia Arabic Fashion<\/div>
Supplied<\/div>","protected":false},"excerpt":{"rendered":"

Silvia Ferreira\u2019s company, which sells both eveningwear and everyday designs, mainly serves consumers living in Brazil.<\/p>\n","protected":false},"author":2342,"featured_media":400819,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[107],"tags":[38782,9534,1824,1967,5851,48455,16148],"class_list":{"0":"post-401527","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-opportunities","8":"tag-arab-fashion","9":"tag-brazil-en","10":"tag-brazilian","11":"tag-clothing","12":"tag-consumers","13":"tag-egypt-2","14":"tag-fashion-2"},"wps_subtitle":"Silvia Ferreira\u2019s company, which sells both eveningwear and everyday designs, mainly serves consumers living in Brazil.","_links":{"self":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/401527","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/users\/2342"}],"replies":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/comments?post=401527"}],"version-history":[{"count":0,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/posts\/401527\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media\/400819"}],"wp:attachment":[{"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/media?parent=401527"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/categories?post=401527"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anba.com.br\/en\/wp-json\/wp\/v2\/tags?post=401527"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}